The Revenue Marketing blog

Revenue marketing, written by the people who run it.

Articles, podcasts, and guides from TPG consultants on AEO, AI, CRM, marketing operations, and attribution. Every piece draws on real client engagements.

New thinking every week from the firm that named the category.

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All topics AEO Artificial Intelligence (A.I.) Attribution CMO Insights CRM Customer Experience HubSpot Lead Management Marketing Operations Marketing Strategy Martech podcast Revenue Marketing Salesforce Unscripted
AI Content Strategy for B2B: Building a Content Engine That Serves Both Search and AI Engines

AI Content Strategy for B2B: Building a Content Engine That Serves Both Search and AI Engines
HubSpot, AEO
B2B content in 2026 has two audiences: traditional search engines (Google, Bing) and AI engines...
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How B2B Buyers Are Using ChatGPT to Research Vendors: What the Data Means for Your Marketing

How B2B Buyers Are Using ChatGPT to Research Vendors: What the Data Means for Your Marketing
HubSpot, AEO
The buyer journey has changed. 65% of B2B buyers now use AI tools at some point in their vendor...
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AI Visibility for B2B Brands: How to Know If Buyers Can Find You in ChatGPT

AI Visibility for B2B Brands: How to Know If Buyers Can Find You in ChatGPT
HubSpot, AEO
B2B buyers are using ChatGPT, Claude, and Perplexity to research vendors before they ever reach...
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AEO Content Strategy in HubSpot: How to Structure Your Blog and Web Content for AI Citation

AEO Content Strategy in HubSpot: How to Structure Your Blog and Web Content for AI Citation
HubSpot, AEO
HubSpot CMS gives you everything you need to structure content for AI citation. Most teams are not...
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HubSpot Operations Hub: What It Does, When You Need It, and When You Don't

HubSpot Operations Hub: What It Does, When You Need It, and When You Don't
HubSpot Operations Hub is one of the least understood products in the HubSpot suite. Outside of...
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B2B Demand Generation Automation: Moving Beyond Lead Generation to Pipeline Creation

B2B Demand Generation Automation: Moving Beyond Lead Generation to Pipeline Creation
Demand Generation
Lead generation and demand generation are not the same thing. Most B2B marketing teams report lead...
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The Revenue Loop Framework: How TPG Thinks About B2B Revenue Growth

The Revenue Loop Framework: How TPG Thinks About B2B Revenue Growth
The Loop
Most B2B companies treat revenue as a funnel: prospects enter at the top, a percentage convert to...
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HubSpot Workflow Automation: The 15 Workflows Every B2B Team Should Have Running

HubSpot Workflow Automation: The 15 Workflows Every B2B Team Should Have Running
Marketing Automation Platform-MAP
TPG has built and audited HubSpot automation inside more than 300 implementations. The companies...
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What Is Marketing Operations? The Function That Makes Everything Else Work

What Is Marketing Operations? The Function That Makes Everything Else Work
Marketing Operations
Marketing Operations is the function responsible for marketing technology, data management, process...
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The Marketing Operations Tech Stack: What You Actually Need at Each Stage of Growth

The Marketing Operations Tech Stack: What You Actually Need at Each Stage of Growth
The most common marketing operations technology mistake is not buying the wrong tool. It is buying...
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Revenue Marketing Consulting

Revenue Marketing Consulting
Marketing that cannot prove its contribution to pipeline does not survive a budget review. TPG has...
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Marketing Automation Consulting

Marketing Automation Consulting
Marketing automation platforms cost $15,000-$120,000 per year. Most companies use 30-40% of what...
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