Quantifying the Customer Journey
We have some bad news, the funnel is not the center of your b2b marketing universe… it’s your customer!
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Marketing Operations Leader Guide to
Strategic Planning, Budgeting & Management
Take a leadership role in SPB&M, ensuring that marketing
is fully a part of the company-wide annual process
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Who Owns the Customer Journey?
Sales has traditionally owned the customer journey, but with martech and data, marketing now has a seat at the table.
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What is Revenue Marketing?
Revenue Marketing™ is the combined set of strategies, processes, people, technologies, customers, and results. Learn more with this short 2-minute video.
Find out where you stand on your Revenue Marketing Journey
Take this brief assessment to see where you fall on the Revenue Marketing Journey. It will help you understand how sophisticated your strategy, process, people, technology, customers, and results are within your organization.
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In the News
Is Your Marketing Operations Team Leading the Customer Journey?
Mapping and operationalizing the customer journey are critical activities for today’s B2B marketer. As more companies turn away from product-centric strategies and embrace customer-centric strategies, the pressure mounts for marketing to lead the transition. Yet, how ready is marketing to step up to the plate and what prepares marketing for this challenge?
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Partner News
Marketo and The Pedowitz Group will Provide Pre-Configured Software and Services to help Manufacturers Create more Personalized Marketing Efforts
Marketo Inc., the leading provider of engagement marketing software and solutions, announced a strategic go-to-market partnership with The Pedowitz Group, a global revenue marketing company. The new alliance will help to operationalize business accountability, digital transformation, and the customer experience for mid-market manufacturers to transform their marketing organizations.
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Fuel Your Revenue Engine!
Many of today’s successful CMOs are operationalizing business accountability, digital transformation and the customer experience through marketing operations. If you believe, as we do, that marketing is the driver of customer engagement that fuels the revenue engine reach out, and let’s explore how we can help you plan, build and optimize it!