the Podcast


Jeff Pedowitz

President and CEO, The Pedowitz Group
CMO Insights is a series of interviews with host Jeff Pedowitz diving into leading business topics with other leaders from a wide range of industries.

Strategy, people, process, technology, customer, and results … they’re all covered, with unique insights and perspectives from people living your realities in their everyday business lives.

Get an inside look at how they are building and transforming their organizations for the better!

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About Jeff Pedowitz

Letting leaders get back to business

As President and CEO of The Pedowitz Group (TPG), Jeff and his team have developed an unparalleled reputation in the marketing community. Committed since day one to be a guiding light in their space, the philosophy and principles that drive TPG manifest as deep insight on topics such as digital transformation, customer centricity, business accountability, and marketing technology.

Under Jeff’s leadership, TPG has a proven track record of generating revenue for clients. Over 1,500 corporate clients have teamed with Jeff and TPG over the past 20 years. Fortune 500 companies, ubiquitous brands, and boutique organizations looking to meet the modern standard have turned to TPG. Their trust in TPG has yielded over $25 billion in marketing-sourced revenue and marketing-influenced revenue. Beyond that, in the more than 10,000 campaigns they’ve launched, TPG has created meaningful relationships between brands and their customers.

In addition to leading a team of cutting-edge marketers, Jeff is available for the following services:


Executive Coaching


Jeff Pedowitz takes marketing leaders through new ways of thinking through revenue growth in F The Funnel!

F the Funnel

A new way to engage customers and grow revenue.

Combining psychology, creativity, art, technology, and so much more, marketing teams are the creative heart of an organization. The work of modern marketing brings products to life, and forges brand loyalty with customers by meeting them where they are—in their lives and online. Put simply, without marketing teams, nothing would get done.

With F the Funnel, President and CEO of The Pedowitz Group, Jeff Pedowitz seeks to understand why despite being a dynamic and productive department, marketing in many ways remains marginalized relative to other functions of the business. Challenging the pervasive view that marketing teams are cost centers rather than revenue centers.

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