The Revenue Marketing blog

Revenue marketing, written by the people who run it.

Articles, podcasts, and guides from TPG consultants on AEO, AI, CRM, marketing operations, and attribution. Every piece draws on real client engagements.

New thinking every week from the firm that named the category.

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All topics AEO Artificial Intelligence (A.I.) Attribution CMO Insights CRM Customer Experience HubSpot Lead Management Marketing Operations Marketing Strategy Martech podcast Revenue Marketing Salesforce Unscripted
Lead Scoring Without Form Fills: How to Score Anonymous Buyers in 2026

Lead Scoring Without Form Fills: How to Score Anonymous Buyers in 2026
Lead Management, HubSpot
By the time a B2B buyer fills out your demo request form, they have already spent 70-80% of their...
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HubSpot Lead Scoring: How to Build a Model That Sales Actually Trusts

HubSpot Lead Scoring: How to Build a Model That Sales Actually Trusts
Lead Management, HubSpot
Most lead scoring models fail because marketing scores what it can measure, not what predicts...
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HubSpot vs. Marketo: The Comparison That Actually Matters for B2B Marketing Teams in 2026

HubSpot vs. Marketo: The Comparison That Actually Matters for B2B Marketing Teams in 2026
Marketo Engage, HubSpot
TPG has helped companies select, implement, and migrate between HubSpot and Marketo for 19 years....
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HubSpot Marketing Attribution: A Practitioner's Guide to Proving Marketing's Revenue Contribution

HubSpot Marketing Attribution: A Practitioner's Guide to Proving Marketing's Revenue Contribution
HubSpot, Attribution
Marketing attribution in HubSpot is not a button you press. It is a set of decisions about campaign...
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HubSpot Pipeline Reporting: Building Reports That Give Sales Leaders What They Actually Need

HubSpot Pipeline Reporting: Building Reports That Give Sales Leaders What They Actually Need
HubSpot, Reporting and Analytics
Most HubSpot instances deliver what the platform makes easy to build: deal count and deal value by...
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HubSpot Reporting and Dashboards | The Pedowitz Group

HubSpot Reporting and Dashboards | The Pedowitz Group
HubSpot, Reporting and Analytics
The average HubSpot instance has 18 or more saved reports. Most revenue teams use three of them for...
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What Is Answer Engine Optimization (AEO)? The B2B Marketer's Practical Guide

What Is Answer Engine Optimization (AEO)? The B2B Marketer's Practical Guide
HubSpot, AEO
65% of B2B buyers now use AI tools at some point in their vendor research process. If your brand is...
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Answer Engine Optimization (AEO) for B2B Brands

Answer Engine Optimization (AEO) for B2B Brands
HubSpot, AEO
65% of B2B buyers now use AI tools to research vendors before they ever reach a company's website....
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AI Agents for HubSpot

AI Agents for HubSpot
HubSpot, Agentic AI
TPG has run 400+ HubSpot implementations and audits. Most companies with HubSpot Professional or...
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HubSpot vs. Pardot (Salesforce Marketing Cloud Account Engagement): The 2026 Decision Guide

HubSpot vs. Pardot (Salesforce Marketing Cloud Account Engagement): The 2026 Decision Guide
Pardot, HubSpot
TPG has migrated 200+ B2B teams across marketing automation platforms over 19 years. The HubSpot...
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Marketo to HubSpot Migration: What to Preserve, What to Rebuild, and What to Leave Behind

Marketo to HubSpot Migration: What to Preserve, What to Rebuild, and What to Leave Behind
HubSpot
Marketo-to-HubSpot migration is more complex than most teams expect because marketing automation...
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HubSpot AI Tools in 2026: What's Actually Worth Using and What to Skip

HubSpot AI Tools in 2026: What's Actually Worth Using and What to Skip
HubSpot, AI-driven marketing automation
TPG runs 400+ HubSpot portal audits and implementations. We have now seen Breeze AI features...
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