What is Revenue Marketing?
Revenue Marketing™ is the combined set of strategies, processes, people, technologies, customers, and results. Learn more with this short 2-minute video.
Find out where you stand on your Revenue Marketing Journey
Take this brief assessment to see where you fall on the Revenue Marketing Journey. It will help you understand how sophisticated your strategy, process, people, technology, customers, and results are within your organization.
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In the News
How is the rise of the sales and marketing ops (SMO) function impacting revenue?
We’ve recently seen an explosion of activity in marketing operations as a function and/or as a distinct capability. The charter of an effective marketing operations group is to improve the effectiveness and efficiency of marketing in achieving business goals. The rise of marketing operations has enabled data-driven decision-making across marketing and is now central in more mature marketing organizations focused on a revenue result. The question is… what is the next level of maturity for marketing operations?
The Pedowitz Group and Infor Poised to Help Transform Customer Experience for Global Enterprises
Revenue Marketing™ Company, The Pedowitz Group (TPG), announces its partnership with Infor, a leading provider of beautiful business applications specialized by industry and built for the cloud. An Infor and Marketo consulting company, TPG has the largest and most successful Revenue Marketing practices in the world, servicing over 1500 clients.
Fuel Your Revenue Engine!
Many of today’s successful CMOs are change agents who embrace data driven decision-making to power the revenue engine. If you believe, as we do, that marketing is the driver of customer engagement that fuels the revenue engine reach out, and let’s explore how we can help you plan, build and optimize it!