The Revenue Marketing™ Consulting Firm
Quantifying the Customer Journey

Quantifying the Customer Journey

We have some bad news, the funnel is not the center of your b2b marketing universe… it’s your customer!


Watch Now

Marketing Operations Leader-Guide-to-Strategic-Planning-Budgeting and ManagementMarketing Operations Leader Guide to Strategic Planning, Budgeting & Management

Marketing Operations Leader Guide to
Strategic Planning, Budgeting & Management

Take a leadership role in SPB&M, ensuring that marketing
is fully a part of the company-wide annual process

Download Now

Who Owns the Customer Journey - Webinar

Who Owns the Customer Journey?

Sales has traditionally owned the customer journey, but with martech and data, marketing now has a seat at the table.


Watch Now

Slide thumbnailMarketoInforOracle Marketing CloudSalesforceKapost
Grapevine6BirstBizibleCSO InsightsDemandbase
LatticeLeadspaceLenskold GroupMadison LogicReachForce
Slide thumbnailSnapAppVidyardAllocadiaDunn & BradstreetZiftsolutions

What is Revenue Marketing?

Revenue Marketing™ is the combined set of strategies, processes, people, technologies, customers, and results. Learn more with this short 2-minute video.

Find out where you stand on your Revenue Marketing Journey

Revenue Marketing Journey

Take this brief assessment to see where you fall on the Revenue Marketing Journey. It will help you understand how sophisticated your strategy, process, people, technology, customers, and results are within your organization.

Latest Blog Posting

In the News

Marketing Operations Customer Journey

Is Your Marketing Operations Team Leading the Customer Journey?

Mapping and operationalizing the customer journey are critical activities for today’s B2B marketer. As more companies turn away from product-centric strategies and embrace customer-centric strategies, the pressure mounts for marketing to lead the transition. Yet, how ready is marketing to step up to the plate and what prepares marketing for this challenge?

Read More >

Partner News

Marketo and The Pedowitz Group for Manufacturers

Marketo and The Pedowitz Group will Provide Pre-Configured Software and Services to help Manufacturers Create more Personalized Marketing Efforts

Marketo Inc., the leading provider of engagement marketing software and solutions, announced a strategic go-to-market partnership with The Pedowitz Group, a global revenue marketing company. The new alliance will help to operationalize business accountability, digital transformation, and the customer experience for mid-market manufacturers to transform their marketing organizations.

Read More >

SLMA Top 40 Most Inspiring People in Sales Lead ManagementSLMA Top 40 Most Inspiring People in Sales Lead ManagementFierceCMO - Women to Watch in B2B MarketingSLMA Top 20 Women to WatchSLMA Top 20 Women to WatchSLMA Top 20 Women to Watch
CRM WatchlistMarketo RevviesMarketo Revvies - Preferred Partner + Zoetis ClientMarketo RevviesMarketo RevviesMarketo Revvies

Fuel Your Revenue Engine!

Many of today’s successful CMOs are operationalizing business accountability, digital transformation and the customer experience through marketing operations. If you believe, as we do, that marketing is the driver of customer engagement that fuels the revenue engine reach out, and let’s explore how we can help you plan, build and optimize it!