Hello,

We’re The Pedowitz Group

Get, Keep & Grow Customers

There’s revenue to win.

Challenges around digital transformation, marketing operations, and tech overload continue to impede companies from achieving all of the closed-won revenue they could.

So, what makes a strong revenue pipeline? The right people, processes, and tech all working cohesively.

Our team has realized over $1 trillion in more revenue for our 1,500+ customers (including many in the Fortune 500). We have over 600 certifications across 75+ technologies – we’ve counted!

What can we do for you?

1,500+ Clients Served Worldwide

2,500+ Campaigns/Programs Launched

$1T+ ln Marketing-Sourced and Influenced Revenue Generated

50+ Awards Won by Our Customers

600+ Certifications Held by Our Consultants

meet our senior
leadership team

Our experienced team keeps us (and our clients) on the path to success, and are known throughout the marketing world for their leadership and innovation.

Jeff Pedowitz

President and CEO

Jeff has over 25 years of experience leading successful B2C and B2B organizations. As founder and president of The Pedowitz Group, Jeff is responsible for setting the company’s vision and strategic direction along with managing all daily operations.

He frequently writes and speaks on a variety of topics related to Revenue Marketing™️, demand generation, marketing operations and marketing technology.

Prior to founding The Pedowitz Group, Jeff served as Vice President of professional services for Eloqua. While there, he spearheaded a best practices consulting organization from the ground up and helped Eloqua achieve a significant thought leadership position in the marketplace.

Jeff began his career with Subway Sandwiches, where he successfully built a territory to include 35 owned and franchised stores. From there, he held leadership positions with Computer Associates, SmartTime Software, and Salesnet.

Jeff received his Bachelor’s of Science degree in Marketing from Penn State University.

Dr. Debbie Qaqish

Partner and Chief Strategy Officer

Debbie is a nationally recognized thought leader, innovator and speaker in Revenue Marketing with 30+ years of experience applying strategy, technology and process to help B2B companies drive revenue growth.

She is the author of two books, From Backroom To Boardroom and Rise of the Revenue Marketer. She is a frequent speaker and writer on topics related to Revenue Marketing transformation, leadership, change management, sales and marketing alignment, ROI, content, organization, talent and marketing operations.

She coined the term “Revenue Marketer” in 2010.

As a principal partner and chief strategy officer of The Pedowitz Group, Debbie is responsible for developing and managing global client relationships, as well as leading the firm’s thought leadership initiatives.

Debbie has also received a PhD and her dissertation topic was how the CMO adopts financial accountability in an e-marketing environment.

Cherie Pedowitz

Partner and Chief Talent Officer

Gary Flicker

Partner and Chief Financial Officer

Scott Benedetti

Partner and Chief Revenue Officer

Evan Whitenight

Chief Services Officer

Rebecca Barkan

VP and Principal, Enterprise Marketing Services

Kevin Joyce

VP and Principal, Knowledge Management

Lori Haberman

Senior Director, Operations

Steve Nakata

Chief Architect

Caitlin Poliska

Senior Director, Adobe Practice Lead

Marina Slabyak

Senior Director, Engagement Management Team

Whitni Freeman

Director, Salesforce.com Practice Lead

Majda Anwar

Director, Internal Marketing

A Bit More
About Us

We’re a fully-remote company of marketing consultants working with multi-national enterprises to drive (and prove) more marketing revenue.

From ABM to Inbound, MAPs to CRMs, data hygiene to lead management, marketing operations to digital transformation … we work through both strategy and execution for your sustained success.