The Marketing Operations role is evolving and transforming B2B marketing organizations. Have you wondered, what exactly is Marketing Operations? Why is it exploding within marketing? What do you need to know to stay ahead of this trend? How can you take advantage of these functions to create Marketing Operations as a hub of your department and continue on the path of Revenue Marketing?
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The Marketing Operations function has quickly become an integral piece of the modern-day Marketing organization. Jeff Pedowitz, CEO of The Pedowitz Group, recently recorded a webinar featuring the Rise of the Marketing Operations Function. In this transcript, you will have access to all of the components discussed including critical roles, responsibilities and a Marketing Operations maturity model.
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