The New Era of Content Operations: AI as the Ultimate Wingman for Marketers CMO Insights, Martech "AI won't replace us, it will elevate us!" Ed Breault, CMO at Aprimo, sheds light on the... Read More
Unleashing the Power of GA4: A Comprehensive Google Analytics 4 Guide Martech Upgrading to the latest and greatest in analytics, Google Analytics 4 (GA4), is an absolute... Read More
From ICP to ROI: Turning Ideal Customer Profiles into Actionable Marketing Strategies Marketing Strategy We're often asked about the value of knowing your Ideal Customer Profile (ICP.) My immediate answer... Read More
CDO Record Services Fuel Effective Eloqua-Salesforce Integration Eloqua Oracle Marketing Cloud, Martech One of the best aspects of Eloqua is how seamlessly it operates within your marketing tech stack –... Read More
Eloqua Data Cleanup Basics Eloqua Oracle Marketing Cloud, Martech Any Eloqua admin worth their salt knows the importance of clean, validated data when it comes to... Read More
Why Salesforce Flow is a Critical Step Forward Salesforce, Marketing Operations, Martech Being a Salesforce admin lately is a lot like being a circus performer. Why? Well, if you aren’t... Read More
The Secret Ingredient to Supercharging Your Tech Stack Marketing Operations, Martech Everyone likes to offer suggestions on optimizing your martech stack. Given the ever-increasing ... Read More
Eloqua is more alive than ever before Eloqua Oracle Marketing Cloud, Martech Oracle’s Eloqua is a platform that would find itself well in a game such as Love It or Hate It. In... Read More
Hiding in Plain Sight: Discovering New Value From Your Tech Stack Featured Post, Marketing Operations, Martech Stop me if you’ve heard this from your senior leadership before: “Listen, we have all of these... Read More
Modernize Your Marketing Structures to Nurture Growth Marketing Strategy, People, Revenue Marketing, Marketing Operations Anyone who’s consumed business-focused content in the past 12-18 months has likely encountered more... Read More
7 Critical Questions To Ask When Auditing Your Tech Stack Marketing Operations, Martech Part of what we do is work with clients to assess their pain points and to help them leverage their... Read More
Why we acquired BizMark CT, LLC (hint: consulting is evolving) Marketing Strategy, Customer Experience It’s official: We, The Pedowitz Group, have acquired Bizmark Consulting and their best-in-class... Read More
