Revenue Marketing Resources

Explore a range of marketing resources, including articles, videos, podcasts, and other valuable content created by industry experts that cover the latest trending topics.

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All topics AEO Artificial Intelligence (A.I.) Attribution CMO Insights CRM Customer Experience HubSpot Lead Management Marketing Operations Marketing Strategy Martech podcast Revenue Marketing Salesforce Unscripted
Marketing and Sales Alignment: Why It Fails and What Actually Fixes It

Marketing and Sales Alignment: Why It Fails and What Actually Fixes It

Sales & Marketing Alignment, HubSpot
In 19 years of working inside B2B revenue organizations, TPG has sat through hundreds of "alignment...
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RevOps Metrics: The 12 Numbers That Define Revenue Health

RevOps Metrics: The 12 Numbers That Define Revenue Health

HubSpot, Revenue Operations
Most pipeline reviews run on the numbers that are easiest to pull, not the numbers that matter....
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The RevOps Tech Stack: What You Actually Need vs. What Vendors Will Sell You

The RevOps Tech Stack: What You Actually Need vs. What Vendors Will Sell You

HubSpot, Revenue Operations
Every RevOps vendor says their product fills a critical gap. After 19 years of building revenue...
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What Is Revenue Operations (RevOps)? The Practitioner's Definition

What Is Revenue Operations (RevOps)? The Practitioner's Definition

HubSpot, Revenue Operations
RevOps is not a rebrand of Marketing Ops with a bigger budget. It is a distinct organizational...
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Why Mid-Market B2B Companies Are Switching from Salesforce to HubSpot

Why Mid-Market B2B Companies Are Switching from Salesforce to HubSpot

Salesforce, HubSpot
TPG has completed more than 100 Salesforce to HubSpot migrations for mid-market B2B companies. In...
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AI Agents for B2B Revenue Teams: What's Actually Working in 2026

AI Agents for B2B Revenue Teams: What's Actually Working in 2026

HubSpot, Agentic AI
TPG works with 150+ B2B revenue teams annually. We have deployed AI agents in HubSpot, Salesforce,...
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Customer Onboarding in HubSpot: Building a Process That Reduces Churn in the First 90 Days

Customer Onboarding in HubSpot: Building a Process That Reduces Churn in the First 90 Days

HubSpot
The sales team closes the deal and moves to the next opportunity. The customer signs the contract...
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Building RevOps in HubSpot: Configuration Decisions That Determine Whether It Works

Building RevOps in HubSpot: Configuration Decisions That Determine Whether It Works

HubSpot, Revenue Operations
HubSpot's default configuration is built for a small business selling a simple product to a single...
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HubSpot for Insurance Companies: CRM and Marketing Automation That Works for Agencies and Carriers

HubSpot for Insurance Companies: CRM and Marketing Automation That Works for Agencies and Carriers

HubSpot
Insurance is a renewal business. The most expensive part of growth is not acquiring new policies—it...
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HubSpot for Wealth Management Firms: Building a CRM That Matches How Advisors Actually Work

HubSpot for Wealth Management Firms: Building a CRM That Matches How Advisors Actually Work

HubSpot
HubSpot was built for B2B companies selling to organizations. Wealth management firms sell to...
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HubSpot for Financial Services Firms

HubSpot for Financial Services Firms

HubSpot, Financial Services
Financial services firms face CRM requirements that general-purpose implementations ignore:...
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HubSpot Lifecycle Stages: How to Define, Configure, and Actually Use Them

HubSpot Lifecycle Stages: How to Define, Configure, and Actually Use Them

Lead Management, HubSpot
HubSpot lifecycle stages are one of the most powerful features in the platform and one of the most...
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