The Revenue Marketing blog

Revenue marketing, written by the people who run it.

Articles, podcasts, and guides from TPG consultants on AEO, AI, CRM, marketing operations, and attribution. Every piece draws on real client engagements.

New thinking every week from the firm that named the category.

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Financial Services

HubSpot for Financial Services Firms

HubSpot for Financial Services Firms
HubSpot, Financial Services
Financial services firms face CRM requirements that general-purpose implementations ignore:...
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Marketing for Financial Services: Building Compliant, High-Converting Programs in a Regulated Industry

Marketing for Financial Services: Building Compliant, High-Converting Programs in a Regulated Industry
Financial Services
Financial services marketing teams face a constraint most B2B marketers don't: every campaign,...
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Transforming Financial Services: The New Playbook for Revenue Growth

Transforming Financial Services: The New Playbook for Revenue Growth
Revenue Marketing, HubSpot, Financial Services
The Financial Services Crossroads In the early 2000s, a small regional credit union had a bustling...
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