We’re The Pedowitz Group
Get, Keep & Grow Customers
We believe that customer experience fuels the revenue engine.
Customer experience is THE competitive battleground, yet many companies continue to struggle providing a seamless omni-channel, personal experience to customers and prospects. Challenges around digital transformation, marketing operations, and techn overload continue to impede companies from achieving success.
We believe a sound Marketing Operations function can eliminate most of the barriers to providing a highly-engaging experience that allows you to Get, Keep, and Grow your customers and revenue.
Our team has served over 1,500 customers and has over 600 certifications across 75 technologies (yes, we’ve actually counted!).
What can we do for you?
1,500+ Clients Served Worldwide
2,500+ Campaigns/Programs Launched
$12B+ ln Marketing-Sourced and Influenced Revenue Generated
50+ Awards Won by Our Customers
600+ Certifications Held by Our Consultants
meet our senior
Our experienced team keeps us (and our clients) on the path to success, and are known throughout the marketing world for their leadership and innovation.
President and CEO
Jeff has over 25 years of experience leading successful B2C and B2B organizations. As founder and president of The Pedowitz Group, Jeff is responsible for setting the company’s vision and strategic direction along with managing all daily operations. Widely recognized as an industry expert and thought leader, he frequently writes and speaks on a variety of topics related to Revenue Marketing™️, demand generation, marketing operations and marketing technology.
Prior to founding The Pedowitz Group, Jeff served as vice president of professional services for Eloqua, one of the world’s leading providers of demand generation software. While there, he spearheaded a best practices consulting organization from the ground up and helped Eloqua achieve a significant thought leadership position in the marketplace.
Jeff began his career with Subway Sandwiches, where he successfully built a territory to include 35 owned and franchised stores. From there, he held key leadership and executive positions with Computer Associates, SmartTime Software, and Salesnet.
Jeff received his Bachelors of Science degree in Marketing from Penn State University.
Dr. Debbie Qaqish
Partner and Chief Strategy Officer
Debbie is a nationally recognized thought leader, innovator and speaker in Revenue Marketing with more than 30 years of experience applying strategy, technology and process to help B2B companies drive revenue growth.
She is the author of the award winning book – “Rise of the Revenue Marketer,” Chancellor of Revenue Marketing University, and host of Revenue Marketer Radio (WRMR). Debbie has been at the forefront of the marketing automation phenomenon, first as a beneficiary, and now as an advocate and expert. She is a frequent speaker and writer on topics related to Revenue Marketing transformation, leadership, change management, sales and marketing alignment, ROI, content, organization, talent and marketing operations. She coined the term “Revenue Marketer” in 2011.
As a principal partner and chief strategy officer of The Pedowitz Group, Debbie is responsible for developing and managing global client relationships, as well as leading the firm’s thought leadership initiatives.
Debbie has also received a PhD and her dissertation topic was how the CMO adopts financial accountability in an e-marketing environment.
Partner and Chief Revenue Officer
Scott Benedetti serves as Vice President of Sales at The Pedowitz Group where he is accountable for helping TPG and its client organizations achieve measurable revenue results. He is obsessed with helping customers along their Revenue Marketing™️ journey to transform their operations from a cost center to a revenue center. He possesses a unique combination of sales, demand generation, marketing operations and consulting experience along with the drive required to lead The Pedowitz Group’s sales team.
Throughout his career Scott has been a successful sales and marketing professional in the enterprise software space, delivering applications to a wide variety of vertical industries. For the last nine years, Scott executed a dual role as CRM and marketing automation catalyst, evangelist, administrator and sales executive.
Partner and Chief Talent Officer
Partner and Chief Financial Officer
VP and Principal SMB Marketing and Value Engineering
Lori Haberman, PMP
Director Of Operations
Director, Enterprise Marketing Services
VP and Principal, Enterprise Marketing Services
VP and Principal, Customer Engagement & Digital Transformation
VP and Principal, Marketing and Sales Operations
Senior Director, Marketing and Sales Operations, Adobe Practice Lead
Director of Marketing
meet our team
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