Email Engagement Course
I have to thank The Pedowitz Group for everything they’ve done for us – we’re better for it and have been able to transform the Sales and Marketing functions at ipswitch.
Why Does Improving Your Email Engagement Matter?
Communicating with known contacts in your database should be done thoughtfully and strategically. If you’re batching and blasting in this day and age, you need to stop. You’re killing your deliverability and reputation by sending emails without focus content or audience.
How well can you answer the following questions?
- Do you know what your benchmark metrics and stats are?
- Do you know how well you compare to others in your industry?
- Have you set your own goals and know how to measure your success?
- Do you know what you can do to improve your engagement and reach your goals?
As marketers cope with cookieless advertising, email is only going to grow in importance!
What Will You Learn?
This course helps your team understand and set the right goals and metrics to improve your overall email engagement through our experience with hundreds of clients over the years and with industry best practices in mind.
In the course, learn more about:
- Deliverability
- Email Benchmarks
- Analyzing Data
- Email Structure
- Personalization
- A/B Testing
This course will help you build better emails using best practices and A/B testing, which should help increase your deliverability, opens, and click-throughs.
Ready for Better Email Engagement?
LEARN AT THE TIME AND PACE THAT WORKS FOR YOU WITH OUR ON-DEMAND COURSE.
Course Curriculum
Module 1: DELIVERABILITY
- Lesson 1: Learning Objectives
- Lesson 2: Deliverability Overview
- Lesson 3: Quiz
Module 2: EMAIL BENCHMARKS
- Lesson 1: Learning Objectives
- Lesson 2: Benchmarks
- Lesson 3: Set Your Own Benchmarks
- Lesson 4: Quiz
Module 3: ANALYZING THE DATA
- Lesson 1: Learning Objectives
- Lesson 2: Analyze and Report
- Lesson 3: Setting Goals and Metrics
- Lesson 4: Known Issues with Data
- Lesson 5: Quiz
Module 4: THE EMAIL STRUCTURE
- Lesson 1: Learning Objectives
- Lesson 2: Best Practices – Anatomy of an Email
- Lesson 3: Best Practices – Sender Information
- Lesson 4: Best Practices – Subject Lines and Preheaders
- Lesson 5: Best Practices – Email Body
- Lesson 6: Best Practices – Footers
- Lesson 7: Best Practices – Images
- Lesson 8: Analyzing Bad Emails
- Lesson 9: Email Best Practices Checklist
- Lesson 10: Extra Best Practices
- Lesson 11: Quiz
Module 5: PERSONALIZATION
- Lesson 1: Learning Objectives
- Lesson 2: Importance of Personalization
- Lesson 3: How to Personalize
- Lesson 4: Personalizing Subject Lines
- Lesson 5: Personalization Don’ts
- Lesson 6: Quiz
Module 6: A/B TESTING
- Lesson 1: Learning Objectives
- Lesson 2: Why A/B Test?
- Lesson 3: A/B Testing Basics
- Lesson 4: Creating the A/B Test
- Lesson 5: Determining the Winner
- Lesson 6: Quiz
Module 7: Course Wrap
- Lesson 1: Next Steps
- Lesson 2: Download Course Materials
Meet Your Instructor
Ready to Drive Email Engagement?
LEARN AT THE TIME AND PACE THAT WORKS FOR YOU WITH OUR ON-DEMAND COURSE.
Frequently Asked Questions
When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course – you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like – across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.