Today’s executives expect more than a higher number of qualified leads from their marketing teams – they want a measurable return on their marketing investment. They want proof that marketing is making a real impact on revenue. The new face of marketing is focused on revenue generation.
Revenue campaigns executed with marketing automation tools focus on following leads throughout the entire lifecycle. Leads are tracked every step of the way from first inquiry to closed business. Campaigns have set revenue goals and defined metrics and each includes a quality review to determine its overall effectiveness.
Just like sales, marketing now manages a predictable, reliable funnel with a plan that ultimately produces higher value leads and maximizes revenue.
Expectations have changed. The available tools have evolved. Now a new breed of marketer – the Revenue Marketer – is required to leverage this powerful technology to make a measurable and repeatable impact on revenue.
To learn more, feel free to Contact Us or download our white paper, "Profile of a Revenue Marketer®: Fulfilling the New Revenue Obligation."
You see it every single day: technology is changing at warp speed. Some of it annoys, some amazes.
As sales leaders and professionals, it is up to us to recognize which advances can profoundly impact our selling efforts and make us more competitive.
Often, today’s consumers have done their own research online before they ever engage with a salesperson. The result has been a radical change in the way individuals and companies buy. But there has been little corresponding response in the way most companies sell.
New automated sales enablement tools provide sales leaders with a way to rapidly respond to this new buyer behavior by aligning the sales process with the customer’s buying process.
These tools give salespeople the power to gather and understand a prospective customer’s online behavior and take automatic real-time action on that behavior to transform their business and gain an insurmountable competitive advantage.
To learn more, feel free to Contact Us or download our white paper, "Selling 2.0: Lessons from the Digital Trenches."
As a true Revenue Marketing Agency TPG stands out among the myriad of traditional agencies vying for a similar title and competing for interactive and digital projects. Our origins: process improvement, Web 2.0 technology and an extensive sales and marketing subject matter expertise. We help clients build, implement and execute demand generation strategies and tactics that convert a larger number of prospects to opportunities and optimize inquiries so that highly qualified leads are passed on to sales.
We know how to examine and improve sales and marketing methods, models and processes, with forethought to deploying and optimizing sales and marketing technology.
Contact us if you require specialization in optimizing interactive technologies like marketing automation, customer relationship management and social media. Services include strategy, program design, technology selection, implementation, integration, creative services, and outsourced demand generation.
We offer varying levels of managed marketing services, specifically focused on demand generation.
Contact us today to learn how we can help.
“Jeff's (Pedowitz) understanding of B2B marketing in today's multi-channel environment is cutting edge. He has a solid grasp of how to create and execute effective sales and marketing strategies seamlessly across channels.” Jeff Tanner, Associate Dean at Baylor University and Owner, BPT Partners
“When I made the decision to use Eloqua, I chose what I believed then and found out to be the most outstanding implementation company that I could have discovered, which was the Pedowitz Group.” ~Tom Weinbaum, VP Demand Creation, Foundation Source
"Pedowitz Group and Jay Famico (our trainer) were outstanding to work with. Very professional and intelligent on Eloqua." ~Doug Gaynor, VP Marketing, Metagenics
"We were very happy with all the work from the Pedowitz team and especially the hard work Jay Famico put into the implementation and training. We covered much more than we had anticipated and are off to a good start." ~Rachel Rabboini, Pyxis Mobile
"RightStart is exactly what we needed to get going. The team assigned to us is smart - -they get marketing and they understand the importance of ROI. We have launched our first campaign and already have ideas for two additional campaigns. I believe this investment is really going to pay off for us. Special thanks to our team – Jeff, Nic and Jay! They are very helpful and available when we need them – even outside of regular working hours!" ~Rose Cahill, SBLI
"I worked with Nic [Zangre, Eloqua Practice Lead] under a strenuous deadline for a global implementation of our marketing automation system. He created a new data model for us - a cross between what our legacy system uses and what our new automation system needed. He was relentless, tireless and always available. Nic's work ethic is unheard of and he has pride in everything he does. It would be an honor to work with him again in the future."
~Abby Cervantes, InterCall
"The Pedowitz Group was instrumental in helping us transition from an email engine to a marketing automation system. Their expertise and guidance was extremely valuable with our customer communications and they have helped us to become more agile with our marketing campaigns." ~Cambria Vaccaro, Sr. Director Marketing
“The Pedowitz Group helped us to seamlessly transition from one Marketing Automation platform to another; – including a complex CRM integration - in just one week! The people (Nic and Debbie) are second to none, the process (RightStart) is right on the money. We are pleased to say the results speak for themselves.” ~Edwin Thompson, Director Marketing Programs-Brainshark
"The team at Pedowitz have done a great job at translating our business requirements into the Eloqua system. We are confident that as we continue to tackle larger challenges, The Pedowitz Group will be able to keep delivering the input on best practices and execution we need to win."
~Jeffrey Yee, Marketing Manager, Demand Generation, Dun & Bradstreet Corporation
“Jeff is a consummate marketing visionary and professional consultant. He provided excellent work shops to Sybase marketers to elevate their eMarketing and TeleMarketing campaigns to marketing maturity levels. And, was extremely fun and creative to work with on every engagement. I highly recommend Jeff to Marketing executives and campaign developers to help them achieve best-in-class marketing." Jackie Kiley, Director of Corporate Marketing, Sybase
“Our partnership with the Pedowitz Group has been a truly beneficial experience for us since day one. Working with them has given us the opportunity to utilize and maintain our data more effectively, while also creating unique, successful marketing campaigns across multiple channels. We have found the Pedowitz Group to be adaptable, responsive and supportive, and we look forward to our continued relationship.”
~ Robert Rowell President, Golden State Warriors
“From the perspective of a marketing executive, I think every person in marketing has a clear view of the end destination. What we really need is someone to help us make that journey and that’s what The Pedowitz Group provides.”
~Jim Kanir SVP Sales and Marketing, M5
“The Cavaliers are making great strides in leveraging technology to increase fan engagement and drive revenue across ticketing and sponsorship programs. As we continue to grow our success in sponsorship revenue and texting programs, we have partnered with one of the top firms in the field, The Pedowitz Group, to help take us to the next level.”
~ Mike Tomon VP Sales and Services, Cleveland Cavaliers
“The processes behind the implementation are well thought out. Jay Famico (our SmartStart expert) was great and has gone above and beyond in assuring that this transition was smooth for us.” The Allied Group, Melanie Barros, Sales & Marketing Automation Manager
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