Telstra Streamlines Marketing Tech Stack
How Telstra uncovered tech waste, bolstered CX, and saved $5M in annual licensing fees with martech services.
Enter: The Pedowitz Group
We also identified systems that we no longer needed, saving the client millions in licensing fees.
We continued working with marketing to enhance go-to-market capabilities and how they used their technology to build stronger customer experiences (both pre and post-purchase) and ensure marketing was set up for years to come.
This also allowed marketing to operate far more efficiently, have an aligned vision with executive leadership (and sales!), and build marketing’s reputation within Telstra as a key contributor to the revenue number.
Annual licensing fees saved
Reduction in tech stack
We’ve had a hugely powerful, very successful partnership with TPG. Most of the work has been done remotely, but it feels like they’re in the room with us.
Director Enterprise Marketing, Telstra
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