Who Owns the Customer Journey?
Sales has traditionally owned the customer journey, but with martech and data, marketing now has a seat at the table.
Wednesday May 23, 2018
Marketing Operations Leader Guide to
Strategic Planning, Budgeting & Management
Take a leadership role in SPB&M, ensuring that marketing
is fully a part of the company-wide annual process
of Successful Marketing Transformation
Organizational change is difficult – learn how to make it successful
What is Revenue Marketing?
Revenue Marketing™ is the combined set of strategies, processes, people, technologies, customers, and results. Learn more with this short 2-minute video.
Find out where you stand on your Revenue Marketing Journey
Take this brief assessment to see where you fall on the Revenue Marketing Journey. It will help you understand how sophisticated your strategy, process, people, technology, customers, and results are within your organization.
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In the News
The Pedowitz Group and Infor Poised to Help Transform Customer Experience for Global Enterprises
Revenue Marketing™ Company, The Pedowitz Group (TPG), announces its partnership with Infor, a leading provider of beautiful business applications specialized by industry and built for the cloud. An Infor and Marketo consulting company, TPG has the largest and most successful Revenue Marketing practices in the world, servicing over 1500 clients.
Fuel Your Revenue Engine!
Many of today’s successful CMOs are operationalizing business accountability, digital transformation and the customer experience through marketing operations. If you believe, as we do, that marketing is the driver of customer engagement that fuels the revenue engine reach out, and let’s explore how we can help you plan, build and optimize it!