The Revenue Marketing blog

Revenue marketing, written by the people who run it.

Articles, podcasts, and guides from TPG consultants on AEO, AI, CRM, marketing operations, and attribution. Every piece draws on real client engagements.

New thinking every week from the firm that named the category.

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All topics AEO Artificial Intelligence (A.I.) Attribution CMO Insights CRM Customer Experience HubSpot Lead Management Marketing Operations Marketing Strategy Martech podcast Revenue Marketing Salesforce Unscripted
The RevOps Tech Stack: What You Actually Need vs. What Vendors Will Sell You

The RevOps Tech Stack: What You Actually Need vs. What Vendors Will Sell You
HubSpot, Revenue Operations
Every RevOps vendor says their product fills a critical gap. After 19 years of building revenue...
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What Is Revenue Operations (RevOps)? The Practitioner's Definition

What Is Revenue Operations (RevOps)? The Practitioner's Definition
HubSpot, Revenue Operations
RevOps is not a rebrand of Marketing Ops with a bigger budget. It is a distinct organizational...
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Why Mid-Market B2B Companies Are Switching from Salesforce to HubSpot

Why Mid-Market B2B Companies Are Switching from Salesforce to HubSpot
Salesforce, HubSpot
TPG has completed more than 100 Salesforce to HubSpot migrations for mid-market B2B companies. In...
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AI Agents for B2B Revenue Teams: What's Actually Working in 2026

AI Agents for B2B Revenue Teams: What's Actually Working in 2026
HubSpot, Agentic AI
TPG works with 150+ B2B revenue teams annually. We have deployed AI agents in HubSpot, Salesforce,...
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Customer Onboarding in HubSpot: Building a Process That Reduces Churn in the First 90 Days

Customer Onboarding in HubSpot: Building a Process That Reduces Churn in the First 90 Days
HubSpot
The sales team closes the deal and moves to the next opportunity. The customer signs the contract...
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Building RevOps in HubSpot: Configuration Decisions That Determine Whether It Works

Building RevOps in HubSpot: Configuration Decisions That Determine Whether It Works
HubSpot, Revenue Operations
HubSpot's default configuration is built for a small business selling a simple product to a single...
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HubSpot for Insurance Companies: CRM and Marketing Automation That Works for Agencies and Carriers

HubSpot for Insurance Companies: CRM and Marketing Automation That Works for Agencies and Carriers
HubSpot
Insurance is a renewal business. The most expensive part of growth is not acquiring new policies—it...
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HubSpot for Wealth Management Firms: Building a CRM That Matches How Advisors Actually Work

HubSpot for Wealth Management Firms: Building a CRM That Matches How Advisors Actually Work
HubSpot
HubSpot was built for B2B companies selling to organizations. Wealth management firms sell to...
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HubSpot for Financial Services Firms

HubSpot for Financial Services Firms
HubSpot, Financial Services
Financial services firms face CRM requirements that general-purpose implementations ignore:...
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HubSpot Lifecycle Stages: How to Define, Configure, and Actually Use Them

HubSpot Lifecycle Stages: How to Define, Configure, and Actually Use Them
Lead Management, HubSpot
HubSpot lifecycle stages are one of the most powerful features in the platform and one of the most...
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HubSpot Lead Nurturing: How to Run Sequences That Move Buyers Without Annoying Them

HubSpot Lead Nurturing: How to Run Sequences That Move Buyers Without Annoying Them
Lead Management, HubSpot
Generic drip campaigns send the same email to everyone on day 1, day 4, and day 7 regardless of...
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HubSpot Lead Scoring for B2B SaaS: The Model That Matches How SaaS Buyers Actually Behave

HubSpot Lead Scoring for B2B SaaS: The Model That Matches How SaaS Buyers Actually Behave
Lead Management, HubSpot
Generic lead scoring frameworks treat a SaaS buyer the same as a professional services buyer. That...
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