The Revenue Marketing blog

Revenue marketing, written by the people who run it.

Articles, podcasts, and guides from TPG consultants on AEO, AI, CRM, marketing operations, and attribution. Every piece draws on real client engagements.

New thinking every week from the firm that named the category.

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All topics AEO Artificial Intelligence (A.I.) Attribution CMO Insights CRM Customer Experience HubSpot Lead Management Marketing Operations Marketing Strategy Martech podcast Revenue Marketing Salesforce Unscripted
A Marketer, a Salesperson, and a Buyer Walk Into a Bar — and Nobody's Talking to Each Other

A Marketer, a Salesperson, and a Buyer Walk Into a Bar — and Nobody's Talking to Each Other

Revenue Marketing, Artificial Intelligence (A.I.)
Here's a joke with a brutal punchline. A marketer, a salesperson, and a buyer walk into a bar. The...
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Does AI Actually Make Us Smarter, or Just Make Us Feel Smarter?

Does AI Actually Make Us Smarter, or Just Make Us Feel Smarter?

Artificial Intelligence (A.I.), Unscripted, podcast
AI can genuinely amplify human thinking, or it can quietly flatten it, and which one happens...
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In Industrial AI, Why Is Being Wrong So Much More Dangerous Than It Is Anywhere Else?

In Industrial AI, Why Is Being Wrong So Much More Dangerous Than It Is Anywhere Else?

Artificial Intelligence (A.I.), Unscripted, podcast
In industrial AI, a wrong answer isn't a bad chatbot reply, it can mean a shutdown, a market...
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Why Is the AI Model Getting All the Attention When It's Not Where AI Actually Goes Wrong?

Why Is the AI Model Getting All the Attention When It's Not Where AI Actually Goes Wrong?

Artificial Intelligence (A.I.), Unscripted, podcast
The model is the last mile, not the hard part. That is the core argument Manas Talukdar makes on...
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Is AI Drug Discovery a Bubble, or Is the Bubble Just the Money?

Is AI Drug Discovery a Bubble, or Is the Bubble Just the Money?

Artificial Intelligence (A.I.), Unscripted, podcast
The financial valuations in AI drug discovery are inflated, but the underlying science is not a...
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When Your AI Agent Signs a Contract, Who Actually Agreed to It?

When Your AI Agent Signs a Contract, Who Actually Agreed to It?

Artificial Intelligence (A.I.), Unscripted, podcast
When Your AI Agent Signs a Contract, Who Actually Agreed to It? When an AI agent shops, pays, or...
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The AI That's Been Running the World for Decades, and Nobody Calls It AI

The AI That's Been Running the World for Decades, and Nobody Calls It AI

Artificial Intelligence (A.I.), Unscripted, podcast
What kind of AI decides which trucks carry which goods, how a factory schedules its production...
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Can You Actually Put a Price on the Risk of a Machine That Thinks?

Can You Actually Put a Price on the Risk of a Machine That Thinks?

Artificial Intelligence (A.I.), Unscripted, podcast
Can an insurer actually price the risk of an AI system before it fails in the real world? According...
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Why Your Organization Has an Expiration Date, According to a Career Futurist

Why Your Organization Has an Expiration Date, According to a Career Futurist

Artificial Intelligence (A.I.), Unscripted, podcast
Why do most companies keep running the same organizational playbook while the world underneath them...
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When Do You Trust a Machine With Life? A NASA Robot Builder's Answer

When Do You Trust a Machine With Life? A NASA Robot Builder's Answer

Artificial Intelligence (A.I.), Unscripted, podcast
When should a human trust a machine with a life-or-death decision? Dr. Jennifer Rochlis, who spent...
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What Happens to Lead Generation When AI Kills the Lead Form?

What Happens to Lead Generation When AI Kills the Lead Form?

Revenue Marketing, Artificial Intelligence (A.I.)
Google just rolled out a new feature inside Gemini called Conversations. Instead of searching,...
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How Managed CRM Services Help Enterprise CRM Adoption

CRM, Managed Services
Enterprise CRM platforms often cost millions to implement. Yet within 18 months of go-live, most...
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