The Revenue Marketing Company
Call Us: 855-REV-MKTG

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May 9-12, 2016 | Booth #G 101 | #RevUpMarketing


What is Your Level of Marketing Maturity?

Find out where you stand on your Revenue Marketing Journey

Take this brief assessment and see immediate results


Capitalize on Your Marketo Investment

Receive maximum value from your Marketo investment.

The Practical Guide to Getting Started With Marketo is right here!


You Bought Eloqua. So, Now What?

Our Practical Guide to Gettinig Started with Eloqua

Get tips for quick wins that will help you maximize your Eloqua investment.


Content Marketing with Kapost

The Indispensable Guide for Business Services.

Learn how to market your business services with content.

What is Revenue Marketing?

Revenue marketing is the combined set of strategies, processes, people, technologies, customers, and results. Watch this short 2-minute video to learn more.


Find out where you stand on your Revenue Marketing Journey

Take this brief assessment to see where you fall on the Revenue Marketing Journey. It will help you understand how sophisticated your strategy, process, people, technology, customers, and results are within your organization.

Get Started on your Revenue Marketing Journey™

Are you being held accountable for getting results? Does your company want to see better ROI from marketing? Marketing is undergoing a transformation change like never before. With thousands of potential marketing technology products, rapidly changing job skills and a constant pressure to perform, it can be overwhelming. You are hearing terms like demand generation, lead management, sales and marketing alignment, inbound, outbound, multi-channel, omni-channel. What does it all mean? There is a lot to consider. Explore the Revenue Marketing Journey…


Can you demonstrate marketing’s value and prove revenue contribution?


Has using marketing automation and demonstrating marketing ROI become overwhelming?


Has using marketing automation and demonstrating marketing ROI become overwhelming?

Operationalizing The Revenue Marketing Journey™

The Framework for Organizational Transformation


The strategy control includes:

  • Business Alignment
  • Organizational Readiness
  • Operational Readiness
  • Leadership Effectiveness
  • Sales & Marketing Alignment

The People control includes:

  • Stakeholder Alignment
  • Resource Planning
  • Sales & Marketing Alignment
  • Talent Acquisition
  • Talent Management

The Process control includes:

  • Demand Management
  • Program Management
  • Campaign Management
  • Best Practice Management
  • Data Management

The Technology control includes:

  • Technology Awareness
  • Revenue Marketing Architecture
  • Planning & Selection
  • Vendor Management
  • Technology Adoption

The Customer control includes:

  • Customer Knowledge Management
  • Buyer Journey Management
  • Persona Management
  • Content Operations
  • Customer Engagement

The Results control includes:

  • RM6 Capability Outcomes
  • Financial Outcomes
  • Operational Outcomes
  • Tactical Outcomes
  • Measurement, Analytics& Reporting

Our Partners Include