The Revenue Marketing blog

Revenue marketing, written by the people who run it.

Articles, podcasts, and guides from TPG consultants on AEO, AI, CRM, marketing operations, and attribution. Every piece draws on real client engagements.

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forecasting

Pipeline Coverage: The Biggest Lie in Sales

Lead Management, Sales Leads, Pipeline, forecasting

Your 3X pipeline coverage is bullshit. There. I said it. For twenty years, we've been telling...