Eloqua is more alive than ever before Eloqua Oracle Marketing Cloud, Martech Oracle’s Eloqua is a platform that would find itself well in a game such as Love It or Hate It. In... Read More
Hiding in Plain Sight: Discovering New Value From Your Tech Stack Featured Post, Marketing Operations, Martech Stop me if you’ve heard this from your senior leadership before: “Listen, we have all of these... Read More
Modernize Your Marketing Structures to Nurture Growth Marketing Strategy, People, Revenue Marketing, Marketing Operations Anyone who’s consumed business-focused content in the past 12-18 months has likely encountered more... Read More
7 Critical Questions To Ask When Auditing Your Tech Stack Marketing Operations, Martech Part of what we do is work with clients to assess their pain points and to help them leverage their... Read More
Why we acquired BizMark CT, LLC (hint: consulting is evolving) Marketing Strategy, Customer Experience It’s official: We, The Pedowitz Group, have acquired Bizmark Consulting and their best-in-class... Read More
5 Key Ways Revenue Operations Makes A Difference Marketing Strategy, People, Sales & Marketing Alignment, Revenue Marketing, Marketing Operations Revenue Operations – or RevOps for short – is far from just the latest in a series of industry... Read More
What's in a (ABM) Name? Call It This Instead. My Account Based Marketing (ABM) clients often question why I invite both Marketing and Business... Read More
Revenue Growth In Mergers and Acquisitions Marketing Strategy, People, Featured Post, Marketing Operations, Digital Transformation Mergers and Acquisitions (M&A) have always been nuanced endeavors, and they seem to be picking up... Read More
How To Embrace Revenue Operations Marketing Strategy, Revenue Marketing, Featured Post, Marketing Operations Here we go again. Another buzzword has taken the B2B industry by storm. To be fair, Revenue... Read More
Let's Talk About Revenue Growth Through Digital Transformation Marketing Strategy, Digital Transformation Business trends come and go. When buzzworthy concepts are pounded into our collective conscience... Read More
7 Key Stages For Successful Lead Management Lead Management, Sales & Marketing Alignment, Marketing Operations Marketing is dead in the water without strong lead management. The modern marketing leader is... Read More
Why Marketing Transformations Fail Marketing Strategy, People, Digital Transformation Before we dive into transformation, let’s look at this lesson from history. Why the history lesson... Read More
