Boost Conversions and Revenue through a Pragmatic Campaign Strategy and Design Approach
Build campaigns that put your prospect or customer first.
Implement a process that is repeatable, predictable, and scalable.
Align marketing efforts with your sales goals and initiatives.
Solve your multi-channel marketing campaign challenges.
- Generic campaigns that can apply to any industry or persona.
- Campaigns launched with little preparation or no strategy.
- Personalization in your campaigns means putting a prospect’s first name in an email.
- Campaigns are a series of disconnected emails.
- Content that doesn’t meet your customers where they are.
- Campaigns that put your products or services first instead of the value proposition for your prospects.
- Poor lead quality.
- Poor or nonexistent communication with sales.
- Useless and unusable reporting data.
Expect more revenue with campaign strategy and design services.
We were able to do so much more by partnering with the experts at The Pedowitz Group than we could have done without them. It has helped us reach our immediate goals of starting conversations with those who could become MQLs, and it set us up for future marketing success. We believe our current campaign is creating leads that will create more leads. We are excited about the potential for revenue marketing within Xylem.
JOE VESEY
CMO, Xylem
Enhance your audience engagement.
Through diverse platforms and touchpoints, our campaign strategy and design will enable you to engage your target audience effectively, tailoring content for personalized experiences that drive higher engagement rates by reaching your audience where they are most active.
Improve your conversion rates.
Get a well-designed multi-channel campaign strategy that ensures consistent messaging and branding across platforms, reinforcing trust and increasing conversion likelihood by guiding your customers strategically through the buyer’s journey.
Master the art of multi-channel campaign success.
- Overview: Why You Need Campaign Planning and Design
- Methodology: TPG’s Campaign Strategy and Design
- Engagement Hierarchy: The Customer Experience Foundation
- Objectives, Programs, Campaigns & Tactics: Unpacking Each
- Personas and Buyer Stages: Right Buyer, Right Place
- Content: Right Message, Right Time
- Story Arcs: Assure Coherent Storytelling
- Message Maps: Each Touch is a Chapter of the Story
- Campaign Flow: Mapping the Buyer and Customer Journeys
- Success Measurement: Identifying the Right KPIs
Work with experts who know your tech stack.
Unlock repeatable, predictable, and scalable campaigns with TPG.
Guarantee
If you are unsatisfied for any reason, we will do the work again at no charge. If you are still not satisfied, you won’t pay for it.
Expert Strategists
TPG supports you and your team with the training and tools they need to from campaign concept to measurement, and optimization.