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Revenue Marketing Resources

Explore a range of marketing resources, including articles, videos, podcasts, and other valuable content created by industry experts that cover the latest trending topics.

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Patience and Time are Critical with Eloqua Implementation

Patience and Time are Critical with Eloqua Implementation

Eloqua Oracle Marketing Cloud, Martech
You’ve just purchased Eloqua and are excited to move the needle on your marketing journey towards ...
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Don't throw away money on your Marketo implementation

Don't throw away money on your Marketo implementation

Marketo Engage, Marketing Automation Platform-MAP, Martech
When you purchase Marketo you ignite a chain reaction that can push you through the Revenue...
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Design your Eloqua campaigns with reporting in mind

Design your Eloqua campaigns with reporting in mind

Eloqua Oracle Marketing Cloud, Martech
Updated May 2020 Have you ever deployed an email campaign and afterwards gone to Insight to run...
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Healthy habits for your marketing automation system

Healthy habits for your marketing automation system

Marketing Automation Platform-MAP, Martech
Marketing automation system deployment is not the end of our work and it can be easy to fall into...
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If this, then that: A guide to creating Lookup Tables in Eloqua

If this, then that: A guide to creating Lookup Tables in Eloqua

Eloqua Oracle Marketing Cloud, Martech
A Lookup Table contains useful data for automatically updating records with other data. The table...
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7 Reasons To Hire A Strategic Consulting Firm

7 Reasons To Hire A Strategic Consulting Firm

Marketing Strategy
Many organizations struggle with the decision to hire a consulting firm to provide strategic...
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Marketo Sales Insight (MSI): The stuff of legend

Marketo Sales Insight (MSI): The stuff of legend

Marketo Engage, Martech
And for nearly all the years we have spent in marketing, we’ve heard of this mythical thing called...
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4 surprisingly simple Eloqua capabilities you’re not using, but should be

4 surprisingly simple Eloqua capabilities you’re not using, but should be

Eloqua Oracle Marketing Cloud, Martech
Keeping up with the vast and constantly changing marketing technologies can be challenging. We all...
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Managing complex projects: Focus on benefits, not just deliverables

Managing complex projects: Focus on benefits, not just deliverables

Marketing Strategy, People
I'll be frank: If you aren’t managing the benefits expected from a project (assuming they were...
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Balance marketing automation resource constraints

Balance marketing automation resource constraints

Marketing Automation Platform-MAP, Martech
When a company purchases Marketing Automation (MA), they commonly start their journey with one...
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Change management in technology implementations

Change management in technology implementations

Other Technology Integrations
Last updated: June 2020 When it comes to tech, any implementation can be a drain on resources -...
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Why Does Marketing Exist?

Why Does Marketing Exist?

Demand Generation Marketing
In the midst of all the things we could be talking about in marketing ... optimizing marketing...
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