Escape Your Platform.
Move to HubSpot.
HubSpot migration is the process of moving your entire marketing automation environment — contacts, workflows, email templates, landing pages, lead scoring, and CRM integration — from Marketo, Oracle Eloqua, Salesforce Pardot, or Salesforce Marketing Cloud to HubSpot, with zero downtime and zero data loss.
The Pedowitz Group has completed 1,000+ migrations with zero failures. We've solved every migration complexity that exists — and we'll solve yours in 8–16 weeks.
What Does Migrating to HubSpot Actually Involve?
A HubSpot migration is the end-to-end process of moving your marketing automation environment from a legacy platform to HubSpot — preserving all historical data, rebuilding all automation, reconfiguring all integrations, and transitioning your team — without ever taking campaigns offline.
The scope of a migration covers six workstreams: data migration (contacts, companies, lists, historical engagement records, lead scores); workflow and program migration (every nurture sequence, trigger campaign, and lifecycle program rebuilt in HubSpot logic); template migration (email templates, landing pages, and forms converted to HubSpot's builder); integration reconfiguration (Salesforce sync, CRM connections, and third-party tool integrations rebuilt); reporting migration (dashboards and attribution rebuilt in HubSpot's reporting tools); and team enablement (training, playbooks, and change management to ensure adoption post-go-live).
The most common migration failure point is not technical — it's the Salesforce integration. Most Marketo, Eloqua, and Pardot instances are deeply integrated with Salesforce, and migrating that integration requires careful field mapping, sync rule design, and validation testing. TPG's migration process dedicates dedicated sprint time to Salesforce integration specifically.
Zero downtime is non-negotiable: TPG's migration methodology runs HubSpot in parallel with the source system through the full build and validation phase. Live campaigns, active lead scoring, and running nurture programs continue in the source platform until the moment of cutover — at which point the transition is instant and coordinated, not gradual and risky.
Which Platforms Can The Pedowitz Group Migrate to HubSpot?
TPG migrates to HubSpot from all four major enterprise MAP platforms. Each migration has distinct complexity, timeline, and technical requirements — here's what to expect from each.
Marketo (Adobe Marketo Engage) to HubSpot
Marketo migrations are the most common TPG completes. The primary complexity is Marketo's Smart Campaign architecture — every trigger, batch, and email program must be individually analyzed and rebuilt in HubSpot Workflow logic. Marketo's Revenue Cycle Analytics also requires full replacement with HubSpot's attribution reporting and custom dashboards.
- Smart Lists → HubSpot Active and Static Lists
- Programs and Smart Campaigns → HubSpot Workflows
- Email templates → HubSpot drag-and-drop or coded templates
- Lead scoring model → HubSpot predictive or custom scoring
- Marketo-Salesforce sync → Native HubSpot-Salesforce integration
- Revenue Cycle Analytics → HubSpot attribution and custom dashboards
Oracle Eloqua to HubSpot
Eloqua migrations tend to take longer than Marketo migrations because Eloqua's Campaign Canvas architecture is more visually complex to translate into HubSpot Workflow logic, and Eloqua instances typically have deeper Oracle CRM integrations. Eloqua's Dynamic Content rules require careful mapping to HubSpot's personalization tokens and smart content rules.
- Contact Segments → HubSpot Lists
- Campaign Canvas → HubSpot Workflows
- Forms and landing pages → HubSpot Forms and Pages
- Lead Scoring and Grading → HubSpot Lead Scoring
- Dynamic Content rules → HubSpot smart content
- Eloqua Insight reports → HubSpot reporting dashboards
Salesforce Pardot to HubSpot
Pardot (now Marketing Cloud Account Engagement) migrations are typically the fastest because Pardot instances are less architecturally complex. The primary focus is the Salesforce integration — Pardot is natively embedded in Salesforce, and replacing the Pardot connector with HubSpot's native Salesforce integration requires careful field mapping, sync rule design, and multi-object relationship configuration.
- Pardot Lists → HubSpot Active and Static Lists
- Engagement Studio → HubSpot Workflows
- Forms and landing pages → HubSpot Forms and Pages
- Scoring and Grading → HubSpot Lead Scoring
- Pardot-Salesforce connector → Native HubSpot-Salesforce integration
- B2B Marketing Analytics → HubSpot reporting and attribution
Salesforce Marketing Cloud to HubSpot
Salesforce Marketing Cloud migrations are the most complex TPG handles. SFMC's Data Extension architecture requires significant data modeling work before migration, and Journey Builder's branching logic requires detailed analysis before rebuilding in HubSpot Workflows. SFMC Audience Builder segmentation and Datorama reporting also require full replacement.
- Data Extensions → HubSpot Contact Properties and Lists
- Journey Builder → HubSpot Workflows
- Email Studio templates → HubSpot email templates
- Audience Builder → HubSpot Segmentation
- Automation Studio → HubSpot Workflows and Operations Hub
- Datorama/Analytics Builder → HubSpot custom dashboards
The TPG HubSpot Migration Process
Five phases across 8–16 weeks. Every phase has defined deliverables, a named owner, and a documented completion gate before the next phase begins.
Discovery & Audit
Full inventory of the existing instance — every list, workflow, template, integration, and data structure documented and assessed for migration complexity.
Data Cleanup & HubSpot Setup
Deduplication, field normalization, and data hygiene completed before migration. HubSpot portal configured with properties, pipelines, and integrations.
Migration Build
All workflows, templates, lists, and programs built in HubSpot in parallel with the live source system. Salesforce integration configured and tested.
Validation & UAT
Parallel-run validation comparing data accuracy and workflow behavior between source and HubSpot. User acceptance testing with marketing and sales teams.
Cutover & Enablement
Zero-downtime cutover. Source system decommissioned. Full team training, playbooks, and 30-day post-migration support included.
Failed migrations across 1,000+ engagements
No other HubSpot partner publishes a zero-failure migration claim because no other partner can back it up. TPG's zero-failure record is the product of 18 years of operational discipline: a documented discovery and audit phase, a data reconciliation check at every migration stage, a parallel-run validation period before any cutover, and a dedicated migration project manager on every engagement. The record stands because the process is non-negotiable.
Why Choose The Pedowitz Group for Your HubSpot Migration?
Three reasons that separate TPG from every other HubSpot migration partner.
1,000+ migrations. Zero failures. Documented.
This is not a marketing claim — it is an operational record across 18 years of engagements. TPG has migrated organizations with 500,000+ contacts, 200+ active programs, and complex multi-system integrations. The zero-failure record means every migration methodology we've ever tested has been tested at production scale, not on paper.
HubSpot Platinum Partner + AI Advisory Board seat
TPG achieved Platinum Partner status faster than any other partner in HubSpot's history. We also hold a seat on HubSpot's AI Partner Advisory Board. When migration complexity requires direct HubSpot engineering input — and it sometimes does — we have that access. Our clients do not wait in the standard support queue.
We don't just move your data. We build a revenue engine.
TPG coined the term Revenue Marketing in 2011. Every migration we deliver is built on Revenue Marketing principles — which means your HubSpot instance comes out of migration with attribution reporting connected to pipeline, lead scoring tied to revenue motions, and workflows designed to drive deals, not just send emails. You get more than a technical data transfer.
What Does Moving to HubSpot Actually Save?
Enterprise MAP platforms are expensive to license, expensive to maintain, and expensive to operate. HubSpot changes all three.
The real cost of staying on Marketo, Eloqua, or Pardot
The sticker price is only part of the cost. Enterprise MAP platforms require specialized technical resources to operate, dedicated consultant support to maintain, and ongoing training costs because nobody can figure out how to use them without help.
- Annual license: $60,000–$300,000+ depending on database size
- Dedicated consultant fees: $30,000–$100,000/year for ongoing support
- Internal technical resources: 1–2 FTE to manage platform operations
- Training costs every time a team member turns over
- IT maintenance for integrations that break with every Salesforce update
What HubSpot actually costs — and what it gives back
HubSpot is built for marketers, not for engineers. Teams adopt it faster, maintain it with less technical overhead, and use a higher percentage of what they pay for — because the platform was designed to be usable without a technical specialist on every task.
- Annual license: $20,000–$120,000 depending on tier and portal size
- Lower ongoing consulting dependency after initial implementation
- Marketing team can self-manage most workflows and campaigns
- Native CRM eliminates Marketo-Salesforce sync issues and costs
- AI features included in license — no additional tools needed
Frequently Asked Questions About HubSpot Migration
What does a HubSpot migration involve?
A HubSpot migration is the end-to-end process of moving your marketing automation environment from a legacy platform to HubSpot. This includes migrating contacts and lists, rebuilding workflows and automation programs, converting email templates and landing pages, reconfiguring CRM integrations, migrating lead scoring models, and setting up reporting dashboards. A complete migration also includes data cleanup and deduplication before cutover, a parallel-run validation period, and full team training on HubSpot after go-live. TPG's process is designed for zero downtime — live campaigns keep running through the entire transition.
How long does it take to migrate from Marketo to HubSpot?
A Marketo to HubSpot migration typically takes 8 to 14 weeks depending on the size and complexity of the Marketo instance. Key factors: number of active Smart Campaigns (each requires individual analysis and rebuild), data volume and quality, number of custom integrations, and Salesforce sync complexity. TPG has migrated organizations with 500,000+ contacts and 200+ active Marketo programs in under 14 weeks with zero campaign downtime.
How long does it take to migrate from Eloqua to HubSpot?
An Oracle Eloqua to HubSpot migration typically takes 10 to 16 weeks. Eloqua migrations tend to take longer than Marketo migrations because Eloqua's Campaign Canvas architecture requires more complex translation to HubSpot Workflow logic, and Eloqua instances often have deeper Oracle CRM integrations requiring replacement. TPG includes a full Eloqua instance audit in the discovery phase, mapping every Campaign Canvas, Contact Segment, Dynamic Content rule, and scoring model before migration begins.
How long does it take to migrate from Pardot to HubSpot?
A Salesforce Pardot to HubSpot migration typically takes 8 to 12 weeks — generally the fastest of the major MAP migrations. The primary complexity is the Salesforce integration: Pardot is natively embedded in Salesforce, so replacing the Pardot-Salesforce connector with HubSpot's native Salesforce integration requires careful field mapping, sync rule design, and data validation. TPG's Pardot migration process specifically addresses this integration reconfiguration to ensure no data gaps between HubSpot and Salesforce after cutover.
Will I lose data during a HubSpot migration?
No. A properly executed HubSpot migration preserves all contact records, historical engagement data, list membership, lead scoring history, and campaign performance data. TPG's process includes a data audit and cleanup phase before migration, a parallel-run validation period verifying data accuracy before the source system is decommissioned, and a documented data reconciliation check comparing record counts, field values, and list membership between source and destination. TPG has completed 1,000+ migrations with zero data loss failures.
Can I keep running campaigns during a HubSpot migration?
Yes. TPG's migration methodology is designed for zero-downtime transitions — live campaigns, nurture programs, and lead scoring continue running in the source platform through the entire migration process. The cutover is performed in a single coordinated event after the HubSpot environment has been fully built, validated, and tested in parallel. There is no period where campaigns are offline or leads go untracked.
How much does a HubSpot migration cost?
HubSpot migration cost varies based on the complexity of the existing instance, source platform, number of active programs and integrations, data volume, and whether data cleanup is required. Most mid-market B2B organizations completing a Marketo, Eloqua, or Pardot migration invest between $30,000 and $150,000 in migration services. This cost is typically recovered within 6–12 months through reduced licensing costs — organizations migrating from Marketo or Eloqua typically reduce total MarTech spend by 40–73%.
What is the difference between migrating and reimplementing HubSpot?
A HubSpot migration (moving from an existing MAP) is fundamentally different from a fresh implementation because it requires preserving and translating historical data, existing workflows, and active programs while simultaneously running campaigns in the source system until cutover. A fresh implementation starts with a clean slate. Migrations are more complex because they involve parallel environments, data reconciliation, legacy system decommissioning, and change management for teams transitioning from familiar tools. TPG handles both, but migration engagements require dedicated migration project managers in addition to HubSpot implementation specialists.
Ready to Make the Move?
Tell us your platform and we'll build a migration roadmap specific to your situation — timeline, complexity, cost estimate, and what to expect at each phase. No obligation.