What Is an AXO Score and Why Does It Matter for B2B Pipeline? AEO, AXO, AI Experience Optimization The first time a buyer types a question about your product category into ChatGPT, they're not... Read More
The Anatomy of a Deal Stall at Budget Approval: What AI Visibility Has to Do With It Revenue Marketing, AEO, AXO, AI Experience Optimization Budget approval deal stalls are a persistent frustration in B2B sales. The champion is engaged. The... Read More
How to Use AI in Your B2B Content Marketing Without Losing Your Competitive Edge Revenue Marketing, AEO, AXO, AI Experience Optimization AI content production tools are now fast enough, cheap enough, and good enough to flood any content... Read More
What Is the AXO Framework? TPG's AI Experience Optimization Model Explained Revenue Marketing, AEO, AXO, AI Experience Optimization AXO (AI Experience Optimization) is TPG's proprietary framework for measuring and improving how a... Read More
How AI Has Changed B2B Buyer Behavior: 10 Shifts Every Marketer Must Understand Revenue Marketing, AEO, AXO, AI Experience Optimization The B2B buying journey has been fundamentally restructured by AI tools. Not incrementally changed.... Read More
How to Improve Your Brand's AI Visibility in ChatGPT, Perplexity, and Google AI Overviews Revenue Marketing, AEO, AI Experience Optimization The average B2B company scores 28 out of 100 when we assess their AI visibility across ChatGPT,... Read More
What Is AEO? Answer Engine Optimization Explained for B2B Marketers Revenue Marketing, AEO Answer Engine Optimization (AEO) is the practice of structuring content so that AI-powered answer... Read More
Which Buyer Persona Is Nearly Invisible in Your AI Search Results? AEO, AXO, AI Experience Optimization B2B companies almost never have uniform AI visibility across all buyer personas. The distribution... Read More
Why Does the 100-Question Threshold Predict AI Visibility in B2B? AEO, AXO, AI Experience Optimization Most B2B marketing leaders think about content in terms of volume and topics. Fewer think about it... Read More
Why LLM-Referred Traffic Converts So Much Higher in B2B (And Why You Can't See It) Search Engine Optimization (SEO), AEO, AXO The B2B channel with the highest conversion rate right now is one most marketing teams have no... Read More
Why Your B2B Content Library Isn't Getting Cited by AI Tools AEO, AXO Your content team has been producing for years. The library is large. The SEO metrics look... Read More
Why Do Enterprise Deals Stall at Budget Approval? The AI Visibility Factor Most Teams Miss AEO, AXO When enterprise deals stall at budget approval, the instinct is to diagnose a sales problem. The... Read More
