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What is Revenue Marketing?
Revenue Marketing™ is the combined set of strategies, processes, people, technologies, customers, and results. Learn more with this short 2-minute video.
Find out where you stand on your Revenue Marketing Journey
Take this brief assessment to see where you fall on the Revenue Marketing Journey. It will help you understand how sophisticated your strategy, process, people, technology, customers, and results are within your organization.
Latest Blog Posting
In the News
Leaky leads: How marketing/inside sales partnering across the customer life achieves quota
As more companies jump on the bandwagon to adopt a customer-centric approach, new opportunities for generating revenue are emerging. One such area is optimizing the relationship between marketing and inside sales. This may not appear new since marketing has been supplying MQLs to this team forever; however what is new is the impact of adopting a customer-centric strategy.As more companies jump on the bandwagon to adopt a customer-centric approach, new opportunities for generating revenue are emerging. One such area is optimizing the relationship between marketing and inside sales. This may not appear new since marketing has been supplying MQLs to this team forever; however what is new is the impact of adopting a customer-centric strategy.
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Partner News
The Pedowitz Group and Infor Poised to Help Transform Customer Experience for Global Enterprises
Revenue Marketing™ Company, The Pedowitz Group (TPG), announces its partnership with Infor, a leading provider of beautiful business applications specialized by industry and built for the cloud. An Infor and Marketo consulting company, TPG has the largest and most successful Revenue Marketing practices in the world, servicing over 1500 clients.
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Fuel Your Revenue Engine!
Many of today’s successful CMOs are change agents who embrace data driven decision-making to power the revenue engine. If you believe, as we do, that marketing is the driver of customer engagement that fuels the revenue engine reach out, and let’s explore how we can help you plan, build and optimize it!