The Revenue Marketing blog

Revenue marketing, written by the people who run it.

Articles, podcasts, and guides from TPG consultants on AEO, AI, CRM, marketing operations, and attribution. Every piece draws on real client engagements.

New thinking every week from the firm that named the category.

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All topics AEO Artificial Intelligence (A.I.) Attribution CMO Insights CRM Customer Experience HubSpot Lead Management Marketing Operations Marketing Strategy Martech podcast Revenue Marketing Salesforce Unscripted
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Featured Post

Hiding in Plain Sight: Discovering New Value From Your Tech Stack

Hiding in Plain Sight: Discovering New Value From Your Tech Stack
Featured Post, Marketing Operations, Martech
Stop me if you’ve heard this from your senior leadership before: “Listen, we have all of these...
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Revenue Growth In Mergers and Acquisitions

Revenue Growth In Mergers and Acquisitions
Marketing Strategy, People, Featured Post, Marketing Operations, Digital Transformation
Mergers and Acquisitions (M&A) have always been nuanced endeavors, and they seem to be picking up...
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How To Embrace Revenue Operations

How To Embrace Revenue Operations
Marketing Strategy, Revenue Marketing, Featured Post, Marketing Operations
Here we go again. Another buzzword has taken the B2B industry by storm. To be fair, Revenue...
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