Revenue Marketing Webinar: Center of Excellence
Learn how to build the ideal modern marketing structure with our value-packed deep dive on transforming your current marketing organization into a Revenue Marketing Center of Excellence.
Create a Revenue Marketing Center of Excellence.
Conventional wisdom tells you that your organization’s subpar recruiting, developing, and retaining marketing talent has led to sky-high attrition rates and an unprecedented drought of new personnel to fill the gaps – AKA The Great Resignation. What conventional wisdom doesn’t tell you is that you have no chance to thrive unless you create a better marketing structure purpose-built to align demand generation, marketing operations, and digital/content.
That’s why we created a value-packed deep dive on how to transform your current marketing organization into a Revenue Marketing Center of Excellence (RMCoE) laser-focused upon creating and retaining customers and whose primary metrics are contribution to pipeline and revenue. Our experts discussed key questions including:
- What is a Revenue Marketing Center of Excellence?
- What outcomes can it produce for you?
- How can it help me solve some of my pressing talent retention and development challenges?
- What are the divisions that comprise this CoE?
- How do these divisions function and interact?
- How can I transform my current organization to a Revenue Marketing Center of Excellence?
Meet the experts.
Dr. Debbie Qaqish
Principal & Chief Strategy Officer, The Pedowitz Group
Vice President, Engagement Management