CMO INSIGHTS
CMO Insights is a series of interviews with host Jeff Pedowitz diving into leading business topics with other leaders from a wide range of industries.
Strategy, people, process, technology, customer and results … they’re all covered, with unique insights and perspectives from people living your realities in their everyday business lives.
Get an inside look at how they are building and transforming their organizations for the better!
Find all of our podcasts here!
CMO Insights: Brennan Andrews, Marketing Director, Dart Bank
In this episode, Jeff speaks with Brennan Andrews, Marketing Director, Dart Bank. Brennan talks about using technology to reach customers, training your team so that they feel empowered to make decisions and much more!
CMO Insights: Sterling Snow, SVP of Revenue, Divvy
In this episode of CMO Insights, Jeff sits down with Sterling Snow, SVP of Revenue, Divvy. They talk about creating customer experiences throughout the whole life cycle, building your product around your customer, and aligning sales and marketing.
CMO Insights: Debbie Umbach, VP of Marketing, BitSight Technologies
In this episode of CMO Insights, Jeff sits down with Debbie Umbach, VP of Marketing, BitSight Technologies. They talk about demand generation, how her past career in engineering impacts her marketing career today and the importance of being market driven.
CMO Insights: Gaidar Magdanurov, CMO of Acronis
In this episode of CMO Insights, Jeff sits down with Gaidar Magdanurov, CMO of Acronis. They discuss the complexities of being a marketer, how AI will change how marketers do their jobs, and looking at the customer experience from the customer's perspective.
CMO Insights: Michelle Huff, CMO, UserTesting
In this episode, Jeff speaks with Michelle Huff, CMO, UserTesting. Michelle talks about the empathy gap, the importance of focusing on the customer journey, focusing on the right markets, and much more.
CMO Insights: Megan Lueders, CMO of Zenoss
In this episode of CMO Insights, Jeff sits down with Megan Lueders, CMO of Zenoss. They talk about honing the marketing approach and ABM, aligning Sales and Marketing, fostering a culture of performance management and much more.
CMO Insights: Thomas Been, CMO, TIBCO
In this episode of CMO Insights, Jeff sits down with Thomas Been, CMO, TIBCO. They discuss providing a leading platform for digital businesses, marketing becoming more accountable in business and digital marketing.
CMO Insights: Mark Floisand, CMO at Coveo
Today's guest on CMO Insights is Mark Floisand, CMO at Coveo. He discusses the importance of being personal, authentic and transparent in marketing, unifying data in order to create a whole view of the customer journey and developing a trusting relationship with our customers.
CMO Insights: Nnamdi Nwoke, Head of Demand Generation, GreenSky
Jeff Pedowitz, CEO of The Pedowitz Group, sits down with Nnamdi Nwoke, Head of Demand Generation at GreenSky. They discuss the role of the everyday marketer and the impact we have on human lives, the importance of empathy, and the necessity of mentoring when growing your marketing team.
CMO Insights: Peter Smails, CMO of Imanis Data
In this episode of CMO Insights, Jeff interviews Peter Smails, CMO of Imanis Data. They discuss how the cloud has changed data, driving awareness in the market, and leveraging Marketo and Salesforce.
CMO Insights: Dana Poleg, VP of Marketing, Kaltura
In this episode of CMO Insights, Jeff Pedowitz interviews Dana Poleg, VP of Marketing at Kaltura. They discuss Dana's view on the greatest changes to the marketing world in the last 5 years, the overwhelming amount of MarTech, and building an effective marketing machine with a small team.
CMO Insights: Tifenn Dano-Kwan, Chief Marketing Officer, SAP Ariba
In this episode of CMO Insights, Tifenn Dano Kwan, CMO of SAP Ariba, discusses her journey upwards through marketing to the role of CMO as well as how her experience has shaped her team, how marketing can become more business oriented and how we can become more effective leaders.
