The Changing Role of Marketers: With businesses running at a sprint and constantly evolving, so are the roles the executives play within the company.
A decade ago the role of marketer was mostly relegated to promotion, public relations, and advertising. Nowadays, you need to be a jack-of-all-trades to perform multiple tasks. As a result, if you don’t have the array of necessary skills, you just can’t keep up with the demands.
Pedowitz Group CEO, Jeff Pedowitz, sat down with Gregg Greenberg, host of C-SUITE TV INSIGHTS, to discuss the changing role of marketers.
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