The Revenue Marketing blog

Revenue marketing, written by the people who run it.

Articles, podcasts, and guides from TPG consultants on AEO, AI, CRM, marketing operations, and attribution. Every piece draws on real client engagements.

New thinking every week from the firm that named the category.

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All topics AEO Artificial Intelligence (A.I.) Attribution CMO Insights CRM Customer Experience HubSpot Lead Management Marketing Operations Marketing Strategy Martech podcast Revenue Marketing Salesforce Unscripted
70% of CMOs Want to Lead in AI. Only 30% Are Ready. Here's Why That Gap Exists.

70% of CMOs Want to Lead in AI. Only 30% Are Ready. Here's Why That Gap Exists.
Revenue Marketing, Thought Leadership
Gartner's 2026 CMO Spend Survey just dropped a number that deserves a lot more attention than it's...
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12 Barriers That Block MarTech Consulting in F1000

12 Barriers That Block MarTech Consulting in F1000
Martech, Consulting
Fortune 1000 marketing teams spend millions on technology but rarely unlock the full potential of...
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Top 10 Enterprise CRM Managed Service Providers 2026

Top 10 Enterprise CRM Managed Service Providers 2026
CRM, Managed Services
Top 10 Enterprise CRM Managed Service Providers 2026 Fortune 1000 marketing teams run some of the...
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Enterprise Marketing Ops Services for Closed-Loop Revenue

Enterprise Marketing Ops Services for Closed-Loop Revenue
Marketing Operations
Marketing operations has moved from a back-office function to a boardroom priority. The Pedowitz...
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10 Enterprise Marketing Ops Services CMOs Should Buy

10 Enterprise Marketing Ops Services CMOs Should Buy
Marketing Operations
Marketing budgets have flatlined at 7.7% of company revenue, yet expectations for measurable...
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8 Marketing Ops Consulting Deliverables for Enterprises

8 Marketing Ops Consulting Deliverables for Enterprises
Marketing Operations
8 Marketing Ops Consulting Deliverables for Enterprises Enterprise marketing operations consulting...
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12 ABM Agency Capabilities Enterprise Teams Should Verify

12 ABM Agency Capabilities Enterprise Teams Should Verify
Account-Based Marketing / Experience
Glossy case studies and client logos tell you an agency can market itself. They don't tell you...
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Marketers Can't Prove Lead Scoring ROI. Here's the Dashboard Architecture That Changes That.

Marketers Can't Prove Lead Scoring ROI. Here's the Dashboard Architecture That Changes That.
Lead Management, HubSpot
The question comes up in every CMO review: is lead scoring actually working? Most marketing teams...
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Your Campaigns Are Ignoring the One Signal That Tells You What Each Lead Needs

Your Campaigns Are Ignoring the One Signal That Tells You What Each Lead Needs
Lead Management, HubSpot
Most B2B campaign programs have a data problem they don't know they have. They know the contact's...
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Sales Doesn't Trust Your Lead Scoring Model. Here's Why — and How to Fix It.

Sales Doesn't Trust Your Lead Scoring Model. Here's Why — and How to Fix It.
Lead Management, HubSpot
If you have a lead scoring model and your sales team is not prioritizing the MQL queue, the problem...
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Your B2B Brand Is Invisible to AI Buyers. Here's How to Fix It.

Your B2B Brand Is Invisible to AI Buyers. Here's How to Fix It.
AEO, AXO
Your B2B Brand Is Invisible to AI Buyers. Here's How to Fix It. By Jeff Pedowitz | May 2026 | AEO,...
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Why Marketers Keep Overvaluing Demographic Scores (And What to Weight Instead)

Why Marketers Keep Overvaluing Demographic Scores (And What to Weight Instead)
Lead Management, Revenue Marketing, HubSpot
Here is the scoring mistake almost every B2B team makes: they weight firmographic fit too heavily...
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