ABM (Account-Based Marketing) has a branding problem. It should be called something better, and I hope you'll adopt it with me.
Think through how sales, marketing, and revenue operations thrive in a merger or acquisition ... here's the blog for you!
Oh goody, another industry buzzword, right? "Revenue Operations." Well ... it DOES have some practical applications! Read more 🙂
Dr. Debbie Qaqish digs into a strategic look at lessons we can learn - and what you can take from them into your own organization.
Get the ultimate revenue marketing education with The Pedowitz Group's book bundle. Contact us today to learn more about our customized solutions.
These 7 stages are must-haves for an effective lead management process that reduces lost revenue and creates sales / marketing harmony!
Join The Pedowitz Group's free webinar and learn how to build a revenue marketing center of excellence. Get expert insights to optimize your marketing strategy.
This is in the in-depth blog for beginning users looking to harness the power of Adobe Experience Manager. Want a PDF version? We have that!
Lack of executive buy-in. Unclear direction or accountability. Or maybe worst: Being stuck with a fancy PPT with no actual action? Yep, that'll tank.
To ungate your content, or keep some behind a barrier? That is the marketing question. Let's take a look at the arguments for each!
Join The Pedowitz Group's webinar on navigating revenue operations in the age of M&A. Learn how to optimize your revenue operations strategy.
Let's be honest: Everyone can use a handy list of marketing acronyms. Here's our often-updated list of 130+ acronyms to prevent confusion!