The Revenue Marketing blog

Revenue marketing, written by the people who run it.

Articles, podcasts, and guides from TPG consultants on AEO, AI, CRM, marketing operations, and attribution. Every piece draws on real client engagements.

New thinking every week from the firm that named the category.

Topic All topics
All topics AEO Artificial Intelligence (A.I.) Attribution CMO Insights CRM Customer Experience HubSpot Lead Management Marketing Operations Marketing Strategy Martech podcast Revenue Marketing Salesforce Unscripted
How to Forecast In-House Marketing Capacity in 7 Steps (2026)

How to Forecast In-House Marketing Capacity in 7 Steps (2026)
Revenue Marketing
Your marketing team is at capacity. Or at least that's what it feels like. Every channel owner says...
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10 Fixes to Scale In-House Marketing Services Output

10 Fixes to Scale In-House Marketing Services Output
Revenue Marketing
10 Fixes to Scale In-House Marketing Services Output Your in-house marketing team is busy....
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11 Standards to Scale Marketing Ops With Accountability

11 Standards to Scale Marketing Ops With Accountability
Marketing Operations
11 Standards to Scale Marketing Ops With Accountability Scaling marketing operations without losing...
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Fix Revenue Attribution Breakdowns in Marketing Ops (2026)

Fix Revenue Attribution Breakdowns in Marketing Ops (2026)
Marketing Operations, Attribution
Revenue attribution should tell you which marketing activities drive pipeline and closed revenue....
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Transition to Managed CRM Services for Enterprise B2B

Transition to Managed CRM Services for Enterprise B2B
CRM, Managed Services
Moving your CRM operations from an internal team to a managed services model is one of the most...
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9 Managed CRM Service SLAs Enterprise Teams Need

9 Managed CRM Service SLAs Enterprise Teams Need
CRM, Managed Services
9 Managed CRM Service SLAs Enterprise Teams Need When you outsource CRM operations to a managed...
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How to Redesign Marketing Intake in 7 Steps (2026)

How to Redesign Marketing Intake in 7 Steps (2026)
Revenue Marketing, Revenue Process Optimization
Slow campaign launches rarely trace back to a lack of ideas or talent. The real bottleneck hides in...
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Marketing Workflow Automation to Cut Campaign Cycle Time

Marketing Workflow Automation to Cut Campaign Cycle Time
Workflow Automation
Campaign cycle time is the silent killer of marketing ROI. Every extra day between request and...
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Enterprise MaaS SLAs and Governance for Integrated Campaigns

Enterprise MaaS SLAs and Governance for Integrated Campaigns
Enterprise, MaaS
Enterprise CMOs and marketing operations leaders face an uncomfortable reality: Marketing as a...
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9 Red Flags in Enterprise MaaS for Integrated Campaigns

9 Red Flags in Enterprise MaaS for Integrated Campaigns
Enterprise, MaaS
9 Red Flags in Enterprise MaaS for Integrated Campaigns Choosing a Marketing-as-a-Service provider...
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10 Revenue Marketing Firm Specializations by Company Type

10 Revenue Marketing Firm Specializations by Company Type
Revenue Marketing
10 Revenue Marketing Firm Specializations by Company Type Hiring a revenue marketing consulting...
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10 Capabilities to Vet B2B Tech Creative Agencies

10 Capabilities to Vet B2B Tech Creative Agencies
B2B creative services agencies
10 Capabilities to Vet B2B Tech Creative Agencies Selecting a B2B tech creative agency for complex...
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