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Revenue Marketing Resources

Explore a range of marketing resources, including articles, videos, podcasts, and other valuable content created by industry experts that cover the latest trending topics.

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The New Era of Content Operations: AI as the Ultimate Wingman for Marketers

The New Era of Content Operations: AI as the Ultimate Wingman for Marketers

CMO Insights, Martech
"AI won't replace us, it will elevate us!" Ed Breault, CMO at Aprimo, sheds light on the...
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Unleashing the Power of GA4: A Comprehensive Google Analytics 4 Guide

Unleashing the Power of GA4: A Comprehensive Google Analytics 4 Guide

Martech
Upgrading to the latest and greatest in analytics, Google Analytics 4 (GA4), is an absolute...
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From ICP to ROI: Turning Ideal Customer Profiles into Actionable Marketing Strategies

From ICP to ROI: Turning Ideal Customer Profiles into Actionable Marketing Strategies

Marketing Strategy
We're often asked about the value of knowing your Ideal Customer Profile (ICP.) My immediate answer...
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CDO Record Services Fuel Effective Eloqua-Salesforce Integration

CDO Record Services Fuel Effective Eloqua-Salesforce Integration

Eloqua Oracle Marketing Cloud, Martech
One of the best aspects of Eloqua is how seamlessly it operates within your marketing tech stack –...
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Eloqua Data Cleanup Basics

Eloqua Data Cleanup Basics

Eloqua Oracle Marketing Cloud, Martech
Any Eloqua admin worth their salt knows the importance of clean, validated data when it comes to...
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Why Salesforce Flow is a Critical Step Forward

Why Salesforce Flow is a Critical Step Forward

Salesforce, Marketing Operations, Martech
Being a Salesforce admin lately is a lot like being a circus performer. Why? Well, if you aren’t...
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The Secret Ingredient to Supercharging Your Tech Stack

The Secret Ingredient to Supercharging Your Tech Stack

Marketing Operations, Martech
Everyone likes to offer suggestions on optimizing your martech stack. Given the ever-increasing ...
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Eloqua is more alive than ever before

Eloqua is more alive than ever before

Eloqua Oracle Marketing Cloud, Martech
Oracle’s Eloqua is a platform that would find itself well in a game such as Love It or Hate It. In...
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Hiding in Plain Sight: Discovering New Value From Your Tech Stack

Hiding in Plain Sight: Discovering New Value From Your Tech Stack

Featured Post, Marketing Operations, Martech
Stop me if you’ve heard this from your senior leadership before: “Listen, we have all of these...
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Modernize Your Marketing Structures to Nurture Growth

Modernize Your Marketing Structures to Nurture Growth

Marketing Strategy, People, Revenue Marketing, Marketing Operations
Anyone who’s consumed business-focused content in the past 12-18 months has likely encountered more...
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7 Critical Questions To Ask When Auditing Your Tech Stack

7 Critical Questions To Ask When Auditing Your Tech Stack

Marketing Operations, Martech
Part of what we do is work with clients to assess their pain points and to help them leverage their...
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Why we acquired BizMark CT, LLC (hint: consulting is evolving)

Why we acquired BizMark CT, LLC (hint: consulting is evolving)

Marketing Strategy, Customer Experience
It’s official: We, The Pedowitz Group, have acquired Bizmark Consulting and their best-in-class...
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