Who Is Liable When an AI Agent Goes Wrong? Artificial Intelligence (A.I.), Unscripted, podcast As companies wire AI agents into the core of how they operate, one question keeps going unanswered:... Read More
Is AI Hype or Reality? A Deep-Space Physicist on Where AI Actually Works Artificial Intelligence, Unscripted, podcast Where is AI genuinely creating value, and where is it just noise? To open Unscripted with Jeff... Read More
HubSpot Marketing Hub Enterprise Configuration and Optimization HubSpot The average company using HubSpot Marketing Hub Enterprise activates 30 to 40% of the features they... Read More
HubSpot Marketing Hub Enterprise vs. Professional: What You Actually Get HubSpot The price difference between HubSpot Marketing Hub Professional and Enterprise is approximately... Read More
How to Set Up Multi-Touch Attribution in HubSpot Marketing Hub HubSpot, Attribution Multi-touch attribution in HubSpot is one of the most valuable and most misconfigured features in... Read More
How to Structure a RevOps Team: Models That Work for B2B Companies HubSpot, Revenue Operations The org chart matters more than the headcount. TPG has seen companies with 12-person RevOps teams... Read More
The 8 HubSpot Marketing Hub Enterprise Configuration Decisions That Determine Your ROI HubSpot HubSpot Marketing Hub Enterprise is not a platform that delivers value by default. It delivers... Read More
Marketing and Sales Alignment: Why It Fails and What Actually Fixes It Sales & Marketing Alignment, HubSpot In 19 years of working inside B2B revenue organizations, TPG has sat through hundreds of "alignment... Read More
RevOps Metrics: The 12 Numbers That Define Revenue Health HubSpot, Revenue Operations Most pipeline reviews run on the numbers that are easiest to pull, not the numbers that matter.... Read More
The RevOps Tech Stack: What You Actually Need vs. What Vendors Will Sell You HubSpot, Revenue Operations Every RevOps vendor says their product fills a critical gap. After 19 years of building revenue... Read More
What Is Revenue Operations (RevOps)? The Practitioner's Definition HubSpot, Revenue Operations RevOps is not a rebrand of Marketing Ops with a bigger budget. It is a distinct organizational... Read More
Why Mid-Market B2B Companies Are Switching from Salesforce to HubSpot Salesforce, HubSpot TPG has completed more than 100 Salesforce to HubSpot migrations for mid-market B2B companies. In... Read More
