Why B2B Buyers Use AI Tools to Research Vendors Before Contacting Sales B2B buyers now use AI tools to build vendor shortlists before they fill out a form, take a call, or... Read More
The CMO in an AI World: Reinvent or Become Irrelevant CMO Insights, AI in Business Alignment The CMO role has been under pressure for years. Shrinking budgets, rising accountability, and the... Read More
AI as the New Operating System: What Revenue Leaders Can't Afford to Miss AI-powered sales and marketing alignment, AI-Driven Automation, AI in Business Alignment Most companies are using AI to cut costs. That is the wrong play. In this week's episode of Revenue... Read More
Is Your Marketing Team Efficient — or Just Under-Strategized? The Problem Nobody Is Saying Out Loud In 2025, The Pedowitz Group published a report called The Big... Read More
What’s Really Breaking Marketing Leaders Right Now Marketing leaders today are smart, experienced, and surrounded by better technology than ever. So... Read More
The MQL Is Dead. Here's What Killed It — and What to Do Instead. Lead Management, Reporting and Analytics, Pipeline Let's just say it plainly: the MQL is dead. Not evolving. Not in need of a refresh. Dead. I know... Read More
The Future Marketing Workforce: What AI Is Actually Doing to Your Job People, Revenue Marketing, AI in Business Alignment Let's stop calling it efficiency. When you eliminated that role last quarter and redistributed the... Read More
Stop Optimizing for Clicks: The Real Truth About AEO AEO Marketers are already getting AEO wrong, and most haven't even started yet. On this week's Revenue... Read More
The Death of Marketing Attribution (And What Replaces It) Revenue Marketing, Attribution I'll admit it: I was a true believer in marketing attribution for years. I championed it,... Read More
ChatGPT Isn't Your Assistant. It's Your Mirror. Revenue Marketing, AI-Driven Automation Let's get this out of the way: ChatGPT and Claude are not your assistants. Sure, they can write... Read More
Marketing Teams Are Busy, But Not Effective: How to Stop the Madness in 2026 Revenue Marketing We're one week into 2026, and if your marketing team is already overwhelmed, reacting to every... Read More
The 12 Days of Revenue Marketing: 2026 Predictions Edition Revenue Marketing For our final Revenue Marketing Raw of the year, I decided to get a little festive and break down... Read More
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