The Revenue Marketing™ Consulting Firm
Who Owns the Customer Journey - Webinar

Who Owns the Customer Journey?

Sales has traditionally owned the customer journey, but with martech and data, marketing now has a seat at the table.

ON-DEMAND WEBINAR

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Marketing Operations Leader-Guide-to-Strategic-Planning-Budgeting and ManagementMarketing Operations Leader Guide to Strategic Planning, Budgeting & Management

Marketing Operations Leader Guide to
Strategic Planning, Budgeting & Management

Take a leadership role in SPB&M, ensuring that marketing
is fully a part of the company-wide annual process

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Marketing TransformationSuccessful Marketing Transformation

7 Hallmarks

of Successful Marketing Transformation

Organizational change is difficult – learn how to make it successful

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What is Revenue Marketing?

Revenue Marketing™ is the combined set of strategies, processes, people, technologies, customers, and results. Learn more with this short 2-minute video.

Find out where you stand on your Revenue Marketing Journey

Revenue Marketing Journey

Take this brief assessment to see where you fall on the Revenue Marketing Journey. It will help you understand how sophisticated your strategy, process, people, technology, customers, and results are within your organization.

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In the News

Partner News

Marketo and The Pedowitz Group for Manufacturers

Marketo and The Pedowitz Group will Provide Pre-Configured Software and Services to help Manufacturers Create more Personalized Marketing Efforts

Marketo Inc., the leading provider of engagement marketing software and solutions, announced a strategic go-to-market partnership with The Pedowitz Group, a global revenue marketing company. The new alliance will help to operationalize business accountability, digital transformation, and the customer experience for mid-market manufacturers to transform their marketing organizations.

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Fuel Your Revenue Engine!

Many of today’s successful CMOs are operationalizing business accountability, digital transformation and the customer experience through marketing operations. If you believe, as we do, that marketing is the driver of customer engagement that fuels the revenue engine reach out, and let’s explore how we can help you plan, build and optimize it!