Stop Creating Content. Start Creating Customers.
63+ media companies trust us to transform content creation into customer acquisition machines.
Your content gets millions of views. Your advertising gets hundreds of clicks. Your subscription revenue gets... crickets. While you're busy creating award-winning content, your competitors are building systematic customer acquisition engines that don't depend on viral moments and ad revenue fluctuations.
Schedule Your Strategy SessionReality Check
Your Content Is Award-Winning. Your Customer Acquisition Strategy Isn't.
Media companies excel at creating compelling content but struggle to convert audience engagement into predictable revenue. Spoiler alert: going viral doesn't pay the bills consistently.
Audience Engagement vs. Revenue Generation
You have millions of followers, thousands of comments, and viral content that everyone talks about. But how many of those engaged users actually pay for subscriptions, premium content, or products? Engagement metrics don't pay salaries.
Ad Revenue Dependency vs. Subscription Sustainability
Ad rates are declining, ad blockers are increasing, and your revenue fluctuates with algorithm changes. Meanwhile, sustainable media companies are building direct customer relationships that don't depend on platform whims or advertiser budgets.
Viral Content vs. Predictable Pipeline
Your biggest successes happen randomly. A post goes viral, subscriptions spike for a week, then everything returns to baseline. You need systematic methods to convert content consumption into consistent customer acquisition.
Creative Excellence vs. Commercial Performance
Your editorial team creates brilliant content that wins awards. Your sales team struggles to explain how that content translates to revenue. There's a massive gap between creative success and commercial performance that nobody talks about in your industry.
How We Transform Media & Communications Marketing
The RM6 Framework: Turn Content Into Customers, Not Just Conversations
The most successful media companies don't abandon creative excellence—they systematically convert it into sustainable revenue streams.
Strategy: Beyond "Brand Awareness" Goals
Everyone in media talks about building brand awareness and audience engagement. What they don't talk about is how that awareness becomes paying customers. We help you identify which content actually drives subscriptions, which channels convert browsers into buyers, and which metrics matter for revenue.
People: Creatives vs. Commercial Teams
Your content creators think in terms of artistic integrity and viral potential. Your sales team thinks in terms of lead generation and revenue targets. Your audience thinks in terms of value and entertainment. We align everyone around creating content that serves all three.
Process: From Viral Hopes to Systematic Conversion
You publish content and hope it goes viral. You post on social media and hope for engagement. You create newsletters and hope people subscribe. Hope isn't a strategy. We build systematic processes that predictably convert content consumption into customer acquisition.
Technology: Media Stacks That Actually Monetize
Your content management system is sophisticated. Your analytics track every engagement metric. But can you identify which content leads to subscriptions? Which social posts drive premium sign-ups? We integrate technology that connects creative output to commercial outcomes.
Customer: Know Your Audience Like You Know Your Content
You understand content creation intimately—what resonates, what engages, what goes viral. Do you understand your audience's buying journey just as well? We map how content consumers become paying customers and identify every touchpoint in their decision process.
Results: Revenue Metrics That Matter to Media CEOs
Media executives care about subscriber acquisition costs, lifetime value, churn rates, and revenue per user. They don't care about page views or social media likes. We measure content marketing impact using metrics that actually matter to media business models.
Proven Results
Media & Communications Success Stories That Actually Convert
Real media companies. Real customer acquisition. Real revenue transformation.
Comcast Business
Lead Management Transformation
Miami Heat
Sports Marketing & Fan Engagement Transformation
Telstra
Global Communications Marketing Optimization
Our Media & Communications Client Portfolio
63+ media engagements across every communications channel—from traditional broadcasting to digital platforms.
Telecommunications & Communications
Entertainment & Media
Technology Platforms
Why 63+ Media Companies Choose TPG
We Don't Just Understand Content—We Understand Commerce
Creative excellence, audience engagement, and why media executives care more about customer lifetime value than viral moments.
Media Industry Credibility That Actually Converts
We understand content creation cycles, audience development, and the unique challenge of monetizing creative excellence. We know why media executives track subscriber acquisition costs, not just social media engagement.
400% Audience Growth With Revenue Impact
63+ media engagements across broadcasting, digital platforms, and content creation. We've systematized content monetization, scaled subscription models, and generated measurable revenue growth for media companies just like yours.
Creative-Respectful Revenue Guarantees
Our methodologies enhance rather than compromise creative excellence. We systematize content monetization while respecting editorial integrity, and provide guarantees that align with media business models.
Content Intelligence Through AI
Our Revenue Artificial Intelligence Network (R.A.I.N.™) helps media companies scale content creation and optimize monetization systematically. Because if you're not leveraging AI to connect creativity to commerce, your competitors are.
Ready to Turn Your Content Into Consistent Customers?
The most successful media companies systematize content monetization instead of hoping for viral moments.
Content Audit
Analyze which content actually drives subscriptions and revenue
Monetization Strategy
Develop systematic approaches to convert audience into customers
Revenue Integration
Build content-to-customer systems with our satisfaction guarantee
Performance Tracking
Monitor customer acquisition costs and lifetime value metrics