The Healthcare industry continues to be one of the biggest contributors to GDP, with some estimates putting it at 20% annually and growing. However, healthcare marketers continue to be challenged by a variety of factors. Significant underinvestment in digital marketing, and a lack of clear metrics that tie marketing performance to stakeholder engagement and marketing communications, including patient satisfaction and paid media, are still undervalued, which can make it more difficult for healthcare marketers to connect the dots. The complex structure of the market makes adopting a clear strategy difficult. Healthcare marketers find themselves playing a game of triangulation involving consumers and care providers, like hospital systems and physicians. Ongoing trust issues between consumers and providers, combined with a minefield of legal and HIPAA requirements and data governance all add to the list of challenges in today’s modern healthcare marketing environment.
The Pedowitz Group (TPG) adds value to Healthcare marketers through healthcare-focused marketing strategy, technology, and execution.