Revenue Marketing Consulting Marketing that cannot prove its contribution to pipeline does not survive a budget review. TPG has... Read More
Marketing Automation Consulting Marketing automation platforms cost $15,000-$120,000 per year. Most companies use 30-40% of what... Read More
HubSpot ROI: How to Calculate and Prove the Return on Your HubSpot Investment HubSpot's published ROI benchmarks are compelling: a 114% increase in marketing leads, 36%... Read More
Marketo vs. HubSpot: The 2026 Comparison for Mid-Market B2B Marketing Teams TPG implements and optimizes both Marketo and HubSpot. We do not have a financial incentive to... Read More
B2B SaaS Marketing: The Playbook That Works in 2026 SaaS B2B SaaS marketing has changed more in the last three years than in the decade before it.... Read More
Marketing for Manufacturing Companies: Building a Revenue Marketing Program That Works in a Relationship-Driven Industry Revenue Marketing Manufacturing is one of the last major B2B industries to embrace structured revenue marketing. The... Read More
Marketing for Professional Services Firms: Building a Demand Generation Engine That Doesn't Undermine Your Brand Demand Generation Professional services firms don't sell products. They sell people: their judgment, expertise, and... Read More
Revenue Operations (RevOps) Consulting Revenue Operations Marketing and sales arguing over pipeline numbers in the same board meeting is not a data problem.... Read More
HubSpot CRM Consulting HubSpot A HubSpot CRM that nobody uses is not a CRM. It is an expensive contact database. TPG has completed... Read More
Lead Generation vs. Demand Generation: Why the Distinction Changes How You Measure Marketing Lead Management, Demand Generation Marketing teams argue about MQL counts while CROs ask about pipeline. Both groups think they're... Read More
ABM Strategy for B2B: Building an Account-Based Marketing Program That Actually Closes Business Account-Based Marketing / Experience Most ABM programs produce content, burn budget on LinkedIn ads, and deliver a "report" showing that... Read More
B2B Content Marketing: Building a Content Engine That Drives Pipeline, Not Just Traffic Content Marketing B2B marketing teams publish thousands of pieces of content per year. Most of it generates traffic,... Read More
