How to Become Customer-Centric in a Product-Centric World
Step One: Outline Your Plan
In this session, we’ll introduce you to the four-stage journey to become a customer-centric marketing organization. You’ll assess your current state within this model and begin to craft a plan to progress. Registrants will also be introduced to the most common barriers and accelerators along the journey which you will then apply to create your action plan.
A HAND-ON DIGITAL WORKSHOP SERIES
ON-DEMAND WEBINAR
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TPG ONE™
A New Approach to the
Customer Journey
Redesigning the Role of Marketing for the Customer Engagement Economy
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MarTech and Customer Centricity
Explore how to access, plan, and execute revamping your tech stack to support the move to greater customer centricity in your marketing in this on-demand webinar.
ON-DEMAND WEBINAR
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Advanced Marketo Training for the Real World
Practical training with real-world application
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What is Revenue Marketing?
Revenue Marketing™ is the combined set of strategies, processes, people, technologies, customers, and results. Learn more with this short 2-minute video.
Find out where you stand on your Revenue Marketing Journey
Take this brief assessment to see where you fall on the Revenue Marketing Journey. It will help you understand how sophisticated your strategy, process, people, technology, customers, and results are within your organization.
Latest Blog Posting
Events and Speaking Engagements
B2B Marketing Exchange: See B2B Marketing Through a New Lens
Join us at #B2BMX, Feb. 25-27 in Scottsdale, AZ to access: 6 Educational Tracks, 80+ sessions, a CMO Mentorship Program and an all new #GrowthMarketing Curriculum.
Use discount code: 25PPEDOWITZGROUP to save 25% on your pass: https://b2bmarketing.exchange/
Partner News
Marketo and The Pedowitz Group will Provide Pre-Configured Software and Services to help Manufacturers Create more Personalized Marketing Efforts
Marketo Inc., the leading provider of engagement marketing software and solutions, announced a strategic go-to-market partnership with The Pedowitz Group, a global revenue marketing company. The new alliance will help to operationalize business accountability, digital transformation, and the customer experience for mid-market manufacturers to transform their marketing organizations.
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Fuel Your Revenue Engine!
Many of today’s successful CMOs are operationalizing business accountability, digital transformation and the customer experience through marketing operations. If you believe, as we do, that marketing is the driver of customer engagement that fuels the revenue engine reach out, and let’s explore how we can help you plan, build and optimize it!