The Revenue Marketing blog

Revenue marketing, written by the people who run it.

Articles, podcasts, and guides from TPG consultants on AEO, AI, CRM, marketing operations, and attribution. Every piece draws on real client engagements.

New thinking every week from the firm that named the category.

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Thought Leadership

70% of CMOs Want to Lead in AI. Only 30% Are Ready. Here's Why That Gap Exists.

70% of CMOs Want to Lead in AI. Only 30% Are Ready. Here's Why That Gap Exists.
Revenue Marketing, Thought Leadership
Gartner's 2026 CMO Spend Survey just dropped a number that deserves a lot more attention than it's...
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Is Thought Leadership Dead? A Brutal Honest Look at What Changed

Is Thought Leadership Dead? A Brutal Honest Look at What Changed
CMO Insights, Thought Leadership
You used to see it everywhere: whitepapers, research reports, industry experts building thought...
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