The Revenue Marketing blog

Revenue marketing, written by the people who run it.

Articles, podcasts, and guides from TPG consultants on AEO, AI, CRM, marketing operations, and attribution. Every piece draws on real client engagements.

New thinking every week from the firm that named the category.

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Sales Leads

Pipeline Coverage: The Biggest Lie in Sales

Pipeline Coverage: The Biggest Lie in Sales
Lead Management, Sales Leads, Pipeline, forecasting
Your 3X pipeline coverage is bullshit. There. I said it. For twenty years, we've been telling...
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3 Ways to Convert Your Event Interest Into Actionable Sales Leads

3 Ways to Convert Your Event Interest Into Actionable Sales Leads
Event Marketing, Sales Leads
Here are three practical, no-nonsense tactics to ensure your next event drives measurable results.
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