Revenue Marketing Book Bundle
OUT WITH THE OLD
Jeff Pedowitz explores why your revenue model needs a serious upgrade (and proposes a modern model) for today’s landscape in F The Funnel.
Funnel methodologies send continuous customer engagement and repeatable revenue down the drain.
This book is all about a different way of approaching these critical milestones that marketing departments need to transform from cost centers to revenue centers with a permanent seat at the table. Enter…The Loop.
This concept accounts for the experiences and desires of both customers and the companies engaging them.
With it, you’ll be empowered to create longer, more rewarding relationships with your customer base.
Embrace The Loop.
A competitive landscape requires smarter, sustainable revenue-generating models for marketing teams.
The Loop breaks your team out of the one-and-done tedium of “the funnel” forever.
Earn Your Seat
Dr. Debbie Qaqish tells you how to get more respect at the revenue table and do strategic marketing operations right in From Backroom To Boardroom.
What’s holding you back from earning your seat in the boardroom and making the impact you know is possible?
This is not a book about technology, data models, or the latest in a series of bright and shiny toys so loved by marketers. It’s a soup-to-nuts guide to embrace the new breed of marketing leadership so you can build a strategic marketing operations organization that earns your seat at the table.
CMOs and marketing teams are under immense pressure to make predictable bottom-line contributions. But, they’ll never meet leadership’s unprecedented expectations without a strategic marketing operations organization.
Deliver more value.
Marketing ops teams are often perceived as button pushers and tech geeks, not the bottom-line-driving leaders they can be.
Change the perception. Earn the respect you deserve!
Rise of the revenue marketer
Also included is Dr. Qaqish’s first bestseller, Rise of the Revenue Marketer, which chronicles how marketing leaders can drive the necessary revenue-focused changes to showcase marketing’s impact and build a sustainable, predictable, revenue-driving machine.
First published in 2013, you’ll be surprised at just how much is still relevant to today’s leaders!
For example, Qaqish spells out how to:
- Build a revenue marketing center of excellence
- Create attribution that’s revenue-focused in nature
- Highlight marketing’s importance to the bottom line
- Drive necessary change through your organization
Want to drive change from
what you’re about to read?
ABOUT THE AUTHORS
Jeff Pedowitz is the president and CEO of The Pedowitz Group (TPG), a consultancy that helps clients change the way they get revenue.
He has over 25 years of experience leading successful B2C and B2B organizations. Widely recognized as an industry expert and thought leader, he frequently writes and speaks on a variety of topics related to Revenue Marketing™️, demand generation, marketing operations, and marketing technology.
Jeff hosts a podcast, CMO Insights, where he interviews sales and marketing executives on the topics of business transformation, digital transformation, and the customer experience.
Dr. Debbie Qaqish is a nationally-recognized pioneer in B2B marketing, author, speaker, and partner at The Pedowitz Group.
She’s dedicated her 35-year career to helping marketers gain a seat and a voice in the boardroom.
As a marketing executive, she purchased her first marketing automation system in 2004. That early experience formed her opinion that emerging technologies were forever changing the role of marketing—in a big way. In 2007, Dr. Qaqish moved from practitioner to trusted advisor for marketing leaders when she became a partner of the Pedowitz Group.
As a marketing pioneer, Dr. Qaqish coined the term “Revenue Marketing” in 2010, introduced the Revenue Marketing Journey model in 2011, and published her prize-winning first book, The Rise of The Revenue Marketer, in 2013.
This book, From Backroom to Boardroom: Earn Your Seat with Strategic Marketing Operations, introduces a new lexicon and roadmap for marketing.