Stop Marketing to Everyone.
Start Marketing to the Right Students.
Higher Education Marketing That Actually Enrolls Students
Your admissions counselor can tell you exactly why Sarah from Ohio is perfect for your engineering program. Your marketing team just sent the same generic "Discover Your Future" email to 100,000 prospects. See the problem? We fix enrollment marketing that actually works in higher education.
Your Higher Education Marketing Reality Check
Every university claims they're "preparing students for the future." Every college boasts "small class sizes and personal attention." Your marketing sounds like everyone else's because you're solving the wrong problems. Here's what actually matters in enrollment.
The Enrollment Cliff Crisis
Demographics don't lie. Traditional college-age population is shrinking 15% by 2030. You're still marketing like it's 2010.
Everyone Is Your Target Student
If everyone from 17 to 55 is your ideal student, no one is. Your brand looks identical to every other institution because you refuse to choose.
Brand Awareness ≠ Enrollment
Your awareness campaign won 12 awards. Your enrollment declined 8%. Pretty websites don't pay tuition bills. Actual applications do.
18-Month Decision Cycles
Students research for 18+ months before applying. Your campaigns last 90 days. You're missing 83% of the student journey.
ROI? What's That?
You can't prove which marketing actually drives enrollment. Your Board wants numbers. Your marketing team has "engagement metrics."
Campus Amenities Arms Race
You're marketing luxury dorms while employers question degree ROI. Students want career outcomes, not campus amenities.
The RM6™ Framework for Higher Education
Stop guessing what works in enrollment marketing. Our RM6 framework has driven measurable enrollment growth for 150+ higher education institutions. Here's how we systematically fix broken enrollment marketing.
Strategy: Beyond "We're Excellent"
Every university claims excellence. What makes YOUR graduates employable? We position institutions around career outcomes, industry connections, and measurable ROI. Because students buy futures, not facilities.
People: Academics vs. Marketers
Faculty think in semesters. Marketers think in quarters. Admissions thinks in cycles. We align academic rigor with marketing precision. Everyone speaks the same enrollment language.
Process: From Hope to System
Replace enrollment wishful thinking with systematic lead nurturing. 18-month student journeys require 18-month marketing strategies. Academic precision applied to marketing execution.
Technology: FERPA-First MarTech
Higher ed has unique compliance requirements. Your marketing technology should too. Student privacy protection, FERPA compliance, and enrollment-focused automation that actually works.
Customer: Know Students Like Subjects
You study student learning behaviors. Now study student buying behaviors. Parent influence, financial aid timing, peer recommendations, and competitive research patterns. Data-driven enrollment strategy.
Results: Numbers That Matter
Website visits don't pay tuition bills. Track what matters: cost per enrolled student, application-to-enrollment ratios, student lifetime value, and recruitment ROI. Metrics your CFO understands.
Higher Education Institutions That Choose Results Over Reputation
These institutions stopped marketing like everyone else and started enrolling like no one else. From community colleges to research universities, they trust us with their enrollment future.
Universities & Colleges
Ready to Fix Your Enrollment Marketing?
Stop hoping for enrollment miracles. Start engineering enrollment success. Let's audit your current enrollment marketing and build a system that actually works.