Nikhil Behl, CMO of FICO, dives into FICO's data-driven marketing approach and sheds light on the power of applied intelligence in transforming industries.
In this CMO Insights podcast, David Carrel, CMO of Thomson Reuters, discusses the company's ongoing transformation and the role of marketing in this change.
Discover how to succeed in cybersecurity marketing with these key strategies from Meagen Eisenberg, CMO of Lacework, on the CMO Insights podcast.
Maximize marketing ROI with Ideal Customer Profiles (ICP). Leverage targeted messaging, segmentation, and sales alignment for conversions.
Gain valuable insights on using marketing KPIs to drive growth and success with our guide, “Vision to Value: Unlocking the Power of KPIs.”
Outdated marketing team structures will only hinder your ability to retain the right talent ... and drive business outcomes.
We've acquired BizMark Consulting. It's because how buyers have changed, and what you rightfully expect consultants to provide. Read more!
Can revenue operations positively impact employee experience, technology use and adoption, and so much more? Absolutely. Read now!
Think through how sales, marketing, and revenue operations thrive in a merger or acquisition ... here's the blog for you!
Oh goody, another industry buzzword, right? "Revenue Operations." Well ... it DOES have some practical applications! Read more 🙂
Dr. Debbie Qaqish digs into a strategic look at lessons we can learn - and what you can take from them into your own organization.
Lack of executive buy-in. Unclear direction or accountability. Or maybe worst: Being stuck with a fancy PPT with no actual action? Yep, that'll tank.