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What is Revenue Marketing?

Revenue Marketing™ is the combined set of strategies, processes, people, technologies, customers, and results. Learn more with this short 2-minute video.

Find out where you stand on your Revenue Marketing Journey

Revenue Marketing Journey

Take this brief assessment to see where you fall on the Revenue Marketing Journey. It will help you understand how sophisticated your strategy, process, people, technology, customers, and results are within your organization.

Latest Blog Posting

Events and Speaking Engagements

B2B Marketing Exchange: See B2B Marketing Through a New Lens

Join us at #B2BMX, Feb. 25-27 in Scottsdale, AZ to access: 6 Educational Tracks, 80+ sessions, a CMO Mentorship Program and an all new #GrowthMarketing Curriculum.

Use discount code: 25PPEDOWITZGROUP to save 25% on your pass:

Partner News

Marketo and The Pedowitz Group for Manufacturers

Marketo and The Pedowitz Group will Provide Pre-Configured Software and Services to help Manufacturers Create more Personalized Marketing Efforts

Marketo Inc., the leading provider of engagement marketing software and solutions, announced a strategic go-to-market partnership with The Pedowitz Group, a global revenue marketing company. The new alliance will help to operationalize business accountability, digital transformation, and the customer experience for mid-market manufacturers to transform their marketing organizations.

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Fuel Your Revenue Engine!

Many of today’s successful CMOs are operationalizing business accountability, digital transformation and the customer experience through marketing operations. If you believe, as we do, that marketing is the driver of customer engagement that fuels the revenue engine reach out, and let’s explore how we can help you plan, build and optimize it!