Mouser Electronics Breaks Silos to Meet Revenue Goals
How Mouser Electronics increased revenue from their existing customer base and discovered new segments with revenue operations consulting.
Background
A major retailer of electrical components, Mouser had strong growth targets to hit … but needed to get in front of the right audience who might have stronger buying authority to speed up sales cycles and close more deals.
Enter: The Pedowitz Group
After pulling sales and marketing together to pool knowledge of its typical buyers, we designed and implemented a multi-channel campaign that positioned Mouser as a go-to supplier vs. its previous reputation as more of a specialty retailer.
We also helped their teams better understand a different part of their target segment, which enabled immediate results.
10%
revenue increase from existing customer base
70%
increase in orders and site traffic with newly-targeted segment
"TPG was instrumental in helping us identify a target audience that could move the revenue needle quickly. They opened our eyes and helped us built the tools we needed to realize revenue.”
How Did We Do It?
Assess
Our teams dug into the data, analyzing and developing what Mouser’s ideal customer journeys and prospect buying centers were. We also interviewed stakeholders, examined client documentation, and upon completion of this assessment we presented with recommendations.
Develop
Campaign strategy and design were next. Sales and marketing interviews, coupled with MAP and CRM data, allowed us to ideate campaign themes, content needs, and revenue-achieving goals for these teams.
After an on-site workshop with both sales and marketing, we built an initial campaign crafted around key messages identified in step 1.
Optimize
In parallel, we also assessed their MarTech, primarily focusing on Eloqua usage and what opportunities there were to improve. This included go-to-market messaging, Salesforce sync, and more.
Activate
Our teams crafted a content strategy based on everything learned, setting up their sales and marketing teams with a cohesive strategy that unified messaging and created a repeatable, scalable process.
We also provided standby support for technologies, strategy, and more with our Experts on Demand service, allowing their teams to implement and scale with a helping hand when needed.
Results
After 9 months, Mouser’s teams were far more aligned and taking hyper-relevant messaging to its customers and prospects.
They were able to discover new segments that responded well to their value proposition while also increasing revenue from the existing customer base, setting up a stronger revenue foundation to build on moving forward.
Services Used:
Click to learn more:
Revenue Operations consulting | Marketing Operations consulting | Eloqua | Inbound Marketing
10%
revenue increase from existing customer base
70%
increase in orders and site traffic with newly-targeted segment
1,500+ Clients and Counting
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Customer Stories
At The Pedowitz Group, we take great pride in sharing our customer success stories, where we have helped businesses drive revenue growth through our innovative revenue marketing approach. Our unique strategies have enabled our clients to achieve exceptional results by engaging their target audience, optimizing their marketing operations, and delivering measurable returns on investment.