Mouser Electronics Breaks Silos to Meet Revenue Goals
How Mouser Electronics increased revenue from their existing customer base and discovered new segments with revenue operations consulting.
A major retailer of electrical components, Mouser had strong growth targets to hit … but needed to get in front of the right audience who might have stronger buying authority to speed up sales cycles and close more deals.
Enter: The Pedowitz Group
After pulling sales and marketing together to pool knowledge of its typical buyers, we designed and implemented a multi-channel campaign that positioned Mouser as a go-to supplier vs. its previous reputation as more of a specialty retailer.
We also helped their teams better understand a different part of their target segment, which enabled immediate results.
After an on-site workshop with both sales and marketing, we built an initial campaign crafted around key messages identified in step 1.
We also provided standby support for technologies, strategy, and more with our Experts on Demand service, allowing their teams to implement and scale with a helping hand when needed.
After 9 months, Mouser’s teams were far more aligned and taking hyper-relevant messaging to its customers and prospects.
They were able to discover new segments that responded well to their value proposition while also increasing revenue from the existing customer base, setting up a stronger revenue foundation to build on moving forward.
TPG was instrumental in helping us identify a target audience that could move the revenue needle quickly. They opened our eyes and helped us built the tools we needed to realize revenue.
Director of Marketing Automation, Mouser Electronics
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