B2B Demand Generation Automation: Moving Beyond Lead Generation to Pipeline Creation Demand Generation Lead generation and demand generation are not the same thing. Most B2B marketing teams report lead... Read More
The Revenue Loop Framework: How TPG Thinks About B2B Revenue Growth The Loop Most B2B companies treat revenue as a funnel: prospects enter at the top, a percentage convert to... Read More
HubSpot Workflow Automation: The 15 Workflows Every B2B Team Should Have Running Marketing Automation Platform-MAP TPG has built and audited HubSpot automation inside more than 300 implementations. The companies... Read More
What Is Marketing Operations? The Function That Makes Everything Else Work Marketing Operations Marketing Operations is the function responsible for marketing technology, data management, process... Read More
The Marketing Operations Tech Stack: What You Actually Need at Each Stage of Growth The most common marketing operations technology mistake is not buying the wrong tool. It is buying... Read More
Revenue Marketing Consulting Marketing that cannot prove its contribution to pipeline does not survive a budget review. TPG has... Read More
Marketing Automation Consulting Marketing automation platforms cost $15,000-$120,000 per year. Most companies use 30-40% of what... Read More
HubSpot ROI: How to Calculate and Prove the Return on Your HubSpot Investment HubSpot's published ROI benchmarks are compelling: a 114% increase in marketing leads, 36%... Read More
Marketo vs. HubSpot: The 2026 Comparison for Mid-Market B2B Marketing Teams TPG implements and optimizes both Marketo and HubSpot. We do not have a financial incentive to... Read More
B2B SaaS Marketing: The Playbook That Works in 2026 SaaS B2B SaaS marketing has changed more in the last three years than in the decade before it.... Read More
Marketing for Manufacturing Companies: Building a Revenue Marketing Program That Works in a Relationship-Driven Industry Revenue Marketing Manufacturing is one of the last major B2B industries to embrace structured revenue marketing. The... Read More
Marketing for Professional Services Firms: Building a Demand Generation Engine That Doesn't Undermine Your Brand Demand Generation Professional services firms don't sell products. They sell people: their judgment, expertise, and... Read More
