The Revenue Marketing blog

Revenue marketing, written by the people who run it.

Articles, podcasts, and guides from TPG consultants on AEO, AI, CRM, marketing operations, and attribution. Every piece draws on real client engagements.

New thinking every week from the firm that named the category.

Topic All topics
All topics AEO Artificial Intelligence (A.I.) Attribution CMO Insights CRM Customer Experience HubSpot Lead Management Marketing Operations Marketing Strategy Martech podcast Revenue Marketing Salesforce Unscripted
The Complete Guide to Revenue-Aligned B2B Tech Growth

The Complete Guide to Revenue-Aligned B2B Tech Growth
Revenue Marketing
Most mid-market B2B tech companies have all three functions: a creative team producing campaigns, a...
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6 Best HubSpot CRM Partners for Enterprise Teams

6 Best HubSpot CRM Partners for Enterprise Teams
CRM
Choosing a CRM implementation partner for an enterprise marketing team is one of the highest-stakes...
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6 Best Managed CRM Services for Regulated B2B (2026)

6 Best Managed CRM Services for Regulated B2B (2026)
CRM, b2b
Managed CRM services for regulated B2B enterprises are not a technology problem. They are a...
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Marketing Ops Optimization After Enterprise Change

Marketing Ops Optimization After Enterprise Change
Marketing Operations
Mergers, acquisitions, and enterprise restructuring break marketing operations in ways that generic...
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In House Marketing vs MaaS for Enterprise Output

In House Marketing vs MaaS for Enterprise Output
Marketing-as-a-Service
Enterprise marketing has a delivery problem. Your team has headcount, budget, and technology. And...
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The Complete Guide to MarTech Business Cases in 2026

The Complete Guide to MarTech Business Cases in 2026
Martech
MarTech underinvestment is one of the most expensive silent problems in B2B. You close an...
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7 Questions CMOs Should Ask About Revenue Alignment

7 Questions CMOs Should Ask About Revenue Alignment
Revenue Marketing, Chief Marketing Officer (CMO)
Revenue marketing consulting is a growing line item in enterprise budgets. And most of it gets...
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8 Reasons Fortune 1000 Demand Gen Programs Stall

8 Reasons Fortune 1000 Demand Gen Programs Stall
Demand Generation
Fortune 1000 marketing leaders spend millions on demand generation each year. Most see activity....
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9 Revenue Attribution Gaps Blocking Marketing Scale

9 Revenue Attribution Gaps Blocking Marketing Scale
Attribution
Revenue attribution is still the fastest way to start a fight inside a B2B company. Not because...
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Why Fortune 1000 CMOs Underuse MarTech Consulting

Why Fortune 1000 CMOs Underuse MarTech Consulting
Martech, Consulting
Fortune 1000 marketing executives face an uncomfortable truth. Despite billions spent on martech...
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How to Scale Demand Generation in Mid-Market Tech

How to Scale Demand Generation in Mid-Market Tech
Demand Generation
Key Takeaways: How to Scale Demand Generation in Mid-Market Tech Mid-market tech teams scale...
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7 Marketing Ops Services CMOs Should Understand

7 Marketing Ops Services CMOs Should Understand
Marketing Operations
Marketing operations is the function that determines whether your campaigns produce pipeline or...
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