The Revenue Marketing blog

Revenue marketing, written by the people who run it.

Articles, podcasts, and guides from TPG consultants on AEO, AI, CRM, marketing operations, and attribution. Every piece draws on real client engagements.

New thinking every week from the firm that named the category.

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Mindfulness

Leading Across Generations: Building High-Performing Marketing Teams

Leading Across Generations: Building High-Performing Marketing Teams
Revenue Marketing, Mindfulness
A Quick Story In early March, I attended the B2B Marketing Exchange conference in Phoenix and...
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Mindfulness Isn’t Woo—It’s the New Power Skill for Revenue Marketers

Mindfulness Isn’t Woo—It’s the New Power Skill for Revenue Marketers
Revenue Marketing, Mindfulness
If you still think mindfulness is all about crystals and deep breathing, it’s time for a reset....
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