Technology Consulting · Oracle
Oracle Eloqua Consulting:
Partner of the Year. 18 Markie Award Winners. 400+ Clients.
Oracle Eloqua is the enterprise marketing automation platform built for complex B2B organizations that have outgrown mid-market tools — and TPG is the consulting partner with the deepest Eloqua track record in the market. As an Oracle Principal Partner and Eloqua Partner of the Year, with 18 client Markie Award wins and 400+ Eloqua engagements since 2007, TPG delivers Eloqua consulting that connects platform expertise to revenue marketing outcomes.
This guide covers ten dimensions of Eloqua consulting — from assessment and implementation through migration, CRM integration, lead scoring, campaign automation, data governance, reporting, training, and ongoing managed services — for organizations at every stage of their Eloqua journey.
What Is Oracle Eloqua?
Eloqua is enterprise marketing automation built for complex B2B at scale
Oracle Eloqua is the marketing automation platform designed for large, complex B2B enterprises that have requirements beyond what mid-market platforms can support: sophisticated multi-step campaign orchestration across multiple business units, a flexible data model that accommodates custom objects and complex account hierarchies, granular contact segmentation across very large databases, deep bidirectional integration with Salesforce and Oracle CX Sales, and enterprise-grade compliance and governance controls. Eloqua is not the easiest marketing automation platform to operate — its power comes with proportional complexity, and organizations that purchase it without the internal expertise or consulting support to configure and run it effectively often end up with an expensive, underperforming system that was never properly set up.
The gap between Eloqua's capability and what most organizations extract from it is where TPG operates. After 400+ Eloqua engagements since 2007, TPG's consultants have seen every configuration pattern, every integration architecture, every lead management model, and every data quality failure that Eloqua environments accumulate. That pattern recognition is what allows TPG to assess an Eloqua environment, identify the highest-impact problems, and implement the specific fixes that move the needle on pipeline rather than just improving platform health scores.
TPG also brings a perspective that purely technical Eloqua consultants do not: the revenue marketing strategy context. An Eloqua lead scoring model that is technically correct but built on the wrong ICP and buyer stage definitions will send the wrong leads to sales. An Eloqua-Salesforce integration that is technically functional but not designed around the actual sales process will produce attribution gaps and lead routing failures. Platform expertise without strategy produces a well-configured system that does not advance the business. TPG integrates both.
The TPG Proof: 18 Markie Award winners. Oracle's Markie Awards recognize customers who achieve exceptional outcomes with Oracle Marketing technology. 18 TPG clients have won Markie Awards since 2007 — the most of any single consulting partner in that window. That is not a platform credential. It is a business outcomes credential.
Oracle Principal Partner · Eloqua Partner of the Year
The credentials behind 400+ Eloqua client engagements
Section 01
Eloqua Assessment and Strategy
How TPG evaluates an existing Eloqua environment — or designs the strategy for a new one — to establish what is working, what is not, and what path forward will produce the greatest revenue impact.
What an Eloqua assessment reveals in most enterprise organizations
Eloqua assessments at enterprise organizations produce a predictable pattern of findings: the platform was implemented years ago, optimized once or twice, and then maintained at a minimal level while the marketing team's requirements evolved around it. The lead scoring model was built for the ICP that existed at implementation and has never been updated to reflect how the ICP has changed. The Salesforce integration passes data but not in the format the sales team needs for actionable lead follow-up. The campaign canvas programs are operational but were built by consultants or former employees whose logic is undocumented, making them impossible to modify confidently. The contact database has accumulated years of duplicates, invalid records, and unsubscribed contacts that inflate list counts and degrade deliverability. And the reporting is based on activity metrics rather than pipeline attribution because the attribution framework was never built. Each of these problems is individually fixable — but trying to fix all of them simultaneously produces a disruptive, expensive engagement that delivers improvements in the wrong order.
TPG conducts Eloqua assessments across six dimensions: data quality (duplicate rate, invalid email rate, unsubscribe rate, and data decay patterns), integration health (Salesforce sync error rate, field mapping accuracy, and data flow completeness), campaign architecture (Campaign Canvas program complexity, campaign logic documentation, and active vs. inactive program ratio), lead management (lead scoring model currency, MQL threshold accuracy, and routing logic correctness), platform utilization (which Eloqua features are licensed and unused, and what the cost of that underutilization is), and reporting (what metrics are tracked, whether they connect to pipeline, and what attribution model is in use). The assessment delivers a current-state scorecard with each dimension rated, a prioritized gap list ordered by revenue impact per remediation effort, and a phased improvement roadmap that sequences work to produce measurable pipeline improvement at each phase rather than waiting until the full remediation is complete.
All articles in this section
Section 02
Eloqua Implementation
How TPG approaches new Eloqua implementations — building the data model, lead management architecture, CRM integration, and campaign infrastructure before any campaign execution begins.
Why Eloqua implementations fail when they start with campaigns before the data model is right
The most common Eloqua implementation failure is the same failure pattern that occurs in most marketing automation implementations: campaigns are built before the data model is designed. An Eloqua instance with no contact deduplication logic, no lead scoring model, no CRM field mapping documentation, and no campaign governance framework can execute emails and track clicks. What it cannot do is tell sales which leads are worth calling, tell marketing which campaigns influenced pipeline, or tell the business whether the marketing investment is producing revenue. These are not advanced Eloqua features — they are the basic outputs that justify the Eloqua investment. But they require design decisions at implementation that most implementations defer until after the platform is "live," by which point fixing the foundation requires significant rework of everything built on top of it.
TPG runs a four-phase Eloqua implementation: design (data model design, lead management architecture, CRM integration specification, campaign infrastructure blueprint, and governance framework), build (instance configuration, CRM integration implementation, lead scoring model build, email and landing page template library, and core campaign program architecture), test (data sync validation, lead routing testing, campaign logic validation, and user acceptance testing with the marketing and sales teams), and launch (go-live execution, hypercare monitoring for the first 30 days, and handoff to ongoing operations). The design phase takes longer than clients typically expect — usually two to four weeks for a complex enterprise implementation — because every design decision made correctly in this phase prevents multiple remediation efforts later. TPG does not compress the design phase to accelerate the implementation timeline. The build quality that the design phase enables is the reason 18 TPG clients have won Markie Awards.
All articles in this section
Section 03
Eloqua Migration
How TPG manages migrations to Eloqua from other marketing automation platforms — and migrations between Eloqua environments — preserving campaign continuity, data integrity, and attribution history throughout the transition.
The four migration types and what makes each complex
Eloqua migrations fall into four categories. Platform-to-Eloqua migrations (moving from Marketo, HubSpot, Pardot, or Salesforce Marketing Cloud to Eloqua) require a contact and account database export, cleansing, and import; a campaign program rebuild in Eloqua's Campaign Canvas; a lead scoring model rebuild calibrated to the Eloqua scoring framework; a CRM integration rebuild in the new environment; and a training investment to transition the marketing team from a familiar platform to Eloqua's different interface and workflow model. Eloqua-to-Eloqua migrations (moving from a legacy Eloqua instance to a clean one) are typically triggered by years of accumulated technical debt: orphaned programs, undocumented customizations, data model complexity that makes the environment unmaintainable without a clean start. Eloqua version upgrades (migrating from older Eloqua editions to the current platform) require a configuration audit and update to ensure deprecated features are replaced with current equivalents. Eloqua decommissions (moving from Eloqua to another platform) require data export, attribution history preservation, and managed shutdown without disrupting active campaigns.
TPG manages all four migration types with a consistent methodology that prioritizes data integrity, attribution continuity, and campaign uptime throughout the transition. Every migration begins with a content and campaign inventory: a complete catalog of every active program, email template, landing page, contact segment, lead scoring model, and integration in the source environment, with a migration priority classification for each. High-priority items (active campaigns, high-traffic landing pages, core nurture programs) are rebuilt and validated in the destination environment before the cutover date. Lower-priority items are rebuilt post-cutover on a documented schedule. The cutover itself is executed with a parallel running period — both environments active simultaneously — until the destination environment is validated and the source environment is confirmed safe to decommission. Data history is preserved in a data warehouse or CRM record structure so attribution reporting is not lost when the source environment is shut down.
All articles in this section
Section 04
Eloqua Integrations: Salesforce, Oracle CX Sales, and the Data Ecosystem
How TPG designs and implements Eloqua's integrations with CRM systems, data platforms, webinar tools, ABM platforms, and other components of the marketing technology stack.
Why Eloqua-Salesforce integrations break and how to build them to last
The Eloqua-Salesforce integration is the most business-critical integration in most Eloqua environments — and the most commonly misconfigured. The failure modes are consistent: field mappings that pass data in the wrong format (Eloqua string values mapped to Salesforce picklist fields that reject non-matching values), sync filters that are too broad (syncing every Eloqua contact to Salesforce rather than only sales-ready leads, flooding the CRM with marketing contacts and degrading the sales team's ability to work their queue), lead routing logic that creates duplicate records rather than updating existing contacts, and attribution data that flows from Eloqua to Salesforce in a format that the CRM cannot use for pipeline reporting. Each of these failures is individually invisible at the integration configuration level and becomes apparent only when the business tries to use the data.
TPG designs Eloqua-Salesforce integrations from a data contract document that specifies every field being passed between the two systems, the direction of sync for each field, the format transformation rules required when field types do not match, the sync filter logic that controls which records are exchanged, the deduplication logic that prevents record proliferation, and the error handling configuration that surfaces sync failures before they accumulate into data quality problems. Beyond Salesforce, TPG designs and builds Eloqua integrations with Oracle CX Sales (the native Oracle ecosystem integration), data enrichment platforms (ZoomInfo, Demandbase, 6sense), ABM intent data platforms, webinar and event platforms, content management systems, and custom API integrations for proprietary data sources. All integrations are built with monitoring and alerting so failures are detected and resolved before they affect campaign execution or reporting accuracy.
All articles in this section
Section 05
Lead Management and Scoring in Eloqua
How TPG designs Eloqua lead scoring models, MQL definitions, routing rules, and sales handoff processes that send the right leads to sales at the right time — and that the sales team actually trusts.
Why most Eloqua lead scoring models send the wrong leads to sales
Most Eloqua lead scoring models fail at their primary purpose: sending sales-ready leads to sales at the right time. The failure modes are predictable. The profile scoring criteria were set based on assumptions about the ideal customer profile rather than on closed-won analysis, so the scoring rewards firmographic characteristics that do not actually correlate with win rate. The behavioral scoring criteria reward engagement volume rather than engagement quality: a contact who downloads five whitepapers in one week gets a high behavioral score, but a contact who visits the pricing page twice and watches a product demo gets a lower score even though the latter contact is clearly further along in their evaluation. The MQL threshold was set arbitrarily without calibration to actual sales-readiness: either too low (sending too many poorly qualified leads to sales, degrading sales trust in the system) or too high (withholding leads who are ready for sales engagement until they hit an inflated score). And the model has never been reviewed since it was built, so it still scores contacts against an ICP that has evolved and behavioral signals that have changed as the product and buying process changed.
TPG builds Eloqua lead scoring models from two inputs: a closed-won analysis that identifies the firmographic and behavioral characteristics present in opportunities that closed as customers, and a sales interview that validates which behavioral signals the sales team actually uses as indicators of sales-readiness in their experience working deals. The profile scoring model is calibrated against real ICP data rather than marketing team assumptions. The behavioral scoring model weights engagement signals by their correlation with actual buying intent: pricing page visits, product demo requests, and competitive comparison content score significantly higher than top-of-funnel awareness content, regardless of volume. The MQL threshold is set at the score level that correlates with a defined minimum conversion rate from MQL to opportunity — a threshold that is validated against historical data and recalibrated quarterly as more data accumulates. Lead routing rules are designed in coordination with the sales operations team to ensure qualified leads reach the right sales representative with the right context for follow-up.
All articles in this section
Section 06
Campaign Design and Automation in Eloqua
How TPG designs and builds Eloqua Campaign Canvas programs, email nurture flows, landing page programs, and event-triggered automations that advance buyers through the Revenue Loop Acquisition Arc.
Why Eloqua campaign programs underperform and how to redesign them
Eloqua Campaign Canvas programs underperform for three structural reasons. First, the campaign was built without a campaign brief: there is no documented answer to what buyer persona the campaign targets, what Revenue Loop stage the campaign is designed to advance them from, what story arc connects the campaign touches, or what success metric determines whether the campaign is working. Without these decisions made before build, the campaign is a sequence of emails with no strategic coherence. Second, the campaign branching logic is built for volume rather than relevance: contacts who open but do not click receive the same next touch as contacts who did not open, instead of a different message designed for the engagement level they actually showed. Third, the campaign has no endpoint design: it runs until it runs out of contacts or until someone deactivates it, with no planned graduation path for contacts who engage deeply enough to warrant sales handoff.
TPG builds Eloqua Campaign Canvas programs from the TPG Campaign Methodology blueprint — designing the engagement hierarchy, persona and stage mapping, story arc, message map, campaign flow, and success measurement before any canvas build begins. Campaign branching is designed around behavioral signals that indicate engagement quality: contacts who click through to a specific content type are branched into a track that deepens engagement on that topic; contacts who visit high-intent pages are flagged for scoring model boost and sales notification; contacts who disengage after three touches are moved to a re-engagement track rather than continuing a nurture sequence they are clearly not responding to. All programs include explicit graduation rules: contacts who reach the MQL threshold exit the campaign and enter the lead routing workflow; contacts who complete the full nurture sequence without reaching the MQL threshold are recycled into the appropriate re-engagement or awareness program rather than being abandoned.
All articles in this section
Section 07
Eloqua Data Accuracy and Governance
How TPG designs and executes the data quality, deduplication, and governance programs that keep an Eloqua environment clean, accurate, and performant as the contact database grows.
Why data quality is the foundation that determines whether everything else in Eloqua works
Data quality problems in Eloqua are self-amplifying. Duplicate contacts produce duplicate MQL notifications to sales, which degrades sales trust in the lead management system and reduces follow-up rates for all leads. Invalid email addresses reduce deliverability scores and trigger spam filters for the entire sending domain, degrading email performance for valid contacts. Inconsistent company name formats prevent the account-level segmentation that ABM programs require, producing audience definitions that miss accounts whose names do not match exactly. Outdated job titles and department data cause lead routing to send qualified leads to the wrong sales representative, who either does not follow up or contacts the lead with the wrong pitch. And unsynced CRM data produces lead scores based on marketing engagement only, missing the sales activity and CRM field updates that should be informing the score. Each of these problems compounds over time rather than remaining static.
TPG designs Eloqua data governance programs with five components: deduplication (automated duplicate detection and merge rules that prevent new duplicates from entering the database and resolve existing duplicates systematically), data standardization (normalization rules for company names, job titles, industries, and other segmentation-critical fields that ensure consistent formatting across all records), validation (real-time email address validation at form submission and periodic bulk validation sweeps that remove or flag undeliverable addresses before they damage deliverability), data enrichment (integration with enrichment platforms that append missing firmographic and technographic data to contact records), and decay management (automated re-engagement and re-permission programs that identify and manage contacts who have not engaged in defined periods, preventing database accumulation of inactive records that inflate costs and degrade performance). Data governance is not a one-time cleanup. It is an ongoing operational program that requires scheduled maintenance cycles and metrics reporting to verify that data quality standards are being maintained.
All articles in this section
Section 08
Eloqua Reporting and Revenue Attribution
How TPG builds the Eloqua reporting and attribution framework that connects campaign activity to pipeline and revenue — giving marketing the data to demonstrate its contribution in terms the CFO and CRO understand.
Why most Eloqua reporting produces activity metrics rather than revenue data
Most Eloqua environments produce detailed campaign performance reports: emails sent, open rates, click-through rates, form submissions, campaign membership counts. These metrics describe campaign activity with precision. They tell the marketing team whether the campaigns are working mechanically. What they do not tell anyone is whether the campaigns are producing pipeline. The gap between campaign activity reporting and revenue attribution exists because attribution requires a data connection that most Eloqua environments were never configured to support: the link between Eloqua campaign membership and Salesforce opportunity records that allows the reporting to say "this campaign influenced $X in pipeline" rather than "this campaign produced Y clicks." Building that connection after the fact requires retroactive data work. Building it at implementation or optimization requires intentional configuration decisions that most implementations defer.
TPG builds Eloqua reporting and attribution frameworks that connect campaign activity to pipeline through three layers: campaign membership tracking in the CRM (configuring Salesforce campaign sync so Eloqua campaign memberships appear on the Salesforce campaign record and are associated with the contact and account records they belong to), opportunity influence reporting (using Salesforce campaign influence models to calculate the pipeline value at opportunities where at least one campaign membership was present before the opportunity was created), and Revenue Loop stage progression reporting (tracking contact stage progression through the Acquisition Arc from Eloqua behavioral data and Salesforce opportunity stage data to produce a combined pipeline progression report). These three layers produce the reports that connect Eloqua investment to pipeline outcomes: which campaigns influenced the most pipeline, which campaigns produced the highest MQL-to-opportunity conversion rates, and which Revenue Loop stage transitions are most correlated with campaign engagement.
All articles in this section
Section 09
Eloqua Training and Adoption
How TPG designs and delivers Eloqua training that equips marketing and sales teams to use the platform effectively — reducing IT support dependency and increasing the velocity of campaign execution.
Why Eloqua training fails and what effective adoption programs look like
Eloqua training fails for three reasons. First, it is feature-based rather than workflow-based: training covers how Eloqua's modules work in isolation rather than how the marketing team's specific campaign types, lead management processes, and reporting workflows are executed within Eloqua. An author who learns how the Campaign Canvas works but has never built the organization's specific campaign programs in a training environment will submit a support ticket for every campaign launch rather than executing independently. Second, training is a one-time event: team members who join after go-live have no structured onboarding, experienced users who encounter unfamiliar scenarios have no reference documentation, and platform updates that change how features work produce confusion that could have been prevented by proactive communication. Third, training does not include the context that makes the platform meaningful: why the lead scoring model is configured the way it is, how the Salesforce integration affects what sales sees, what the campaign governance standards require, and what the attribution model expects from campaign tagging. Without this context, users operate the platform correctly but not strategically.
TPG builds Eloqua training programs that are role-specific, workflow-grounded, and documented for ongoing reference. Marketing practitioner training covers the specific campaign types the organization runs, the lead management workflow from contact entry through MQL routing, the email and landing page templates the team will use, the reporting views that measure their campaign goals, and the governance standards that govern their content production. Marketing operations administrator training covers the technical functions required to maintain the environment: integration monitoring, lead routing rule changes, scoring model updates, data governance operations, and user management. Sales and marketing alignment training covers how Eloqua-generated insights appear in Salesforce and how the sales team can use that information in their follow-up process. All training is accompanied by role-specific quick reference guides and a knowledge base of solutions to the most commonly encountered operational scenarios.
All articles in this section
Section 10
Eloqua Managed Services and Continuous Support
How TPG provides ongoing Eloqua operational support, campaign execution assistance, and platform optimization for organizations that need continuous expert capacity beyond what internal teams can sustain.
Why Eloqua requires ongoing investment to maintain and improve after implementation
Eloqua is a platform that rewards continuous attention and penalizes neglect. Contact databases decay at approximately 25-30% per year without active management. Lead scoring models drift from accuracy as the ICP evolves and buying behaviors change without recalibration. Campaign programs accumulate without retirement, creating Canvas complexity that slows program management and increases the risk of accidental campaign activation. Integration sync errors accumulate without monitoring, producing data gaps that inflate lead scores and misdirect sales follow-up. Oracle releases Eloqua updates on a quarterly cadence that may change feature behavior, deprecate capabilities, or introduce new functionality that the team is not using. And the marketing team's campaign requirements expand continuously, requiring new program builds, template updates, and reporting additions that consume operational capacity faster than most teams can sustain independently.
TPG offers Eloqua managed services engagements that provide defined operational capacity on a retainer basis, scoped to the organization's Eloqua environment complexity and internal team bandwidth. Managed services typically include: ongoing campaign operations support (building, activating, and monitoring Campaign Canvas programs on the marketing team's behalf), data quality maintenance (running monthly deduplication, invalid address removal, and data standardization cycles), integration health monitoring (checking Salesforce sync error rates, enrichment platform connection status, and data flow completeness on a weekly basis and resolving failures before they affect campaign execution), platform optimization (identifying and implementing quarterly improvements to lead scoring calibration, campaign template efficiency, and reporting accuracy), Oracle update monitoring (reviewing Oracle quarterly release notes and implementing required configuration changes before they cause disruption), and ad hoc support for campaign troubleshooting, user questions, and configuration change requests.
All articles in this section
"The attention to detail and work product from TPG far exceed expectations — it was as if we were working with our own employees."Kevin StrangeVice President of Marketing, Verint
Oracle Eloqua: Frequently Asked Questions
Direct answers to the most common questions about Eloqua consulting, implementation, integrations, lead scoring, and what to expect from a TPG engagement.
What is Oracle Eloqua and who is it for?
Oracle Eloqua is an enterprise marketing automation platform designed for complex B2B organizations that need sophisticated lead management, multi-touch campaign orchestration, deep CRM integration, and advanced reporting at scale. Eloqua is distinguished by its enterprise-grade scalability, flexible data model that accommodates custom objects and complex account hierarchies, granular contact segmentation capabilities, and native integration with Oracle CX Sales and Salesforce CRM.
Eloqua is typically the platform of choice for large enterprises with complex go-to-market motions, multiple business units or product lines, demanding compliance and governance requirements, and marketing databases that exceed the scale limitations of mid-market platforms.
What does an Eloqua consulting engagement with TPG include?
An Eloqua consulting engagement with TPG is scoped based on the organization's starting point and objectives, covering any combination of: assessment (evaluating the current instance), implementation (deploying and configuring a new Eloqua environment), migration (moving from another platform to Eloqua or between Eloqua environments), integrations (Salesforce, Oracle CX Sales, and data ecosystem connections), lead management design (scoring model, MQL definition, routing rules), campaign design and automation, data governance, reporting and revenue attribution, training and adoption, and ongoing managed services.
As an Oracle Principal Partner and Eloqua Partner of the Year with 400+ clients and 18 Markie Award-winning customer engagements, TPG brings the deepest Eloqua track record of any consulting partner.
How does Eloqua integrate with Salesforce CRM?
Eloqua integrates with Salesforce through Oracle's native Salesforce CRM Integration app, providing bidirectional synchronization of contacts, leads, accounts, campaigns, and activities. The integration syncs Eloqua contact records to Salesforce leads and contacts, passes Eloqua engagement activity and lead scores to Salesforce for sales visibility, syncs Salesforce campaign membership back to Eloqua for attribution tracking, and triggers Eloqua campaign enrollment from Salesforce workflow rules.
TPG designs Eloqua-Salesforce integrations from a data contract document that specifies every field passed between the two systems, the direction of sync, format transformation rules, deduplication logic, and error handling — preventing the sync failures and data gaps that affect most Eloqua-Salesforce integrations built without a documented specification.
What is Eloqua lead scoring and how is it configured?
Eloqua lead scoring assigns numerical scores to contacts based on profile fit (how closely the contact's firmographic characteristics match the ICP) and behavioral engagement (what actions indicate active buying intent). The combined score determines when a contact reaches the MQL threshold and triggers a sales notification. Eloqua supports multiple simultaneous scoring models for organizations with multiple product lines or market segments.
TPG builds lead scoring models from closed-won analysis and sales interviews rather than generic scoring templates — ensuring thresholds reflect actual sales-readiness and that behavioral signals are weighted by their correlation with buying intent rather than by engagement volume.
How complex is migrating to Eloqua from another platform?
Migrating to Eloqua from Marketo, HubSpot, Pardot, or Salesforce Marketing Cloud is a significant undertaking determined by four factors: the size and quality of the existing contact database, the number and complexity of active campaign programs to be rebuilt, the integration architecture to be replicated, and the training investment required to transition the team to Eloqua's interface and workflows.
TPG manages Eloqua migrations with a phased methodology: data audit and cleansing, campaign inventory and prioritization, integration design and build in the new environment, parallel testing, and training and cutover — preserving attribution history and ensuring no active campaigns are disrupted during the transition.
What are Eloqua Custom Objects and when should they be used?
Eloqua Custom Objects allow organizations to associate additional structured data records with contact or company records beyond the standard field set. They store transactional data, event registration records, product usage data, and other relationship-level data that has a one-to-many relationship with the contact. Custom Objects enable campaign personalization and segmentation that depends on data that does not naturally belong in a single contact record.
They should be used when the data changes frequently and needs to be updated independently of the contact record, and when campaign logic requires evaluating multiple records per contact. They should not be used as a substitute for proper contact or account field design, as misuse creates data model complexity that degrades query performance.
What distinguishes TPG as an Eloqua consulting partner?
TPG distinguishes itself through four credentials: Oracle Principal Partner status and Eloqua Partner of the Year recognition; 18 client Markie Award wins since 2007 (more than any other single consulting partner); 400+ Eloqua clients across all engagement types; and a revenue marketing integration approach that connects every Eloqua engagement to the organization's lead management strategy, campaign program design, and pipeline attribution requirements.
TPG does not deliver Eloqua as a standalone platform project. Every engagement is connected to the revenue marketing strategy it is designed to support — which is why TPG's clients achieve outcomes that are recognized at the industry level.
Unlock the Revenue Impact Your Eloqua Investment Was Designed to Deliver
Whether you need a new Eloqua implementation, a migration from another platform, an optimization of an underperforming environment, or ongoing managed services capacity — TPG is the Oracle Principal Partner that has produced 18 Markie Award winners and served 400+ Eloqua clients since 2007. Tell us where your Eloqua program is falling short and we'll show you exactly how to fix it.