Most B2B content scores below 50%.
Find out where yours lands.
Upload a piece of content. We score it across 9 criteria including AXO, the only framework that measures how AI answer engines will cite your content. You get specific rewrites, not generic advice.
- Persona-aware. Scored against the role, not generic best practices.
- Stage-specific. A CMO in evaluation needs different proof than one in awareness.
- AXO scored. See how ChatGPT, Claude, Perplexity, and Gemini will cite you.
- Rewrite-ready. The lowest-scoring excerpt comes back rewritten.
Scoring your content
across 9 criteria.
AI analysis in progress. This typically takes 60 to 90 seconds.
Below top quartile. Three criteria need fixing first.
Your content scores strongest on brand voice and structure. The biggest pipeline drag is AXO: AI answer engines won't surface this content in its current form. Address that and you move two tiers.
Criteria breakdown
Hover any card for detail. Lowest-scoring excerpt and rewrite included where available.
How this scores for adjacent personas
Estimated. Run a separate assessment for full detail.
How it works
Three steps. Persona-specific output.
Upload and configure
Submit content and pick the persona plus the buying stage you wrote it for. Specificity is the input that makes the output specific.
TPG.ai scores it
9 criteria. 8 from 19 years of B2B revenue marketing data, plus AXO for AI answer engine readiness. Each scored 1 to 5 with reasoning.
Specific rewrites, not generic advice
The lowest-scoring excerpt comes back rewritten. Recommendations name what to change and why it matters for this persona at this stage.
What makes this different
AXO is the first scoring framework built for AI answer engines.
Persona-specific evaluation
A CMO and a CFO read the same paragraph differently. We score against what the named role actually cares about, not generic readability.
Buying stage context
Awareness wants insight. Evaluation wants proof. Decision wants risk reversal. Stage-aware scoring catches content aimed at the wrong moment.
AXO: AI discoverability
How well will ChatGPT, Claude, Perplexity, and Gemini cite this content when buyers ask the questions you want to be the answer to? AXO tells you.
67% of B2B buyers now ask AI before visiting a vendor site19 years of revenue marketing data
The 8 base criteria come from running pipeline programs at 1,500 plus B2B companies since 2007. Not best practices. What actually moves pipeline.
What this tool is, and isn't
Diagnostic, not directive.
What it is
- A diagnostic that surfaces specific gaps across 9 criteria.
- Persona-aware scoring that respects what your audience actually values.
- Stage-appropriate recommendations, not one-size-fits-all advice.
- AXO scoring that tells you whether AI answer engines will cite you.
What it isn't
- A replacement for your strategic content judgment or brand expertise.
- Generic SEO advice that ignores your positioning.
- The final word. It's a starting point for editorial decisions.