Marketing Operations Consulting
Clear process blocks, align process and tech, and upskill your team with expert marketing operations consulting that drives results.
It’s harder than you think to make this sort of a change. It helps to have a strong partner. TPG really helped us map out a plan and bring in best practices in order to scale.
The Pillars of Strategic Alignment
Strategy and Planning
Establishing a Charter
Developing a Roadmap
Building a Center of Excellence
Team Enablement
User Training
Stakeholder Education
Platform Adoption
Internal Communications
Stakeholder Education
Platform Adoption
Internal Communications
Lead and Campaign Management Services
Templates and Documentation
Campaign Development
Lead Management and Quality
Campaign Development
Lead Management and Quality
Marketing Technology Management
Planning and Selection
Tech Adoption
Tech Optimization
Data and Platform Integration
Telemarketing
Tech Adoption
Tech Optimization
Data and Platform Integration
Telemarketing
Figure out what you want to do with the system, define how you want to target your base, and then build the system that works on that. The Pedowitz Group was invaluable in helping us to understand all of this and put it in place.
Marketing Operations Is Holistic
True optimization and alignment isn’t a static target. You need alignment across your organization – from sales to IT, finance to customer success.
Clear process blocks, align process and tech to the right strategy, and skill up your people to drive the outcomes you’re looking for.
We’ve made it happen for a wide range of companies through our marketing operations consulting services, including:
Transforming Digital Marketing at Scale
GE aligned sales and marketing under strategic revenue marketing best practices producing $1 billion in attributable new pipeline.
Building Better Revenue Capabilities
Tracelink drove better business outcomes and robust pipeline by standing up a centralized Marketing Operations Center of Excellence (CoE).
Build Strong Marketing Operations. NOW.
Looking for real results that are both measurable and repeatable? You’ve come to the right place.