TraceLink Future-Proofs Marketing Operations

TPG audited and assessed all major components of Tracelink’s marketing operations, including:

• Architecture – We categorized all platforms in the client’s MarTech stack, identified gaps, then proposed infrastructure changes in alignment with program goals.
• Campaign Strategy & Design – We audited the client’s program and campaign development and deployment processes, identified gaps, then proposed delivery and content options to improve customer engagement.
• Multi-channel Delivery – We audited the client’s inbound and outbound channel usage, identified gaps, then proposed multi-channel digital delivery strategies to increase reach.
• Reporting – We audited the client’s campaign results and reporting, identified gaps, then recommended actions to improved closed-loop data analysis.

After presenting full-scope recommendations for enhancing Tracelink’s systems and capabilities, TPG guided the client through a design and build process.

• Architecture – We helped implement changes to the Marketing Technology stack and platforms in line with program goals.
• Campaign Strategy & Design – We worked with the client to map customer journeys and align content in order to deliver more relevant campaigns.
• Multi-channel Delivery – We optimized multiple inbound channels, including paid and organic Search, social media, and digital display ads.
• Reporting – We worked with the client to ensure standard and ad hoc reports provided accurate, actionable data for decision-making.

Because they utilize offshore resources, Tracelink needed a global ticketing system to manage intake and execution both globally. We helped them to develop and implement standard business processes across all global business units, using a ticketing system to manage intake and execution.