Data visualization 101 for the Revenue Marketer: What graphs to use and when Revenue Marketing, Demand Generation Marketing, Marketing Operations The power of Revenue Marketing Analytics™ is its ability to take disparate data from myriad... Read More
6 Tips for using your preference center Marketing Automation Platform-MAP, Martech So you have an unsubscribe link, think that’s enough? Think again. Many people think that an... Read More
Marketo Lead Scoring And Leveraging Program Tokens Marketo Engage, Martech Lead scoring is an art and a science. This is not a “set it and forget it” process. As a Marketo... Read More
Last mile delivery with marketing automation Marketing Automation Platform-MAP, Martech We have a client who has built an entire business on the concept of last mile delivery. You’ve... Read More
How to report on PDFs saved in file storage in Eloqua 10 Eloqua Oracle Marketing Cloud, Martech Tracking links in Eloqua is important for reporting, but how do you report on those links? How do... Read More
