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Marketo has named Caitlin Poliska, TPG’s Senior Director Marketing Operations and Adobe Practice Lead, as one of its 2020 Fearless 50. Caitlin was selected for the bold approaches she takes and innovative digital marketing solutions she constructs and delivers to her customers.
Enhancing the customer experience through digital transformation can feel like a full-time job. Read these articles to keep up on trends to help you expedite your transformation so you can get, keep and grow customers.
Is Account-Based Marketing Right for Your Business?
Account-based marketing has become a staple for B2B marketers. Read to learn what 3 ABM key elements you need to implement.
When Marketing Prospects Don’t Want to Play Your Way
Whether you want to admit it or not, it is a buyer’s world. Learn how to cater to your prospects by reading this 4-part blog series on lessons in customer experience.
Rise of the Strategic Marketing Operations Function
Increase business impact by learning how marketing operations can shift from a reactive, technical function, to a strategic, proactive function that enables your business.