Stop Competing on Amenities Alone.
Start Creating Experiences.
Hospitality & Travel Marketing That Actually Drives Bookings
Your five-star amenities are identical to your competitor's five-star amenities. Your "world-class service" promise sounds exactly like everyone else's. Meanwhile, Airbnb hosts with zero amenities are stealing your customers by creating experiences you can't replicate. Time to stop competing on thread counts and start competing on memories.
Your Hospitality & Travel Marketing Reality Check
Every hotel promises "unforgettable experiences." Every airline claims "superior service." Your guests can't tell the difference between you and your competitors because your marketing all sounds the same. Here's what actually drives bookings in hospitality and travel.
Race to the Bottom Pricing
You're competing on price because you can't articulate value. Every booking site trains customers to shop by price alone. Your premium positioning disappears the moment guests hit "sort by price."
Review Dependency Nightmare
Your reputation lives and dies by online reviews you can't control. One bad day creates lasting damage. You're hostage to the whims of anonymous reviewers and algorithmic review platforms.
Seasonal Revenue Rollercoaster
Peak season saves you. Off-season kills you. You have three months to make money and nine months to survive. Your marketing strategy shouldn't be "pray for good weather."
OTA Dependency Death Spiral
Online travel agencies control your bookings and take 20% commissions. You can't survive without them, but you can't thrive with them. Time to build direct booking strategies that actually work.
Generic Experience Marketing
Your "unique experiences" are identical to every competitor's. Spa services, local tours, and "authentic cuisine" aren't differentiators when everyone offers them.
First-Time vs. Repeat Guest Confusion
You market to acquire new guests but ignore repeat guest value. Acquisition costs 5x more than retention, yet you spend 90% of marketing budget chasing new customers.
The RM6™ Framework for Hospitality & Travel
Stop marketing amenities that everyone has. Start marketing experiences that only you can deliver. Our RM6 framework has driven measurable booking growth for hospitality and travel brands who refuse to compete on price alone.
Strategy: Beyond "Five-Star Service"
Every hospitality brand claims five-star service. What makes YOUR service memorable? We position brands around emotional outcomes, not amenity checklists. Because guests remember how you made them feel, not your thread count.
People: Operations vs. Marketing
Your operations team delivers experiences. Your marketing team describes amenities. Guests want to know what their stay will feel like, not what your rooms include. We align experience delivery with experience marketing.
Process: From Booking to Advocacy
Most hospitality marketing ends at booking confirmation. The real opportunity starts when guests arrive. Systematic experience design, moment mapping, and advocacy creation that turns guests into marketing assets.
Technology: Beyond Booking Engines
Your booking engine captures transactions. Your marketing technology should capture relationships. Guest journey orchestration, experience personalization, and loyalty automation that drives direct bookings.
Customer: Know Guests Like Destinations
You know your destination inside and out. Do you know your guests just as well? Travel motivations, booking behaviors, experience preferences, and loyalty triggers. Guest intelligence that drives marketing precision.
Results: Revenue Per Guest, Not Per Night
Stop measuring success by occupancy rates. Track guest lifetime value, direct booking percentages, advocacy scores, and revenue per relationship. Metrics that matter to hospitality executives who understand the difference between transactions and relationships.
Hospitality & Travel Brands That Create Experiences, Not Just Stays
These brands stopped competing on amenities and started competing on memories. From global airlines to boutique hotels, they trust us to transform guest acquisition into guest advocacy.
Travel & Booking Platforms
Hotels & Lodging
Ready to Stop Competing on Price and Start Creating Experiences?
The most successful hospitality brands don't just offer stays—they create memories. Let's transform your amenity marketing into experience marketing that drives direct bookings and guest loyalty.