The Marketing Operations role is evolving and transforming B2B marketing organizations. Have you wondered, what exactly is Marketing Operations? Why is it exploding within marketing? What do you need to know to stay ahead of this trend? How can you take advantage of these functions to create Marketing Operations as a hub of your department and continue on the path of Revenue Marketing?
Did you know that 50-70% of leads sent from marketing to sales never receives a sales follow-up? Proven Success Formula for Lead Management, written by Debbie Qaqish, provides a template for establishing an effective Lead Management practice at your organization.
The marketing transformation white paper provides insight into why transformation fails and how it can succeed within an organization.
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Marketing’s continued push for accountability and attributable revenue contributions have given rise to running marketing as a strategic business unit. Along with this opportunity comes the need to speak the language of management, which at its most fundamental is the language of income, expenses, and profits.
The Marketing Operations function has quickly become an integral piece of the modern-day Marketing organization. Jeff Pedowitz, CEO of The Pedowitz Group, recently recorded a webinar featuring the Rise of the Marketing Operations Function. In this transcript, you will have access to all of the components discussed including critical roles, responsibilities and a Marketing Operations maturity model.
Sharpening the saw and staying current with all the new features of Marketo and its capabilities is important. This next level Marketo Training for administrators and users is designed to help you get more from your investment while learning how to execute flawless campaigns.
The emerging Marketing Operations leader is operationalizing marketing’s role as a digitally responsive growth driver and it requires a fresh and dynamic new approach to planning and budgeting. We call it SPB&M or MO-led strategic planning, budgeting and management.