Unveiling Insights with Nikhil Behl: A Glimpse into FICO’s Data-Driven Marketing Strategy 

Nikhil Behl, CMO of FICO, dives into FICO's data-driven marketing approach and sheds light on the power of applied intelligence in transforming industries.

Embracing Transformation: A Conversation with David Carrel, CMO of Thomson Reuters

In this CMO Insights podcast, David Carrel, CMO of Thomson Reuters, discusses the company's ongoing transformation and the role of marketing in this change.

From ICP to ROI: Turning Ideal Customer Profiles into Actionable Marketing Strategies

Maximize marketing ROI with Ideal Customer Profiles (ICP). Leverage targeted messaging, segmentation, and sales alignment for conversions.

Vision to Value: Unlocking the Power of KPIs

Gain valuable insights on using marketing KPIs to drive growth and success with our guide, “Vision to Value: Unlocking the Power of KPIs.”

Modernize Your Marketing Structures to Nurture Growth

Outdated marketing team structures will only hinder your ability to retain the right talent ... and drive business outcomes.

Why we acquired BizMark CT, LLC (hint: consulting is evolving)

We've acquired BizMark Consulting. It's because how buyers have changed, and what you rightfully expect consultants to provide. Read more!

5 Key Ways Revenue Operations Makes A Difference

Can revenue operations positively impact employee experience, technology use and adoption, and so much more? Absolutely. Read now!

Revenue Growth In Mergers and Acquisitions

Think through how sales, marketing, and revenue operations thrive in a merger or acquisition ... here's the blog for you!

How To Embrace Revenue Operations

Oh goody, another industry buzzword, right? "Revenue Operations." Well ... it DOES have some practical applications! Read more 🙂

Let’s Talk About Revenue Growth Through Digital Transformation

Dr. Debbie Qaqish digs into a strategic look at lessons we can learn - and what you can take from them into your own organization.

Why Marketing Transformations Fail

Lack of executive buy-in. Unclear direction or accountability. Or maybe worst: Being stuck with a fancy PPT with no actual action? Yep, that'll tank.