We’re The Pedowitz Group

Get, Keep & Grow Customers

We believe that customer experience fuels the revenue engine.

Customer experience is THE competitive battleground, yet many companies continue to struggle providing a seamless omni-channel, personal experience to customers and prospects. Challenges around digital transformation, marketing operations, and techn overload continue to impede companies from achieving success.

We believe a sound Marketing Operations function can eliminate most of the barriers to providing a highly-engaging experience that allows you to Get, Keep, and Grow your customers and revenue.

Our team has served over 1,500 customers and has over 600 certifications across 75 technologies (yes, we’ve actually counted!).

What can we do for you?

1,500+ Clients Served Worldwide

2,500+ Campaigns/Programs Launched

$12B+ ln Marketing-Sourced and Influenced Revenue Generated

50+ Awards Won by Our Customers

600+ Certifications Held by Our Consultants

meet our senior
leadership team

Our experienced team keeps us (and our clients) on the path to success, and are known throughout the marketing world for their leadership and innovation.

Jeff Pedowitz

President and CEO

Jeff has over 25 years of experience leading successful B2C and B2B organizations. As founder and president of The Pedowitz Group, Jeff is responsible for setting the company’s vision and strategic direction along with managing all daily operations. Widely recognized as an industry expert and thought leader, he frequently writes and speaks on a variety of topics related to Revenue Marketing™️, demand generation, marketing operations and marketing technology.

Prior to founding The Pedowitz Group, Jeff served as vice president of professional services for Eloqua, one of the world’s leading providers of demand generation software. While there, he spearheaded a best practices consulting organization from the ground up and helped Eloqua achieve a significant thought leadership position in the marketplace.

Jeff began his career with Subway Sandwiches, where he successfully built a territory to include 35 owned and franchised stores. From there, he held key leadership and executive positions with Computer Associates, SmartTime Software, and Salesnet.

Jeff received his Bachelors of Science degree in Marketing from Penn State University.

Dr. Debbie Qaqish

Partner and Chief Strategy Officer

Debbie is a nationally recognized thought leader, innovator and speaker in Revenue Marketing with more than 30 years of experience applying strategy, technology and process to help B2B companies drive revenue growth.
She is the author of the award winning book – “Rise of the Revenue Marketer,” Chancellor of Revenue Marketing University, and host of Revenue Marketer Radio (WRMR). Debbie has been at the forefront of the marketing automation phenomenon, first as a beneficiary, and now as an advocate and expert. She is a frequent speaker and writer on topics related to Revenue Marketing transformation, leadership, change management, sales and marketing alignment, ROI, content, organization, talent and marketing operations. She coined the term “Revenue Marketer” in 2011.

As a principal partner and chief strategy officer of The Pedowitz Group, Debbie is responsible for developing and managing global client relationships, as well as leading the firm’s thought leadership initiatives.

Debbie has also received a PhD and her dissertation topic was how the CMO adopts financial accountability in an e-marketing environment.

Scott Benedetti

Partner and Chief Revenue Officer

Scott Benedetti serves as Vice President of Sales at The Pedowitz Group where he is accountable for helping TPG and its client organizations achieve measurable revenue results. He is obsessed with helping customers along their Revenue Marketing™️ journey to transform their operations from a cost center to a revenue center. He possesses a unique combination of sales, demand generation, marketing operations and consulting experience along with the drive required to lead The Pedowitz Group’s sales team.

Throughout his career Scott has been a successful sales and marketing professional in the enterprise software space, delivering applications to a wide variety of vertical industries. For the last nine years, Scott executed a dual role as CRM and marketing automation catalyst, evangelist, administrator and sales executive.

Cherie Pedowitz

Partner and Chief Talent Officer

Gary Flicker

Partner and Chief Financial Officer

Kevin Joyce

VP and Principal SMB Marketing and Value Engineering

Lori Haberman, PMP

Director Of Operations

Marina Slabyak

Director, Enterprise Marketing Services

Rebecca Barkan

VP and Principal, Enterprise Marketing Services

Colby Renton

VP and Principal, Customer Engagement & Digital Transformation

Evan Whitenight

VP and Principal, Marketing and Sales Operations

Steve Nakata

Chief Architect

Caitlin Poliska

Senior Director, Marketing and Sales Operations, Adobe Practice Lead

Majda Anwar

Director of Marketing

meet our team

We are a fully-remote company of marketers. We believe in hiring the best talent certified in multiple areas such as marketing automation, inbound, data management, and content marketing so that we can best serve our customers.

Need a Speaker?

TPG has many professional public speakers available to speak at your event. Contact us to learn more.

Digital Transformation

Turn Strategy Into Action

Lead Management

Accelerate Leads to Revenue

Managed Services

Long-Term Support

Customer Experience

Wow Your Customers

Marketing ROI

Prove Your Power

Experts On Demand

Stop Troubleshooting

Inbound Marketing

Right Channel, Right Message

Account-Based Marketing

Accelerate ABM Success

Custom Training

Tailored Learning Solution


Get the skills you need to drive more revenue with On Demand and live, virtual classrooms

Marketo Engage

Marketo Platinum Partner


Accelerate Leads to Revenue

Microsoft Dynamics

Optimize Your Instance

Salesforce Marketing Cloud

Salesforce Certified Silver Partner

Salesforce CRM

12 Years of Integration Experience


Additional Technology Platforms

Oracle Eloqua

Oracle Platinum Partner

Adobe Marketing Cloud

Adobe Bronze Partner



The help you need, when you need it with Experts On Demand

About TPG

Learn about TPG and meet the team.


Discover career openings with TPG.


Our latest thought leadership.


Explore our award-winning history.


Learn more about TPG’s Partners.

Ready to transform into a digital revenue machine?


Learn how TPG empowers digital revenue delivery through a blend of strategy, technology and execution.