Dr. Debbie Qaqish
Principal & Chief Strategy Officer
About Dr. Debbie
As Partner and Chief Strategy Officer of The Pedowitz Group, Dr. Debbie has helped marketing teams drive revenue growth, foster customer centricity, and lead digital transformation. With a focus on revenue operations, the customer experience, and a personalized, omni-channel marketing mix, Dr. Debbie has established herself as a thought leader and digital pioneer, spearheading the overdue shift of traditional marketing strategies to what she coined as “revenue marketing” in 2011. Since then, marketing operations became her area of expertise, devising strategy-to-execution plans that earn marketing a seat at the table.
A dynamic speaker and a prolific author, Dr. Debbie has published over one hundred articles, blogs, podcasts, webinars, and white papers on topics relating to marketing operations, revenue marketing, and leadership.
Dr. Debbie Qaqish earned her doctorate in 2019, is Partner and the Chief Strategy Officer at The Pedowitz Group, and leads strategic customer engagements.
From Backroom to Boardroom
Reimagine marketing and prove you deserve a seat at the table.
Marketing is the driving force behind better businesses. Marketing departments create more than campaigns, clicks, and shares; their work creates bottom-line growth by building meaningful relationships. Through her work and writing, Dr. Debbie Qaqish is removing the stigmas keeping B2B marketing in the margins.
In her book, From Backroom to Boardroom, Dr. Debbie shares the methods currently revolutionizing marketing departments across the country. Key to her message is the shift from the traditional mindset to what she calls “strategic marketing operations.” By embracing this new tactic, CMOs are empowered to lead digital transformation, create a customer-centric approach, and ultimately, drive revenue. Her research on this subject led not only to proven results, but it also created an actionable blueprint for CMOs everywhere. Readers of From Backroom to Boardroom are given a clearly defined mindset, skillset, and toolset for building their own strategic marketing operation.
Diving into the real-world trials and success stories that shaped her philosophy, Dr. Debbie provides a roadmap for CMOs hoping to earn a spot at the table—and keep it. Her Marketing Operations Maturity (MOM) model has propelled dozens to the vanguard of modern marketing. From Backroom to Boardroom intersperses these stories through Dr. Debbie’s interviews with front-runners who embraced her practical, approachable methods.
If you want to redefine what marketing means to your organization and prove you are ready for the next level of your career, pick up a copy of From Backroom to Boardroom today.
Praise for From Backroom to Boardroom
In her newest book, Dr. Debbie Qaqish has written the manual for marketing operations (MO) leaders and marketing executives to lead the charge in driving successful change with technology, data, process, and high-performing teams. In a world where marketers are increasingly accountable for driving revenue and better enterprise-wide decision-making, she clearly lays out where to focus your energy and the pitfalls to avoid.
Honors & Awards
Chief Marketer Top 200 Agencies
2021
Chief Marketer Marketing Agencies Top 200
2021
Finalist TAG Digital Marketing Agency of the Year
2020
DBA (Doctorate in Business Administration)
2019
Finalist TAG Digital Marketing Agency of the Year
2019
Debbie Qaqish Top Women to Watch in Business; Sales Lead Management Association
2018
Sales Lead Management Association (SLMA) Top 20 Women to Watch
2018
Finalist Marketo Partner of the Year
2018
Sales Lead Management Association (SLMA)Top 20 Women to Watch
2017
Top 40 Most Inspiring Women in Marketing
2016 – Kapost
SLMA – Top 50 Most Influential People in Sales
2015 Sales Leadership Management Association
Top 10 Women CMOs to Watch
2014 FierceCMO Magazine
SLMA – Top 50 Most Influential People in Sales
2014 Sales Leadership Management Association
Watchlist – Top Service Provider
2017 Paul Greenberg
CRM Watchlist – Top Service Provider
2016 Paul Greenberg
CRM Watchlist – Top Service Provider
2015 Paul Greenberg
CRM Watchlist – Top Service Provider
2014 Paul Greenberg
Revvie – Marketo Partner of the Year
2014 Marketo
50 Fastest Growing Private Companies
2013 Atlanta Business Journal
CRM Watchlist – Top Service Provider
2013 Paul Greenberg
Revvie – Marketo Partner of the Year
2013 Marketo
50 Fastest Growing Private Companies
2012 Atlanta Business Journal
CRM Watchlist – Top Service Provider
2012 Paul Greenberg
INC 500 Fastest Growing Private Company
2012 INC Magazine
Revvie – Marketo Partner of the Year
2012 Marketo
SLMA – Top 50 Most Influential People in Sales
2012 Sales Leadership Management Association
SLMA – Top 50 Most Influential People in Sales
2011 Sales Leadership Management Association
SLMA – Top 50 Most Influential People in Sales
2010 Sales Leadership Management Association
Highest Customer Satisfaction
2010 Eloqua
Revenue Marketing Radio
Join Dr. Debbie Qaqish as she interviews executives in her power talk radio for revenue marketing leaders.
Dr. Debbie’s Services
In addition to leading a new generation of marketing leaders, Dr. Debbie is available for the following services:
- Speaking
- Introduction to Revenue Marketing
- From Button Pusher to Strategic Enabler
- From Backroom to Boardroom with RevOps
- 14 Strategies for the Revenue-Driven CMO Leader
- Many more…
- Consulting
- Executive Coaching
- Video Series called “Get Real with Revenue Marketing”
Get In Touch
Fill out the form to contact Dr. Debbie Qaqish.