Revenue Marketing Resources

Explore a range of marketing resources, including articles, videos, podcasts, and other valuable content created by industry experts that cover the latest trending topics.

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95% of B2B Marketers Use AI. Fewer Than 4 in 10 Say It's Working. Here's Why.

95% of B2B Marketers Use AI. Fewer Than 4 in 10 Say It's Working. Here's Why.

Revenue Marketing
From Episode 47 of Revenue Marketing Raw with Jeff Pedowitz and Dr. Debbie Qaqish 95% of B2B...
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The Cloud Myth: Why 70-80% of Enterprise Data Never Left the Building

The Cloud Myth: Why 70-80% of Enterprise Data Never Left the Building

Artificial Intelligence (A.I.), Unscripted, podcast
Everyone assumes the enterprise moved to the cloud years ago. Camberley Bates has spent three...
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What a Broken Sewer Decision Taught Us About the US-China AI Race

What a Broken Sewer Decision Taught Us About the US-China AI Race

Artificial Intelligence (A.I.), Unscripted, podcast
Most conversations about AI jump straight to frontier models and superintelligence. Russ Wilcox...
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Why Marketing Platform Integrations Take Longer

Why Marketing Platform Integrations Take Longer

Other Technology Integrations, Martech
The timeline looked reasonable on paper: three months to connect your new marketing automation...
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How to Improve Lead Management and Reporting in 2026

How to Improve Lead Management and Reporting in 2026

Lead Management
Poor lead management and inaccurate marketing reports quietly drain revenue from B2B organizations....
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How to Prove Marketing Consulting Revenue Impact

How to Prove Marketing Consulting Revenue Impact

Revenue Marketing, Attribution
Enterprise CMOs face a familiar challenge: connecting marketing consulting revenue impact to...
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Why More Efficient AI Means More Data Centers, Not Fewer: A View from the Basement of the AI Boom

Why More Efficient AI Means More Data Centers, Not Fewer: A View from the Basement of the AI Boom

Artificial Intelligence (A.I.), Unscripted, podcast
Every impressive AI demo you have seen sits on an enormous, expensive, and very unglamorous...
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What Fanatics Fest Taught Me About B2B Marketing (That No Conference Ever Has)

What Fanatics Fest Taught Me About B2B Marketing (That No Conference Ever Has)

Customer Experience
I just got back from Fanatics Fest in New York, and I need to say something uncomfortable: a sports...
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Why Robots Still Do Less Than 1% of the World's Work (and Why a Smarter Chatbot Won't Fix It)

Why Robots Still Do Less Than 1% of the World's Work (and Why a Smarter Chatbot Won't Fix It)

Artificial Intelligence (A.I.), Unscripted, podcast
The short answer: Robots do less than 1% of the world's work because the technology is still too...
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A Marketer, a Salesperson, and a Buyer Walk Into a Bar — and Nobody's Talking to Each Other

A Marketer, a Salesperson, and a Buyer Walk Into a Bar — and Nobody's Talking to Each Other

Revenue Marketing, Artificial Intelligence (A.I.)
Here's a joke with a brutal punchline. A marketer, a salesperson, and a buyer walk into a bar. The...
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Does AI Actually Make Us Smarter, or Just Make Us Feel Smarter?

Does AI Actually Make Us Smarter, or Just Make Us Feel Smarter?

Artificial Intelligence (A.I.), Unscripted, podcast
AI can genuinely amplify human thinking, or it can quietly flatten it, and which one happens...
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In Industrial AI, Why Is Being Wrong So Much More Dangerous Than It Is Anywhere Else?

In Industrial AI, Why Is Being Wrong So Much More Dangerous Than It Is Anywhere Else?

Artificial Intelligence (A.I.), Unscripted, podcast
In industrial AI, a wrong answer isn't a bad chatbot reply, it can mean a shutdown, a market...
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