The Revenue Marketing™ Consulting Firm

Marketing Services

Marketing assumes some accountability for the acquisition and retention of customers to assist sales. The influence of marketing on the pipeline has never been more measurable, but the shift from product focus to customer focus, from lead generation to revenue marketing, is daunting for many organizations.

The Pedowitz Group (TPG) offers a combination of Strategic, Technological and Execution services that deliver successful prospect engagement and conversion, resulting in sales opportunities and revenue.

CoE White Paper Part 1

White Paper: Revenue Marketing Center of Excellence – Introduction

The expectation of marketers to deliver pipeline and revenue for their organizations is the new norm. The newly released 4-part Revenue Marketing Center of Excellence White Paper details how your organization should be structured, role responsibilities and skill-sets needed to drive revenue for your business.

Strategy

Your strategy is the guiding force behind how your marketing team operates and the value your team provides. Your strategy informs the content, processes and the technology you invest in and determines how they will be used and implemented within your organization. Your strategy informs how marketing will be executed and reported upon.

The Pedowitz Group (TPG) excels at guiding clients through a process that shapes marketing strategies with clear value and revenue contribution.

Our strategy services include:

Content marketing is a marketing approach to engage prospects and customers with customer-centric information. To be successful in this approach one must understand the customer buying journey, develop a set of personas that will be leveraged in all inbound and outbound campaigns, and build a content operation that generates valuable, relevant content to engage customers.

TPG services to support these initiatives include:

Lead Management refers to the process of managing and tracking leads from acquisition to revenue. This process is the basis for measuring and influencing lead funnels, and deals with the handling and measurement of acquired leads, leads in your database, and existing customers in your database who can also become “hot leads” again. As such, it deals with the entire lifecycle of a lead from brand new to repeat purchases, and possibly even advocacy.

TPG Lead Management services include:

TPG Strategic Consulting Services help organizations undergo a complete Revenue Marketing Transformation™. We recognize that this can affect people, technology architecture, and how departments and functions remain aligned. As a result, we offer a set of services to address the issues faced during periods of change:

CoE White Paper Part 2

White Paper: Revenue Marketing Center of Excellence – Marketing Operations Group

In Part 2 of the Center of Excellence White Paper, you will learn the following about the Marketing Operations Group:

  • Typical charter of a Marketing Operations Group
  • Marketing operations organizational structure including key groups such as Reporting and Analytics
  • Roles, necessary skill-sets and responsibilities for key group members
  • Benefits of an effective Marketing Operations Group

Technology

The Pedowitz Group’s technology services help your team learn, integrate and optimize the technology solutions in which you invest.

Adopting new technology can feel overwhelming, particularly while being held accountable for ROI. We can educate your team to allow for a quick kickoff and rapid adoption, integrate your entire marketing technology stack, and optimize both the technology you’ve chosen and your marketing practices to align with Revenue Marketing™ best practices and achieve optimal results.

Our specific services related to Marketo, Oracle Marketing Cloud and Salesforce/ExactTarget include:

Marketing technology is typically deployed to increase productivity, open new avenues to success or provide information on the effectiveness of operations. Our many Certified Marketo Experts know you expect a strong ROI for your technology investments. We understand you want the implementation successful and scalable, the reports to be clear and valid, and your staff to be fluent in leveraging the technology.  Our long relationship with Marketo enables us to provide these best-in-class Marketo Consulting services:

TPG has successfully partnered with Eloqua, now Oracle Marketing Cloud, since our company founding in 2007. Let our team guide you through every phase of your Oracle Marketing Cloud (OMC) use, from implementation to optimization.  Our technologists excel at solving the complex problems within the applications and have in-field experience as hands-on marketing and sales operations professionals. Our deep bench of professionals certified across the suite of OMC products is ready to help you get more out of your technology, leverage best practices, and, most importantly, drive best-in-class results from your investment.

Our Eloqua Consulting services include:

As one of the original ExactTarget partners, TPG has an intimate knowledge of the technology. Couple this with our understanding of best-practice strategy and execution tactics, we provide best-in-class ExactTarget and Salesforce Consulting services:

A-B Testing Infographic

A Visual Guide to A/B Testing

A/B testing is a simple way to optimize campaign performance. Download our visual guide to better understand what A/B testing is, why you should use it, and how you should use it.

Execution

Once your strategy and technology are set, you’re ready to execute. The Pedowitz Group’s (TPG) digital marketing services can help you develop personas and the buyer’s journey, design an execute inbound and outbound programs and campaigns, Omni-Channel programs, media spend, in addition to overseeing the analytics, reporting, and revenue attribution the efforts produce.

Demand Generation includes lead generation, lead nurturing, brand awareness, account based marketing and installed based marketing.  Customers expect omni-channel engagement with campaigns that include email, website, search, social channels and in-store visits.

TPG is fortunate to have expertise in all of these channels, from Google and LinkedIn to email and Blogs. We are experts in search engine technologies, tag management, CMS, Marketing Automation Platforms (MAPs) and CRM. We know how to design and execute campaigns from Search to RevenueTM, so we can tie media spend to pipeline and revenue by measuring in MQLs, SQLs and more. TPG can help you design and execute campaigns achieve results with these services:

CoE White Paper Part 4

White Paper: Revenue Marketing Center of Excellence – Content and Digital Group

In Part 4 of the Center of Excellence White Paper you will learn the following about the Digital and Content Group:

  • Typical charter of a Digital and Content Group
  • Digital and Content organizational structure including key groups such as Content Strategy
  • Roles, necessary skill-sets and responsibilities for key group members
  • Benefits of an effective Digital and Content Group