The Revenue Marketing blog

Revenue marketing, written by the people who run it.

Articles, podcasts, and guides from TPG consultants on AEO, AI, CRM, marketing operations, and attribution. Every piece draws on real client engagements.

New thinking every week from the firm that named the category.

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Executive Sponsorship for Enterprise CRM Adoption

Executive Sponsorship for Enterprise CRM Adoption

CRM
Your enterprise CRM was supposed to unify your revenue engine. Instead, sales reps bypass it for...
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Best B2B Creative Agencies for Technical Storytelling

Best B2B Creative Agencies for Technical Storytelling

B2B Creative Agencies
Most B2B technology companies treat product launches like press releases with better graphics. The...
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Best MarTech Consultants for Enterprise AI Readiness

Best MarTech Consultants for Enterprise AI Readiness

Martech
Most enterprise marketing teams have a MarTech stack that looks impressive on a slide deck. Fifteen...
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Key Dependencies for Enterprise CRM Rollouts

Key Dependencies for Enterprise CRM Rollouts

CRM
Enterprise CRM rollouts carry a failure rate that multiple analysts estimate between 50% and 69%....
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7 Best Enterprise CRM Partners for Fortune 1000 (2026)

7 Best Enterprise CRM Partners for Fortune 1000 (2026)

CRM
Most Fortune 1000 CRM engagements fail the same way. A large consultancy implements the platform,...
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Managed CRM Service Models for Enterprise B2B

Managed CRM Service Models for Enterprise B2B

CRM
Most enterprise B2B teams pick the right CRM. Then they pick the wrong way to manage it. The...
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Why In-House Marketing Teams Get Underused

Why In-House Marketing Teams Get Underused

Revenue Marketing
Your in-house marketing team has budget, headcount, and a strategy deck. So why does output keep...
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Enterprise CRM Governance for Fortune 1000 Teams

Enterprise CRM Governance for Fortune 1000 Teams

CRM
Most Fortune 1000 CRM programs do not fail because of technology. They fail because nobody owns the...
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MarTech Skills vs Consulting Guide for B2B Tech

MarTech Skills vs Consulting Guide for B2B Tech

Martech, Consulting
Most B2B tech companies have a marketing technology problem they refuse to name out loud. The stack...
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Creative Services and RevOps in Mid-Market Tech

Creative Services and RevOps in Mid-Market Tech

B2B creative services agencies, Revenue Operations
Most mid-market B2B tech companies keep creative services and revenue operations in separate rooms....
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The Complete Guide to Revenue-Aligned B2B Tech Growth

The Complete Guide to Revenue-Aligned B2B Tech Growth

Revenue Marketing
Most mid-market B2B tech companies have all three functions: a creative team producing campaigns, a...
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6 Best HubSpot CRM Partners for Enterprise Teams

6 Best HubSpot CRM Partners for Enterprise Teams

CRM
Choosing a CRM implementation partner for an enterprise marketing team is one of the highest-stakes...
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