Marketing Operations Consulting

Clear process blocks, align process and tech, and upskill your team with expert marketing operations consulting that drives results.
It’s harder than you think to make this sort of a change. It helps to have a strong partner. TPG really helped us map out a plan and bring in best practices in order to scale.
Kevin Young

VP, Marketing, Tracelink

The Pillars of Strategic Alignment

Strategy and Planning

Establishing a Charter
Developing a Roadmap
Building a Center of Excellence

Team Enablement

User Training
Stakeholder Education
Platform Adoption
Internal Communications

Lead and Campaign Management Services

Templates and Documentation
Campaign Development
Lead Management and Quality

Marketing Technology Management

Planning and Selection
Tech Adoption
Tech Optimization
Data and Platform Integration
Figure out what you want to do with the system, define how you want to target your base, and then build the system that works on that. The Pedowitz Group was invaluable in helping us to understand all of this and put it in place.
Jim Kanir

Sr. VP of Sales and Marketing, Billtrust

Marketing Operations Is Holistic

True optimization and alignment isn’t a static target. You need alignment across your organization – from sales to IT, finance to customer success.

Clear process blocks, align process and tech to the right strategy, and skill up your people to drive the outcomes you’re looking for.

We’ve made it happen for a wide range of companies through our marketing operations consulting services, including:

GE logo

Transforming Digital Marketing at Scale

GE aligned sales and marketing under strategic revenue marketing best practices producing $1 billion in attributable new pipeline.
tracelink logo

Building Better Revenue Capabilities

Tracelink drove better business outcomes and robust pipeline by standing up a centralized Marketing Operations Center of Excellence (CoE).

Build Strong Marketing Operations. NOW.

Looking for real results that are both measurable and repeatable? You’ve come to the right place.


Plan. Execute. Win.


Fight Information paralysis


Get ahead of change


Respond quickly to market disruptions


Prove your marketing's worth to the business

Get in Touch.

Send Us an Email

Schedule a Call