The Changing Role of Marketers on C-SUITE TV

Changing-Role-of-Marketing-CSuite-TV-Insights-Jeff-Pedowitz
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Written by pedowitzdev

November 14, 2019

The Changing Role of Marketers: With businesses running at a sprint and constantly evolving, so are the roles the executives play within the company.

A decade ago the role of marketer was mostly relegated to promotion, public relations, and advertising. Nowadays, you need to be a jack-of-all-trades to perform multiple tasks. As a result, if you don’t have the array of necessary skills, you just can’t keep up with the demands.

Pedowitz Group CEO, Jeff Pedowitz, sat down with Gregg Greenberg, host of C-SUITE TV INSIGHTS, to discuss the changing role of marketers.

C-SUITE TV INSIGHTS is a program that takes you inside the minds of the most respected visionaries, thought leaders and entrepreneurs in the world. Each episode we take you directly to the source – from the boardroom to the golf course to get insights on how to succeed in the business world. Get the inside track on companies making headlines today. Watch NEW episodes of Insights every Thursday on C-SuiteTV.com, Apple TV, Roku, Amazon Fire and Vewd. Insights also airs on United Airlines, in 70 U.S. airports, 1 million luxury hotel rooms and doctors’ offices across America.

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