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Revenue Marketing Resources

Explore a range of marketing resources, including articles, videos, podcasts, and other valuable content created by industry experts that cover the latest trending topics.

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9 Myths About Marketing Automation

9 Myths About Marketing Automation

Marketing Automation Platform-MAP, Martech
Marketing automation (MA) can be a time-saving, effective software tool – but only if your team is...
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CMO Insights: Jeffrey Rohrs, CMO of Yext

CMO Insights: Jeffrey Rohrs, CMO of Yext

CMO Insights
This week’s guest on CMO Insights is Jeffrey Rohrs, CMO of Yext. In this video, Jeffrey talks...
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What’s your campaign maturity?

What’s your campaign maturity?

Marketing Strategy, Demand Generation Marketing, Inbound Marketing
As a marketer, campaigns are the most important tools in the demand generation marketer’s toolkit....
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CMO Insights: Al Silvestri, Partner, and CMO, COFFEE Labs

CMO Insights: Al Silvestri, Partner, and CMO, COFFEE Labs

Content Marketing, CMO Insights, Digital Transformation
CMO Insights: Al Silvestri, Partner, and CMO, COFFEE Labs This week’s guest on CMO Insights is Al...
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CMO Insights: Lisa Agona, CMO of Ensono

CMO Insights: Lisa Agona, CMO of Ensono

CMO Insights
This week’s guest on CMO Insights is Lisa Agona, CMO of Ensono. In this video, Lisa talks about: ...
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CMO Insights: Kyle Lacy, VP of Marketing, Lessonly

CMO Insights: Kyle Lacy, VP of Marketing, Lessonly

CMO Insights, Customer Experience
This week’s guest on CMO Insights is Kyle Lacy, VP of Marketing at Lessonly. In this video, Kyle...
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How to track UTM parameters in Marketo

How to track UTM parameters in Marketo

Marketo Engage, Martech
You may be using UTM parameters to track your marketing campaigns, but you may not be capturing all...
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Oracle Eloqua Segmentation: Merge, Intersect, Trim

Oracle Eloqua Segmentation: Merge, Intersect, Trim

Eloqua Oracle Marketing Cloud, Martech
Do you ever get tired of exporting data to Excel when segments don’t quite seem to get at the data...
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Your KPI Roadmap And Data-Driven Marketing

Your KPI Roadmap And Data-Driven Marketing

Marketing Strategy
“However beautiful the strategy, you should occasionally look at the results.” – Winston...
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3 C's of Marketing That Drives Revenue: Culture, Customer and Change

3 C's of Marketing That Drives Revenue: Culture, Customer and Change

Marketing Strategy, Revenue Marketing, Customer Experience
When I bought my first marketing automation (MA) system in 2004, the idea that marketing could...
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How to Use Progressive Profiling With Strict Mode Tracking in Eloqua

How to Use Progressive Profiling With Strict Mode Tracking in Eloqua

Eloqua Oracle Marketing Cloud, Martech
I recently worked with a client who has Strict Mode Tracking in place and wanted to implement...
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5 Core Marketing Processes to Master

5 Core Marketing Processes to Master

Marketing Strategy
In a post looking at a modern marketing team, we covered elements of an organizational structure...
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