What is Revenue Marketing?
Revenue Marketing™ is the combined set of strategies, processes, people, technologies, customers, and results. Learn more with this short 2-minute video.
Find out where you stand on your Revenue Marketing Journey
Take this brief assessment to see where you fall on the Revenue Marketing Journey. It will help you understand how sophisticated your strategy, process, people, technology, customers, and results are within your organization.
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The Right Time for the Millennial Marketer
A few years ago I was invited to speak to a global B2B marketing team on the topic of Revenue Marketing, i.e. how marketing is transforming from being a cost center to revenue center. The average age of this 40-person team was under 30 and many were only a few years out of college. At the end of my talk, I asked for questions. One person raised her hand and timidly asked…”I’m not sure I understand…isn’t marketing all about driving revenue?” I was momentarily stunned into silence and then thought– FINALLY we now have a generation of B2B marketers who see the role of B2B marketing in revenue. Long Live Millennials! Since that pivotal moment, I have been casually documenting the rise, the role and the revenue impact of the millennial marketer on Revenue Marketing.
The Pedowitz Group and Infor Poised to Help Transform Customer Experience for Global Enterprises
Revenue Marketing™ Company, The Pedowitz Group (TPG), announces its partnership with Infor, a leading provider of beautiful business applications specialized by industry and built for the cloud. An Infor and Marketo consulting company, TPG has the largest and most successful Revenue Marketing practices in the world, servicing over 1500 clients.
Fuel Your Revenue Engine!
Many of today’s successful CMOs are change agents who embrace data driven decision-making to power the revenue engine. If you believe, as we do, that marketing is the driver of customer engagement that fuels the revenue engine reach out, and let’s explore how we can help you plan, build and optimize it!