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How Marketing Operations Leads the Annual Planning Process
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7 Hallmarks
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Organizational change is difficult
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What is Revenue Marketing?
Revenue Marketing™ is the combined set of strategies, processes, people, technologies, customers, and results. Learn more with this short 2-minute video.
Find out where you stand on your Revenue Marketing Journey
Take this brief assessment to see where you fall on the Revenue Marketing Journey. It will help you understand how sophisticated your strategy, process, people, technology, customers, and results are within your organization.
Latest Blog Posting
In the News
5 Steps to Makeover Your Marketing and Planning Budget
It’s time to rethink the tired, ineffective and mired-in-the-past annual planning and budgeting process. It’s time to give it an update that is reflective of marketing’s new responsibilities for driving growth and running marketing like a business. It’s time to assign this makeover to the head of marketing operations.
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Partner News
The Pedowitz Group and Infor Poised to Help Transform Customer Experience for Global Enterprises
Revenue Marketing™ Company, The Pedowitz Group (TPG), announces its partnership with Infor, a leading provider of beautiful business applications specialized by industry and built for the cloud. An Infor and Marketo consulting company, TPG has the largest and most successful Revenue Marketing practices in the world, servicing over 1500 clients.
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Fuel Your Revenue Engine!
Many of today’s successful CMOs are change agents who embrace data driven decision-making to power the revenue engine. If you believe, as we do, that marketing is the driver of customer engagement that fuels the revenue engine reach out, and let’s explore how we can help you plan, build and optimize it!