The Revenue Marketing™ Consulting Firm
Marketing Transformation

7 Hallmarks of Successful Marketing Transformation


Organizational change is difficult – learn how to make it successful


Lead Management WP

Proven Success Formula for Lead Management


Learn how to establish a Lead Management Practice at your organization


MarketingOps

Rise of the Marketing Operations Function


Is your Marketing Operations team optimized?

Learn about the roles, skills and responsibilities of an effective Marketing Operations team.

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Marketing consultants define processes and develop organizational skills and capabilities that facilitate change.

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Industry experts select, implement, integrate, optimize and manage 40+ marketing technologies in a coherent architecture.

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Creative and analytical professionals design, build and execute omni-channel marketing campaigns that deliver revenue results.

What is Revenue Marketing?

Revenue Marketing™ is the combined set of strategies, processes, people, technologies, customers, and results.

Watch this short 2-minute video to learn more.

The Revenue Marketing Journey

Find out where you stand on your Revenue Marketing Journey

Take this brief assessment to see where you fall on the Revenue Marketing Journey. It will help you understand how sophisticated your strategy, process, people, technology, customers, and results are within your organization.

Get started on your Revenue Marketing Journey

Are you being held accountable for getting results? Does your company want to see better ROI from marketing? Marketing is undergoing a transformation change like never before. With thousands of potential marketing technology products, rapidly changing job skills and a constant pressure to perform, it can be overwhelming. You are hearing terms like demand generation, lead management, sales and marketing alignment, inbound, outbound, multi-channel, omni-channel. What does it all mean? There is a lot to consider. Explore the Revenue Marketing Journey.

Operationalizing the Revenue Marketing Journey

RM6

The Framework for Organizational Transformation

Revenue Marketing

The strategy control includes:

  • Business Alignment
  • Organizational Readiness
  • Operational Readiness
  • Leadership Effectiveness
  • Sales & Marketing Alignment
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The People control includes:

  • Stakeholder Alignment
  • Resource Planning
  • Sales & Marketing Alignment
  • Talent Acquisition
  • Talent Management
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The Process control includes:

  • Demand Management
  • Program Management
  • Campaign Management
  • Best Practice Management
  • Data Management

The Technology control includes:

  • Technology Awareness
  • Revenue Marketing Architecture
  • Planning & Selection
  • Vendor Management
  • Technology Adoption
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The Customer control includes:

  • Customer Knowledge Management
  • Buyer Journey Management
  • Persona Management
  • Content Operations
  • Customer Engagement
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The Results control includes:

  • RM6 Capability Outcomes
  • Financial Outcomes
  • Operational Outcomes
  • Tactical Outcomes
  • Measurement, Analytics& Reporting