01 · DATA SOURCE
268k+ customers, 135+ countries.
HubSpot customers globally who owned a paid Hub for at least 12 months. Anonymized averages, outliers removed, medians used in skewed distributions.
Project the return on HubSpot for your business.
Pick the HubSpot product you're evaluating, tell us a few things about your business, and see the year-one return projected against 268,000+ HubSpot customers in 135+ countries. Built by The Pedowitz Group — a HubSpot Platinum partner running revenue marketing for B2B since 2012.
- 60 seconds · four to five inputs per Hub
- Live math · projections update as you type
- Six Hubs · plus the full Customer Platform
268k+HubSpot customersin the benchmark cohort
14 yrsRevenue Marketingthe category TPG invented
PlatinumHubSpot partner tier14 yrs of B2B implementations
95%positive ROIacross the HubSpot customer base
Step 1
Your settings
Your Marketing Hub settings.
Tell us about your business. Inputs change based on the product tab above.
Your industry
Region
Currency
Website visitors / month
Average users engaging with your site each month.
Marketing leads / month
Form fills, gated content downloads, demo requests.
Lead-to-deal close rate
%
% of marketing leads that turn into closed-won deals.
Average deal size
$
Sales reps
Active quota-carrying reps.
Deals / rep / month
New opportunities created each month per rep.
Current win rate
%
% of opportunities that close-won.
Average deal size
$
Sales cycle length days
Average days from opportunity to close.
Marketing leads / month
Form fills, demo requests, content downloads.
Lead-to-deal close rate
%
Average deal size
$
Sales cycle length days
Support agents
Tickets / month
First response time hours
Average hours from ticket open to first agent reply.
Active customers
Average ACV
$
Website visitors / month
Content pieces published / month
Blog posts, landing pages, gated assets, videos.
Visitor → lead conversion rate
%
Average deal size
$
Executive view. Customer Platform models the full Marketing + Sales + Service motion at the business level.
Annual revenue $M
Current annual recurring or run-rate revenue, in millions.
Active customers
Net revenue retention
%
Marketing leads / mo
Average deal size
$
Benchmark by
Display results by
Step 2
Your projection
Return on investment with Marketing Hub.
Live projection based on HubSpot's published customer benchmarks for this product, tuned to your inputs.
Year-one revenue lift / year
$—
Net of HubSpot license + onboarding for year one.
HubSpot investment breakdown
Annual license (Marketing Hub Professional, 3 seats)
$—
Onboarding (one-time, year 1)
$—
Total year-one investment
$—
Step 3
Download my PDF report
Your PDF downloads immediately. A TPG strategist will follow up once with a 20-minute slot to walk through the assumptions. No mailing list.
By submitting, you agree to TPG's privacy policy. We follow up once. No mailing list.
Methodology
Where the benchmarks come from.
Numbers above are sourced from HubSpot's published customer ROI dataset, then tuned for your product mix, industry, region, and the inputs you provided.
02 · PRODUCT-SPECIFIC INPUTS
Right questions per Hub.
Marketing Hub asks about visitors and leads. Sales Hub asks about reps, win rate, cycle length. Service Hub asks about agents and tickets. Each tab models how that Hub actually creates value.
03 · TPG OVERLAY
Platinum-partner adjustments.
We layer in 14 years of B2B implementation data: industry pace, migration risk from Salesforce or Marketo, and the ramp compression a partner-led rollout adds.
Frequently asked
Questions we hear from CFOs and CMOs.
How does this calculator work?
Pick the HubSpot product you're evaluating from the tabs above. Each tab asks four to five questions that matter for that product. We apply HubSpot's published benchmarks for that product to project lift in the metrics that matter, then subtract the platform license and onboarding to show year-one return.
Why are the inputs different for each Hub?
Because each Hub creates value in a different part of the funnel.
- Marketing Hub moves traffic, leads, and top-of-funnel conversion.
- Sales Hub moves rep productivity, win rate, and cycle compression.
- Service Hub moves ticket resolution, response time, and retention.
- Content Hub moves content engagement and inbound conversion.
- Customer Platform combines marketing, sales, and service in one motion.
Asking the right four to five questions per product gives a sharper projection than one generic form.
Where do the benchmarks come from?
Aggregated data from 268,000+ HubSpot customers in 135+ countries who owned a paid Hub for at least 12 months. Performance in the 12 months post-purchase is compared to month one. Outliers are removed; medians are used in skewed distributions.
What's the difference between Cautious, Typical, and Ambitious?
Three points along the observed range of customer outcomes. Cautious is roughly the 25th percentile, Typical is the median, and Ambitious is roughly the 75th percentile. Use them to bracket your business case.
How accurate is the projection?
It's a benchmark, not a guarantee. Results vary by market, customer base, industry, geography, and stage. A TPG strategist will pressure-test the model against your actual conversion data on the 20-minute follow-up call.
Is the calculator free? Is the report free?
Both are free, with no obligation. We make money when companies hire us to implement, tune, or run their HubSpot. We don't sell leads.
Want the projection pressure-tested against your forecast?
A TPG strategist walks through the assumptions, swaps in your real conversion and cycle data, and shows you which dials move the most. Twenty minutes, no pitch.
Projected ROI / year: $—
Download my report →
Get in touch with a revenue marketing expert.
Contact us or schedule time with a consultant to explore partnering with The Pedowitz Group.