This list of Pardot best practices will help anyone new to the platform - or needing a refresh on the fundamentals - to get started.
It's always about the customer. But, how do you build a sustainable method of updating your customer journey map? Start here.
You're missing out on some seriously-great functionality that makes life easier. And Salesforce is only updating Lightning in product releases!
What do you really need to know when adopting or implementing account-based marketing (ABM) for your business? Cut the fluff. Get the facts.
My name is Josephe Hickox, and I was wounded while serving on active duty in late 2016. Learning Salesforce helped me build a new life.
Master Pardot with our comprehensive glossary! From campaigns to automation, emails to forms, become fluent in Pardot terminology and succeed.
If you meet these five criteria, you're ready to adopt a more robust and scalable B2B marketing attribution solution than typical basics.
What does a modern marketing department look like? Evolve yours with the help of this blog, with a special focus on B2B applications.
From working on dozens and dozens of Pardot engagements with clients, there's a few Pardot features / tips I see clients miss.
Boost your email marketing ROI with The Pedowitz Group's expert-led email engagement course. Learn from industry leaders to drive higher engagement. Enroll now!
Strengthen campaigns by adding Pardot lists to your Salesforce campaigns ... and fully-leverage this integration for better performance!
[Updated Sept. 2020] Resource constraints cause project delays, more errors, high stress levels, and reduced team morale!