From Backroom to Boardroom
Earn your seat at the table. Dr. Debbie Qaqish tells you how in From Backroom to Boardroom. Get a free eBook version now!
From Backroom to Boardroom: Earn your seat.
What’s holding you back from earning your seat in the boardroom and making the impact you know is possible?
This is not a book about technology, data models, or the latest in a series of bright and shiny toys so loved by marketers. It’s a soup-to-nuts guide to embrace the new breed of marketing leadership so you can build a strategic marketing operations organization that earns your seat at the table.
CMOs and marketing teams are under immense pressure to make predictable bottom-line contributions. But they’ll never meet leadership’s unprecedented expectations without a strategic marketing operations organization.
Deliver more value. Marketing ops teams are often perceived as button pushers and tech geeks, not the bottom-line-driving leaders they can be. Change the perception. Earn the respect you deserve!
Dr. Debbie Qaqish has been featured in:
What’s inside From Backroom to Boardroom:
- Chapter 1: Profile of a Marketing Operations Leader
- Chapter 2: The CMO Connection
- Chapter 3: The Marketing Operations Maturity Model (MOM)
- Chapter 4: The Efficient / Effective Stage
- Chapter 5: The Get Revenue Stage
- Chapter 6: The Customer Centric Stage
- Chapter 7: The Next Generation Stage
- Chapter 8: Get, Keep, and Grow Talent
- Chapter 9: The Value Of Strategic MO To Key Stakeholders
- Chapter 10: Setting It In Motion: Next Steps To Building A Strategic Function
By diving into the ways marketing operations can help achieve business objectives and overcome challenges faced by today’s CMOs, Qaqish presents a clear case for why status quo is no longer an option.
Chief Marketing Officer
About the author.
Dr. Debbie Qaqish is a nationally recognized pioneer in B2B marketing, author, speaker, and partner at The Pedowitz Group. She’s dedicated her 35-year career to helping marketers gain a seat and a voice in the boardroom.
As a marketing executive, she purchased her first marketing automation system in 2004. That early experience formed her opinion that emerging technologies were forever changing the role of marketing—in a big way. In 2007, Dr. Qaqish moved from practitioner to trusted advisor for marketing leaders when she became a partner of the Pedowitz Group.
As a marketing pioneer, Dr. Qaqish coined the term “Revenue Marketing” in 2010, introduced the Revenue Marketing Journey model in 2011, and published her prize-winning first book, The Rise of The Revenue Marketer, in 2013.
This book, From Backroom to Boardroom: Earn Your Seat with Strategic Marketing Operations, introduces a new lexicon and roadmap for marketing.
Expect more revenue with marketing operations consulting.
We empower businesses to overcome challenges by optimizing processes, aligning strategies and technology, and enhancing team capabilities, resulting in streamlined operations and impactful outcomes.