Turn your marketing into a revenue engine.
Your CEO wants more pipeline. Your CFO wants stronger returns.
We build the strategy, technology, creative, and AI capabilities to deliver both.
Since 2007, The Pedowitz Group has helped B2B companies transform underperforming marketing into a measurable driver of pipeline and revenue.
Trusted by 1,500+ companies since 2007
What modern marketing needs to drive revenue growth.
Whether the gap is in your tech stack, demand engine, AI strategy, or execution, we bring strategy, creative, technology, and delivery together to turn marketing into a stronger driver of pipeline and revenue.
What is your biggest challenge?
My tech stack keeps growing. Its value does not.
62% of B2B teams plan to cut tools this year. We audit, consolidate, and optimize your MarTech so every platform connects, every workflow runs, and every dollar has a purpose. Platform-agnostic. 600+ certifications across every major vendor.
Fix my stack →My marketing is active. My pipeline is not.
We build and run full-funnel demand generation programs that connect strategy, creative, content, ABM, and execution. Every campaign is designed to move buyers forward and measured against pipeline and revenue.
Fill my pipeline →Everyone sells AI. Nobody proves the revenue.
90% of marketing teams use AI agents. Most are guessing. Our R.A.I.N. framework (Revenue Artificial Intelligence Network) embeds AI into targeting, content, scoring, attribution, and optimization. Not AI theater. AI that shows up in your pipeline numbers. Results in 90 days.
Make AI work for revenue →
The consulting model behind better marketing performance.
Our proprietary revenue marketing framework (RM6) assesses your revenue marketing maturity to identify what is working, where gaps are holding you back, and what to prioritize next.
Take the 15-minute Revenue Marketing Maturity Assessment to identify potential gaps and see whether a deeper RM6 engagement is the right next step.
Take the RM6 Assessment →
100+HubSpot certifications.500+B2B integrations.1 goal:Conversions.
HubSpot, done right.
Buying HubSpot is the easy part. Making it generate revenue is where most teams stall. As a Platinum Partner with 100+ certifications, we design and run HubSpot operations that connect marketing to pipeline: custom automation, advanced integrations, strategic operations, and reporting that your CFO will actually read.
Book a free HubSpot audit →See other certifications →
“I’ve gained an unshakeable trust in you to consistently deliver on large complex projects to demanding timescales.”
Martin Seagroatt, Senior Director of Marketing, Broadridge
14-year agency partnership · Brand messaging, creative development & digital campaign execution across six lines of business
“We went from a very traditional marketing organization to a digital marketing team running an incredibly successful campaign. The immediate result was $1.1 billion in asset value contributed to the sales pipeline.”
Paige Lubway, Sr. Manager, Demand Generation, Charles Schwab
Lead management framework redesign · 8-month RIA nurture campaign
“The Pedowitz Group didn’t just help us migrate platforms — they helped us rethink how we approach marketing on a global scale. Their expertise ensured a seamless transition while giving us the structure and agility to better connect with customers across 24 markets.”
Ed Stening, International Head of Digital, Zoetis
Marketo → Salesforce Marketing Cloud migration · Global Center of Excellence
“The Pedowitz Group provided more than a solution — they became a strategic partner in our marketing transformation. Their ability to connect technology, data, and strategy helped us streamline our operations, improve engagement, and drive measurable revenue impact.”
Alice Palmer, Chief Marketing Officer, Vercara
MAP migration · HubSpot CMS rebuild · ABM program
“Building a world-class marketing operations function requires more than process changes—it demands the right strategy, structure, and expertise. The Pedowitz Group helped us create a scalable system that not only streamlined our operations but also accelerated execution and drove measurable business impact.”
Kevin Young, VP Marketing, TraceLink
Marketing operations optimization · Global CoE build-out
Proof, not promises.
See more results →Marketing-generated pipeline
Increase in MQLs
Marketing efficiency gain
Qualified opportunities
Buyers are asking AI who to hire.
Is your company the answer?
The AXO Diagnostic measures how well AI tools represent your company across 6 dimensions across relevant buyer personas. See how you stack up against your competitors.
Industry average AXO score
Jeff Pedowitz didn’t just build a consulting firm.
He built a category.
What started as a business became a new measure of B2B success. For 20 years, Jeff has challenged marketing leaders to stop being a cost center. The RM6 framework is now the industry standard for measuring marketing maturity.
After 4 books, 1,500+ clients, and billions in marketing-sourced revenue, he’s guiding CMOs through the next marketing frontier: AI that elevates bottom lines.
Book 30 minutes with JeffMeet the team“AI is not a productivity tool. It is the new operating system for your entire business. And the companies treating it that way are the ones winning.”
Jeff Pedowitz, President & CEO
One partner to power up marketing.
Strategy & Consulting
Audit your stack, team, and goals — and walk away with a personalized roadmap to growth.
Go →MarTech Solutions
We architect, integrate, and optimize inside platforms like HubSpot, Marketo, Eloqua, and Salesforce.
Go →Marketing Services
Our agency team positions your brand, creates content, and runs campaigns while you run the business.
Go →Where can we improve our marketing?
It depends on your priorities. If cost is your biggest concern, start with your marketing technology—it’s often where the most waste hides. If growth is the priority, focus on strategy and demand generation. If you’re unsure, our diagnostic assessments (RM6 and AEO/AXO) will show you exactly where the greatest opportunities are.
How is TPG different from other agencies?
Most agencies specialize in one thing—creative, media, or technology. We connect all of it. As both a consultancy and a full-service agency, we align strategy, execution, and measurement around a single goal: revenue. That’s what makes us different—we don’t just deliver activity, we drive outcomes.
Do you replace or work with our team?
Both. We can lead initiatives, fill capability gaps, or provide ongoing support as an extension of your team. Whether you need strategic guidance or hands-on execution, we adapt to how you work.
We already have an agency. Why add TPG?
Most agencies focus on parts of the marketing equation. We connect strategy, technology, creative, and demand generation into one revenue-focused system. Clients often bring us in to align efforts and turn activity into measurable growth.
What size companies do you work with?
We primarily partner with mid-market and enterprise B2B organizations, especially those with complex sales cycles and multiple stakeholders. Our solutions scale to meet your business goals, budget, and growth stage.
How quickly can we expect results?
Some improvements—like better campaign performance or cleaner data—show up within weeks. Larger transformation initiatives build over quarters. We focus on driving measurable progress at every stage, not just long-term promises.
What does it cost?
Every engagement is scoped to your goals and needs. Whether you need a targeted project or a long-term partnership, we’ll structure the right solution for your budget. The best next step is a quick conversation to explore what’s possible.