The B2B Attribution Gap: Why Your Revenue Metrics Don't Capture the Cost of AI Invisibility Attribution B2B revenue teams have a complete picture of deals they were in. They have no picture of deals that... Read More
How to Build a Revenue Marketing Function in a Company That Has Never Had One Revenue Marketing Building a revenue marketing function in a company that has never had one is different from... Read More
Revenue Marketing Benchmarks for B2B: What Good Looks Like in 2026 Revenue Marketing You cannot improve what you cannot compare. Revenue marketing benchmarks give CMOs and VPs of... Read More
Revenue Marketing for VPs of Marketing: How to Build the Case for Owning the Number The conversation that separates marketing leaders who build revenue marketing functions from those... Read More
What Good Revenue Marketing Looks Like in 5 Different Industries Revenue Marketing Revenue marketing does not look exactly the same in financial services as it does in SaaS. The... Read More
The CMO's 90-Day Revenue Marketing Transformation Playbook Revenue Marketing A CMO who wants to transform their marketing function into a revenue marketing engine has, roughly,... Read More
How to Use AI in Your B2B Content Marketing Without Losing Your Competitive Edge Revenue Marketing, AEO, AXO, AI Experience Optimization AI content production tools are now fast enough, cheap enough, and good enough to flood any content... Read More
What Is the AXO Framework? TPG's AI Experience Optimization Model Explained Revenue Marketing, AEO, AXO, AI Experience Optimization AXO (AI Experience Optimization) is TPG's proprietary framework for measuring and improving how a... Read More
How AI Has Changed B2B Buyer Behavior: 10 Shifts Every Marketer Must Understand Revenue Marketing, AEO, AXO, AI Experience Optimization The B2B buying journey has been fundamentally restructured by AI tools. Not incrementally changed.... Read More
How to Improve Your Brand's AI Visibility in ChatGPT, Perplexity, and Google AI Overviews Revenue Marketing, AEO, AI Experience Optimization The average B2B company scores 28 out of 100 when we assess their AI visibility across ChatGPT,... Read More
What Is AEO? Answer Engine Optimization Explained for B2B Marketers Revenue Marketing, AEO Answer Engine Optimization (AEO) is the practice of structuring content so that AI-powered answer... Read More
10 Signs Your Marketing Automation Platform Is Not Working (and What to Do About It) Most marketing automation platforms are operating at 20-30% of their potential. The other 70-80%... Read More
