RM6 · Revenue Marketing Maturity
Where does your
marketing actually
drive revenue?
Forty-nine questions. Six pillars. One honest answer about whether your marketing organization is built to generate pipeline — or built to generate impressions.
- 49Questions
- ~12mTo complete
- 6Pillars scored
- PDFDiagnostic
Pillar 1 of 6
Strategy
Where you bet your revenue.
Up next: 7 questions · Estimated 2 minutes
Strategy
Question 1 of 49
How does your organization view marketing's role in revenue generation?
Your diagnostic
Strongest pillar
Weakest pillar
Spread (max — min)
Pillar maturity gap. Wider = more uneven.
Pillar by pillar — vs. the B2B benchmark.
Your score on each pillar against the B2B median (1.4 across the 2025 Revenue Marketing Index, n=600 organizations).
The diagnostic.
Per pillar: what we're seeing in the data, what it means for your business, and three concrete moves you can ship next quarter.
Want this on paper, ready for the CMO?
Download the full PDF diagnostic. Pillar scores, sub-section breakdowns, written analysis, and the three moves per pillar — formatted to share with your leadership team.
Or book a 30-min strategy call instead.