Unveiling Insights with Nikhil Behl: A Glimpse into FICO’s Data-Driven Marketing Strategy
Nikhil Behl, CMO of FICO, dives into FICO's data-driven marketing approach and sheds light on the power of applied intelligence in transforming industries.
Strategy
Embracing Transformation: A Conversation with David Carrel, CMO of Thomson Reuters
In this CMO Insights podcast, David Carrel, CMO of Thomson Reuters, discusses the company's ongoing transformation and the role of marketing in this change.
Cutting Through the Clutter: How to Succeed in Cybersecurity Marketing in a Crowded Landscape
Discover how to succeed in cybersecurity marketing with these key strategies from Meagen Eisenberg, CMO of Lacework, on the CMO Insights podcast.
From ICP to ROI: Turning Ideal Customer Profiles into Actionable Marketing Strategies
Maximize marketing ROI with Ideal Customer Profiles (ICP). Leverage targeted messaging, segmentation, and sales alignment for conversions.
Vision to Value: Unlocking the Power of KPIs
Gain valuable insights on using marketing KPIs to drive growth and success with our guide, “Vision to Value: Unlocking the Power of KPIs.”
Modernize Your Marketing Structures to Nurture Growth
Outdated marketing team structures will only hinder your ability to retain the right talent ... and drive business outcomes.
Why we acquired BizMark CT, LLC (hint: consulting is evolving)
We've acquired BizMark Consulting. It's because how buyers have changed, and what you rightfully expect consultants to provide. Read more!
5 Key Ways Revenue Operations Makes A Difference
Can revenue operations positively impact employee experience, technology use and adoption, and so much more? Absolutely. Read now!
Revenue Growth In Mergers and Acquisitions
Think through how sales, marketing, and revenue operations thrive in a merger or acquisition ... here's the blog for you!
How To Embrace Revenue Operations
Oh goody, another industry buzzword, right? "Revenue Operations." Well ... it DOES have some practical applications! Read more 🙂
Let’s Talk About Revenue Growth Through Digital Transformation
Dr. Debbie Qaqish digs into a strategic look at lessons we can learn - and what you can take from them into your own organization.
Why Marketing Transformations Fail
Lack of executive buy-in. Unclear direction or accountability. Or maybe worst: Being stuck with a fancy PPT with no actual action? Yep, that'll tank.